Sammanfattning Abstract Titel: Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix Title: The Company Karlskrona Musikfest´s efforts to reach maximum attendance ? An analysis of the New Years review DNA 2003/04 and their promotion mix. Författare/Authors: Carina Assarsson & Ing-Marie Åkesson-Blomberg Handledare/Supervisor: Tom Michel Institution: Institutionen för Ekonomi och Management, Blekinge Tekniska Högskola Department: Department of Business Administration, Blekinge Institute of Technology Kurs: Kandidatarbete i företagsekonomi, 10 poäng Course: Bachelor thesis in Business Administration, 10 credits. Syfte: Studien undersöker hur Karlskrona Musikfest har marknadsfört Nyårsrevyn och om den valda promotionmixen var bra. Undersökningen svarar även på frågan om vilken ålderskategori som främst tilltalas av Nyårsrevyn. Slutligen så ger den en bättre förståelse för liknande evenemangs promotionmixer. Purpose: The study examines how the New Years review in Karlskrona markets their show and if their promotionmix has been successful. The study also answers the question of which age group the review interests.

Studien syftar till att undersöka och analysera flera olika varumärkens möjligheter att samsas i en stor koncern, samt hur man på bästa sätt exponerar dessa varumärken i ett gemensamt showroom.The purpose of the study is to explore and analyze a variety of brands ability to combine in a large group and how to expose these brands the best in a combined showroom..

Racial discrimination can occur in many ways ? intentional and non intentional ? and in many places ? perhaps most observed in the labor market. The Swedish labor union, LO, is an important party in this market, and discusses the issue frequently in a number of different documents. These documents are being analyzed as discourse in this study, with attention paid to the rhetoric regarding ?immigrants?, i.e.

Arbetet innehåller en allmän presentation om automatiserad testning, om var man kan tjäna tid samt vilka fällor som finns. Vidare har en analys gjorts på de olika verktyg som finns på marknaden idag och teknikerna bakom dessa. Därefter valdes ett verktyg ut åt FDT, nämligen Rational Visual Test. En kort presentation av detta program och de tekniker som stöds tas upp. Slutligen har ett förslag på en uppdaterad version av FDT?s testmetodik utformats för att anpassas mot en automatiserad testning..

The exclusion of visually impaired from the information flow presented to us through signs was what led me into this project. With a growing amount of information being presented to us on signs and digital information surface the need of communicating this information in a way that could be read by visually impaired is evident. Looking into different ways of communication, my goal was to create something that filled the need of the visually impaired without branding them as disabled. Having a close relative with bad eyesight is became evident on how much it limited her in her everyday life, not being able to navigate herself without the support of her husband. Through interviews with her and others with varying diagnoses I reached an insight in their situation. To my surprise they still favored a visual form of communication before an auditory or tactile form, because it?s easy to survey and quick to interpret.

Studien visar att Hemtex visuella identitet kommunicerar det nya varumärket på ett sätt som motsvarar den ambition Hemtex satt upp. Då Hemtex har genomgått en revolutionär förändring av sitt varumärke tenderar det dock att påverka uppfattningen av den visuella identiteten. Detta innebär i sin tur att det har uppstått ett glapp mellan Hemtex identitet och image. .

Detta examensarbete är gjort för Kårhuset Trappan AB genom att använda ramverket Geovisual Analytics Visualization (GAV), som är utvecklat av National Center Visual Analytics (NCVA). Examensarbetet producerade en applikation för att följa företagets inköp och försäljning av artiklar. Applikationen är en webbplats i flash, och skrevs i Actionscript med Adobe Flash Builder 4. För att göra applikationen användarvänlig genomfördes en förstudie, och kriterier för den visuella designen sammanställdes..

In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls? attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it?s important how these magazines portray it. We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida?s articles affect the young readers in their process of building an identity. Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship.

The purpose of this BA-thesis was to learn the differences in news broadcasts between one public service radio channel and two commercial radio channels. To do this we used a quantitative analysis method to examine the content of the news broadcasts and then we conducted in-depth interviews with several people working with the different radio channels using a qualitative research interview method to learn their views on news and news broadcasting.We measured the differences between the channels in six areas: subject, headline, news presentation, gender, advertising and sources.Our two main theories were normative theory and media logic.The results found that there were several major differences between the public service radio channel and the two commercial radio channels. Apart from several important differences in the six measured categories we also found that the sound and tone in the public service radio channel was very different from the two commercial radio channels.We also found the public service radio channels news broadcasts to be more serious than the two commercials ones?..

Axel Spetz AB är ett anrikt företag som driver en järnhandel i Falköping. Företaget har tidigare använt sig av marknadsföring i lokaltidningen men insåg fördelen med att använda Internet som verktyg. Deras idé var en ?Blocket.se?-liknande funktion på deras hemsida som skulle göra det möjligt för dem att marknadsföra artiklar.Formuleringen på deras behov och det som legat till grunden för detta projekt var: Hur tillverkar man en avancerad publiceringsfunktion som är lätt att använda?Inledningsvis gjordes en teoretisk studie inom områdena databaser, SQL, .NET och Visual Studio. Valet föll så här eftersom det var områden jag ville lära mig mer om.Under utvecklingsarbetet i ovan nämnda tekniker hölls en tät kontakt med representanter från företag för att de snabbt skulle kunna ge respons på arbetet.

With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation..

This literature study investigates the natural behaviour of the cat and handling of cats in the clinic. A presentation of tactile, olfactory, visual and acoustic communication is given. The reproductive behaviour of the cat is explained and the development of kittens is described. The study highlights hunting behaviour, territory structures and social life of cats. The report also includes practical instructions to how the environment and handling of cats in clinics can be improved..

The aim of this study is to investigate oral peer review on argumentative speech and to study the attitudes towards this peer review. The investigation was performed in an up-per secondary school class, and it focused on the different types of oral responses students give each other. In addition, the study investigated in what way the students experience this type of peer review. The results show that students reflect on form and performance as well as content, but they place more emphasis on form and performance than content. Students are positive about peer review and its importance for their progress.

This thesis discusses the theory of securitization in relation to the issue of irregularmigration, from EU level to national level. By using discourse analysis, the purpose isto explore whether the discourse leads to practice when it comes to nationalimplementation of EU debates on return policy. The material used in this workconsists of policy documents regarding the Return Directive from the EuropeanCommission as well as the Reva Project in Swedish migration policy. The mainobjective of the Reva Project is to make the process of returning irregular immigrantsmore effective and it has been strongly criticized, both by media and public opinion.The conclusion of this case study is that even if the security rhetoric may appearstronger on the EU level, the main elements of the security discourse are stillportrayed in the implementation on the national level. Based on this analysis we canmake the presumption that discourse develops into practice in the case of returnpolicy in the EU-member state relation..

Within literature, politics and science, there is a claim that ?tree avenues are important?. But the question and the goal for this essay are to explore the pretext to how and why. Planting tree avenues is a 4000 year old tradition and they are a common element in the Swedish and Scanian landscape since the 18th century. They were first mainly planted by aristocratic land-owners or on their initiative, but since the 19th century also by farmers.