Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent information in political marketing in Sweden. Subsequently, an experiment with 742 participants was conducted, testing the effects of congruent and incongruent ad messages for two established Swedish parties. The effect of ad message choice on several well-established measures of ad effectiveness such as awareness, credibility, attitude, conviction and voting intentions was analyzed. The results showed that incongruent information effectively increases attitude, conviction and voting intention for voters who decide on the election day what party to vote for.

The Swedish curriculum points out mathematical communication as one of the importantabilities that students need to develop. Previous studies show that students have not been given the right conditions to develop this ability sufficiently. The purpose of this study is to investigate how some Swedish teachers interpret mathematical communication and how the work with this takes place in their classrooms.The investigation consists of qualitative interviews with six teachers in the grades of Fk-3. The interviews have been focused around the teacher's interpretation regarding mathematical communication, how this is reflected in their work in the classroom and also if they see any advantages or difficulties in working with mathematical communication with their pupils.The result of the study shows that the teachers are well aware of the importance of communication and they have a will and an intention to let the pupils communicate mathematically. Mathematical communication is emphasized mainly as important for the pupil's learning and understanding.

Author: Nancy Haglund & Liselotte IvarssonTitle: Care of older people in the future, about generations experiences and conceptions          [Translated title].Assessor: Jan Petersson This study examine generations in three different age?attitudes towards elderly care in the future. Today there is an ongoing debate in Sweden concerning the care of older people. The main focus in the debate is that there is cut down on personnel and resources in the care of the elderly. We have focused on the Kalmar region, since our intention is not to compare with other regions.

While designing an intranet for people with mobile work there are things you have to consider. This thesis is aim to bring understanding to the difficulties involved in these kinds of situations. Our focus is to develop ideas that motivate the assistants to use the intranet. We have looked into the profession of personal assistants and wish to highlight their problems to access the intranet. And we will as well demonstrate their needs for communication.

Our intention with this study is to investigate teachers work in a multicultural classroom. For the purpose of this study, a web survey was constructed. The investigation was carried out among teachers on three different multicultural secondary schools in Sweden. 53 teachers informed us about their own experiences and thoughts concerning their work in a multicultural classroom. Conceptions as multiculturalism, methods in teaching, the climate in classrooms, teacher cultures and interculturalism has been used in the study.

The purpose with this essay is to analyze Adlerz writing within the context of the fiery debate in the 1880?s between the liberal so called ?cultural radical? members of the student organization called Verdandi, and the conservative, uniform oskarian culture named after the Swedish king of the period. I have applied a version of Quentin Skinner?s method, which focuses on the context of a specific writing in order to find out the authors intention, the effect the author hoped to achieve. My questions regard certain themes I discovered in the text and, more importantly, the relationship between these themes and the surrounding debate.

Helsingborg has the intention to build a train tunnel south of Knutpunkten. This report investigates the hydro geological aspects of the project. Questions at issue that will be answered: 1. Which parameters affect the groundwater level? 2. How will these parameters change within 100 years considering climate changes and what will be the consequences on the groundwater level. According to SMHI climate analysis the climate can change causing increasing precipitation, temperature, and a rising sea level.

Previous studies have shown that there exists a gap between purchase intention and behavior in consumption situations. This gap is especially prevalent for sustainable or green products and even more so in terms of sustainable apparel consumption. Therefore, the adoption of sustainable fashion remains low as fast fashion dominates the industry. A counter-movement for mass consumption - access-based consumption - has reached the apparel industry and in Sweden we see it in the form of clothing libraries. This qualitative thesis uses in-depth interviews to uncover the feelings of seven consumers towards the idea of accessing rather than owning their clothing as a more sustainable consumption form, factoring in the strong identity connection that we have to our clothes and how this affects their perceptions.

My intention with this study was to examine the concepts ?mother tongue? and ?mother tongue education? and how these concepts are understood by some parents. To reach this goal I?ve conducted a qualitative study, wherein I?ve interviewed eight parents with foreign backgrounds. The study is inspired by hermeneutics in its interpretation of results.From this study I can reach several conclusions.

The purpose of this thesis was to explore how Swedish librarians working with educational matters In Swedish: studiebibliotekarier experience his/her pedagogic work in the context of a public library. My intention was thus to reach an understanding of how they experienced their educational work. The following questions were asked: 1 How do the librarians experience the physical environment created for their students? 2 How do the librarians experience the co-operation with others involved in their work? 3 How do the librarians experience the formal task that he/she now is given? 4 How do the librarians experience their own pedagogic qualifications regarding the demands that are made upon them by the students? I have interviewed six librarians and incorporated theories on pedagogic roles in an educational context. I reached the conclusion that these librarians believed the environment to be important for the outcome of the students success with their studies.

The purpose of this paper has been to examine the ways in which professionals describe their work with pregnant drug-addicts. The paper raises the following questions;· How does the deviant behavior, that using drugs during pregnancy can be described as, affect the professionals in their work with pregnant drug-addicts?· How do the professionals experience their own role, and the roles of other professionals?· In what ways do they work in order to reach a favorable result with these clients?The paper is based on qualitative material, gathered through 14 interviews with professionals. By using theories of deviant behavior and attachment-theory between a child and its mother, our intention was to analyze the empirical results.From our interviews we have learned that the professionals consider some factors as more important than others for a favourable result in their work with pregnant drug-addicts. Such factors are for example the significance of a cooperation between different authorities and ethical awareness in meeting with the client..

The purpose of this report is to simplify the process of designing carbon fiber strengthening for existing concrete constructions, specifically beams. The intention has been to establish a flow chart containing information on the necessary testing and calculations for the design, to as far degree it is possible satisfy the requirements stipulated by Swedish and by extension, European authorities.To do this the report will examine a parking garage situated underground by Akademiska Sjukhuset, Uppsala. The parking garage was built in the mid-seventies, and has in recent years been subjected to a greater load than designed for by the construction of a road on top of it. FEM-Design has been used to obtain the internalforces of the beams and thereby determine whether they are in need of strengthening or not and thereafter design the strengthening according to Täljsten (2006) with some corrections from Täljsten (2011) due to new regulations.The result of this report is that the flow chart used is viable to design carbon fiber strengthening, atleast with the conditions met in our reference project.The conclusion drawn after working with this report is that there is a need for a clear standard for carbon fiber strengthening , preferably a standard that can be used throughout Europe..

Bakgrund: Det har tidigare konstaterats att det existerar ett samband mellan aktiers likviditet och dess avkastning. Bevis för detta har främst gått att finna på utländska aktiemarknader. På den svenska aktiemarknaden har tidigare utförda studier konstaterat att detta samband inte existerar. Vi vill därför göra en studie på den svenska aktiemarknaden, vilken delvis innefattar en ny tidsperiod för att se om någon likviditetspremie existerar.Syfte: Vårt syfte med denna studie var att undersöka om det är möjligt att uppnå en högre avkastning genom att investera i en portfölj med relativt sett illikvida aktier jämfört med en portfölj bestående av likvida aktier på Stockholmsbörsen samt undersöka om faktorerna likviditet, betavärde samt företagsstorlek signifikant påverkar portföljernas eventuella överavkastning jämfört mot ett lämpligt index.Metod: Vi har skapat tre olika portföljer, med tio aktier i varje vilka representerar de minst, mitterst och mest likvida aktierna enligt vårt valda likviditetsmått, aktieomsättningshastighet. Likviditetsmåttet laggar en månad för att kunna användas som investeringsstrategi.

The intention of this qualitative study is to describe and analyse women's violence against men from the perspective of authorities and volunteer organisations. Data has been collected trough semi-structured interviews with six respondents stemming from the police, social services and a help organisation for men respectively. The data has been analysed using existing research and common theories about power, sex and gender. The study shows that IPV does not only contain physical violence, but also acts of psychological-, sexual-, economical-, material-, and latent violence as well as the fact that one act of violence almost never exists alone. It is shown that women more often use psychological abuse against their partner then men do and also that men tend to stay longer in an abusive relationship then women.

The overall aim of this study was to examine if there were any difference between two different upper secondary schools with regard to the schools' work with the basic values. Our supposition was that if there were differences between the schools basic values work then it could be observed that the school that works more with the basic values has also more students expressed as a percentage who leave the school with final grades within four years. We have chosen to work with the qualitative method and made group interviews as well as individual interviews with six persons. We came to the conclusion that one of the schools worked with the basic values continuously while the other school had the intention to do it but according to our interpretation the school didn't do it. It also appeared that one of the schools had more students who finished school with final grades. The result that we have got showed that there is a difference between these two schools in the basic values work and that the school that worked with this continuously has also bigger amount of students with final grades. During work on this study we discovered other issues that we hope someone else can answer in the future..