This exam paper has examined visual portrayals of overweight and fatness in two swedish upper secondary school textbooks, one in physical education and one in social science. The textbooks were analyzed in regard to numeral representation, interacting social categories such as gender and age, depiction in forms of activities and stereotypes and relation to context close to or far away from a swedish context. The analysis showed an underrepresentation of overweight and fat bodies in both textbooks, but the represention of overweight bodies in the textbook on physical education were nearly nil whereas in the textbook on social science there where representations of both overweight and fat bodies. Combined the both textbooks gave a representation of health and youth as not represented by overweight or fat bodies..

Gendered reading has a history of intense debate and negotiation. In this essay I will examine how feminine and masculine reading was construed in the early 19th century through three Swedish texts that all give a didactic, moral and instructive opinion about gendered reading. They consist of an advice manual, a collection of letters and a periodical featuring an assortment of suitable reading material, all published between the years of 1808-1815 and directed to a female audience. As the male sex was generally considered the invisible, desirable norm and the female sex tended to be viewed as deviant and problematic, gendered discussions are inclined to focus on the latter. I will argue that female reading is largely construed in relation to the bourgeois marriage while the male is construed in terms of citizenship.

This essay concerns graffiti, and in particular graffiti removal regarded as iconoclasm.Graffiti is described as a visual symbol laden with both negative and positive values, and sometimes as a meaningful expression in the urban public space. One problem with graffiti as a field of study is the diversity of both the meaning of the term as well as the diversity of the phenomenon itself. Therefore I have defined the term graffiti as follows: words and images painted on public walls by a person usually in an unauthorised manner. Specific examples of graffiti and related phenomena are presented. Within the Swedish anti-graffiti discourse the pejorative term klotter (scribbling) is used to describe what I above define as graffiti.

Hard competition amongst the editorial world of magazines today has led to increased differentiation of the content as well as the visual communication. In this study, the graphic elements of the magazine cover was analyzed to establish how the magazines character is being conveyed by the cover design. In a case study the covers of the Swedish publications of fashion magazine BON and ELLE was semantically analyzed.The conclusion was made that the logotype plays the biggest part in conveying the magazine?s character. Secondly, the front cover headlines shape and size matter a great deal for the overall impression.

 This abstract describes the bachelor degree thesis in computer technology at Växjö University. The company BSR in Växjö has requested an application that can measure a cars performance, with attributes like acceleration times and engine power estimation. The communication between car and computer is via the USB port on the computer and the OBD-II socket on the car with the network protocol CAN, controller area network. Cars from VAG have been the primary focus group and the application has been tested on a Volkswagen Passat CC from 2009. The system is developed in the programming language C# in the environment Visual Studio with the framework .NET.

This project had the aim to produce an exhibition catalogue for the ValandSchool of fine Arts (BA level). The purpose was to give the student a professionalfrontage and to visualize there exhibition concept through the catalogue.What elements, typography and shapes should be used for this purpose?How important is the physical format that the catalogue has?Through a massive sketch phase I came to see the difficulties in creating anexhibition catalogue. What type of images, shapes and expressions that couldrepresent the concept behind this specific art exhibition was hard to find.What shape should the catalogue have?The work became more than just making an exhibition catalogue, the cataloguehad to communicate the specific concept in a clear way.

Sjuksköterskan har ett stort ansvar när det gäller patienters smärtlindring då det är sjuksköterskan som bedömer smärtan efter att patienten fått skatta den på exempelvis en smärtskattningsskala. I vården idag sker missuppfattningar om äldre patienters förmåga att känna smärta och sjuksköterskan har en tendens att bedöma smärtan mildare än vad den är. Syftet med denna litteraturstudie är att finna och beskriva smärtskattningsskalor som är lämpade för äldre patienter samt att jämföra smärtskattningsskalorna med varandra. Resultatet visar att patienter med viss grad av kognitiv nedsatthet har förmåga att bruka en smärtskattningsskala och att den skala som har bäst reliabilitet, genomförbarhet och som föredras mest är Iowa Pain Thermometer (IPT). Den minst föredragna skalan hos äldre och den som har sämst validitet, reliabilitet och genomförbarhet är Visual Analoge Scale (VAS)..

Eftersom man aldrig kan förutspå vilka frågor och funderingar en bok kan väcka hos en elevgrupp ska man aldrig använda sig av en bok för högläsning som man själv tidigare inte har läst. Jag har i mitt utvecklingsarbete läst in mig på barnlitteratur, gjort en sammanställning av dessa verk och utvecklat en litteraturbank för de tidiga skolåren med hjälp av Microsoft Visual studio 2010. Efter att jag har läst ett skönlitterärt verk har jag utformat en rad diskussionsfrågor som man kan föra löpande med högläsningen och en konkret uppgift att arbeta vidare med efter att man har läst boken. Sedan har verken med dess diskussionsfrågor och konkreta uppgift kopplats till Läroplanen för grundskolan, förskoleklassen och fritidshemmet, Lgr 11. Slutligen har jag gjort dessa verk sökbara efter givna kriterier, så att man snabbt och enkelt ska kunna hitta en lämplig bok att arbeta med i klassrummet..

This reportcommunicates the processes and results of my degree work in industrial design at candidate level at Umeå Institute of Design.During my degree work I had a cooperation with Svenska Jägareförbundet (Swedish Hunters Assosiation).The aim for my project has been to explore how I could make hunting a safer hobby and undertaking. Every year people get seriously injured and in average 2 people a year dies  due to hunting accidents. My goal is to identify problems within the hunters communication and approach. Through a creative design process I will find a valid  nd realistic solution to these problems. My project will be presented as a conceptual solution  hat will be based on currently existing technology.

Dagens teknologiska utveckling har bidragit till vårt mediaintensiva samhälle som iallt större utsträckning har övergått till ett konsumtionssamhälle. Trots Sverigesrestriktioner gällande marknadsföring riktat till barn, står barn för stora delar avlandets konsumtion, vilket inte minst förstärkts genom internets utveckling. Dagensbarn är rikare än någon annan generation genom tiderna, vilket är något företag i daguppmärksammat vid utformandet av marknadsföring och produkter. Varumärken harfått en större betydelse på den konkurrenssatta marknaden, inte minst bland barn.Uppsatsens syfte är att identifiera och fördjupa diskussionen kring barnskonsumtionsmönster i yngre åldrar. Uppsatsen belyser den varumärkesmedvetenhetsom råder i åldrarna 6-10, samt identifierar likheter respektive skillnader gällandebarns relation till klädmärken.Studiens huvudsakliga teorier är varumärkesvärde, visual literacy och grupptryck,vilka sammankopplas med den insamlade empirin för att svara på hur barns relationtill klädmärken ser ut.

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

The objective of this project was to develop the visual identityof Halleluja, a brand new booking agency representing approximatelytwenty minor artists within a wide range of contemporarymusic styles.The outcome has been applied to business cards and awebsite yet to be produced. To attract the audience and differentiateitself from other booking companies, Halleluja featuresa minimalist design that speaks of dedication, breadth ofgenres and exclusive taste. Although my sketches have beenapproved by Lars Olsson and Erik Sundfeldt, the co-foundersof Halleluja, I have had the privilege of working quite freely andstarting from scratch, since there was no earlier work done onthe company.Some of the issues I have faced during my process wasabout finding the right tone of voice in type and colour, ordealing with the semantics of the corporate name (meaning»praise the Lord«). I?ve also been struggling to come to termswith my own self-censorship and my slighly suspicious view onbranding..

Detta examensarbete undersöker vad som utgör effektiv visuell kommunikation. Litteraturstudier om kommunikation och designprinciper har utförts. För att få fördjupad kunskap har ett säljmaterial i form av en broschyr tagits fram åt ett företag där kunskap om effektiv visuell kommunikation applicerats. Detta har utgjort examensarbetets praktiska del. Arbetet har utförts efter Petterssons (2002) modell och resulterat i en broschyr med pop up- funktioner.

The purpose of the present study is to investigate mindfulness as a New Age phenomenon in the modern western society. Since a religious phenomenon does not exist in a vacuum, but is dependent on its historical and cultural context, my aim is to give a broad depiction of mindfulness and New Age in its wider context, the historical background and the societal implications of common values, themes and concepts that are frequent in the literature, how mindfulness is presented by the authors of popular literature and also how it is presented in science. In order to bring forward a deeper understanding of New Age and mindfulness? role in the modern western society, my intention is to see how the authors of mindfulness claim validity of their doctrines in the discourse. Mindfulness attracts a wide range of perpetrators and is used in many areas in the society today.

In order to convince, one must know which arguments are most suitable for the specific situation. But even if you think you know how others will react to your arguments, you may be wrong. Therefore, the purpose of this paper is to find out a way of examining to what extent informative text take account to the subjective views of their addressees. The theoretical framework is Blitzer's theory of the rhetorical situation, pragmatic theory of speech acts and their presuppositions, Burk´s theory of consubstantiality and phenomenographic theory of subjective perceptions. Methodologically, phenomenography has also been used as a guideline for selecting informants, collecting data and processing the interviews.