AbstractThe author Selma Lagerlöf was born in 1858 at Mårbacka, in Värmland and died in 1940. Fifty years after Selma´s death were her correspondence released and ten thousand of letters were found in the collection. But it was just the correspondence between Selma and Sofie Elkan who interested people because they wanted to know if Selma and Sofie have had a sexual relationship. Later, in time for Christmas 2008 the Swedish Television shows a film about Selma. "Selma Lagerlöf Society" was critical to the movie and thougt that the movie focused too much on Selma`s sexual orientation.

There are many researching studies to be found that describes how media relates to men and women differently. Even if it?s a newspaper research or a magazine research they all display the same information. That there are differences in the way that women and men are described or portrayed in articles and pictures. Most of these gender studies are made on a basis of magazines that are mainly intended to men or to women.

This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible?To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product.

The purpose of this thesis is to analyze DVD covers for the genre romantic comedy from the 2000s as a way to obtain patterns and codes provided by the genre. The theoretical framework consists of previous research that analyzed various posters, theories about semiotics, genre, and visual rhetoric.  These theories will help answer the main question and help with the analysis.The objects for observation are ten DVD covers from the genre romantic comedy and a qualitative content analysis is used for this thesis. The movies are from the US and they are all high in Box Office. Box Office stands for how many tickets were sold and how much money a film has earned.

This thesis is about cover illustrations of DVD movies as examples of visual communication. I have studied the cover illustrations of the three movies Gran Torino, Secret Window and As White As Snow. My research assignment has been to find out how the cover illustrations of DVD movies communicate in relation to the story. I have also been looking for what makes a cover illustration interesting and if the interest in itself is individually considered or if there are certain general rules regardless of the observer.To reach a conclusion I have been studying components in advertising pictures, visual communication and how the commercial producers use advertising to communicate with the observer. Semiotics, advertising and comparisons between the cover illustrations have been my method for analyze.I have come to the conclusion that cover illustrations are meticulously produced, and that every single part of them is important for the observers? over all impression and interpretation of the cover illustration.

The following study is a comparative analysis on the usage of history in Ridley Scott?s epic Kingdom of Heaven. Based on the thesis that this movie has a lot to say about contemporary political values, it compares the theatrical version from 2005 with the 45 minute extended Director?s Cut, which came out on DVD in 2006. Firmly based in the popular-cultural context I tried to evaluate whether these changes related in any way, to matters concerning the current gender debate and post-colonial theory.

Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.

The tourism industry is growing and with its growth competition between destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist destination.The purpose of this study is to describe and discuss the significance and influence of tourist related networks at a tourist destination, and therefore this study aims to examine the question: What significance do the tourist related networks have at a tourist destination?This study focuses on seven networks on Gotland that are tourism related, and the representatives of the networks were interviewed in order to get their view on the network and its significance to the destination. The study shows that networks have an important role in creating a unified tourist product of the destination, and in reaching out to the potential visitors through joint destination marketing. The study also shows that the tourism related networks helps to improve the reception of the tourist at a destination and to secure the quality of the tourist destination and its tourist products..

Skräckgenren ses ofta som den mest extrema filmgenren. Det är genren som sticker många i ögonen, då man där hittar allt det en annan genre väljer bort, eller snarare undviker. Man tänjer på gränserna. Varför tittar man på skräckfilm, vad kan man tänkas få ut av det? Är skräcken enbart till för att skrämma oss eller kan det faktiskt komma något gott ur den? I detta arbete har vi forskat kring hur filmindustrin jobbar med skräck.

The study is aimed at investigating the images of God, or how God is percepted, that is beingpresented in the artistic work of Ingmar Bergman, and how they differ from each other. The filmsthat are being analysed in this study is The seventh seal (1957), The Magician (1958), Through aglass darkly (1961), Winter light (1963), The Silence (1963), Persona (1965) and Cries andwhispers (1973).To examine the images of God that are being presented throughout the scope of the study Iam mainly using common cinematic theories that are presented in James Monacos How to read afilm (2000) and Louis Giannettis Understanding film(1993) which basically are structuralistapproaches to discussing film as a language and interpretation.I am studying each movie as it is presented to us, the viewers, and only speaking of the film.I am also looking into Ingmar Bergmans personal life, not to examine if he was a Christian believer,but for clues to interpret themes, characters and the event taking place in each of the films. Thestudy is investigating the series of films as a connected unity, a connected unity that explores therelationship of God and mankind as it is presented in the films.The result of the study is that the image of God presented in the films of Ingmar Bergman isa God that moves from the transcendent sphere to the immanent sphere, a God, or ?the Holy? thatover the years transforms into something materialistic. This new God, or holiness, is something thatexists in the interpersonal relations of mankind in the latter work of Ingmar Bergman..

Skräckgenren ses ofta som den mest extrema filmgenren. Det är genren som sticker många i ögonen, då man där hittar allt det en annan genre väljer bort, eller snarare undviker. Man tänjer på gränserna. Varför tittar man på skräckfilm, vad kan man tänkas få ut av det? Är skräcken enbart till för att skrämma oss eller kan det faktiskt komma något gott ur den? I detta arbete har vi forskat kring hur filmindustrin jobbar med skräck. Hur den från dess start gått från harmlös till de idag ofta extrema filmerna som finns i hyllan, som kan röra runt i både vårt samvete och på en moralisk nivå. Vi har dessutom fokuserat på skräcken utifrån ett psykologiskt perspektiv för att utforska människans rädslor och få reda på hur filmindustrin arbetar med skräckgenren för att trycka på våra ömma knappar.

My purpose with this thesis has been to find out how to choreograph a fight sequence in ananimated movie. With the help of professional stuntmen and dancers, I have tried to findmethods and techniques used on stage and in live-action film and apply those to animatedfilms. To successfully identify the techniques used, I conducted a number of interviews andanalyzed literature that deals with the subject of fight choreography. By the analysis of themethods provided by the choreographers and selected parts of the literature, I have compiled anumber of steps I recommend 3D animators should to take in their efforts to create their ownfight choreography..

The purpose of the study is to investigate and elucidate how and why municipalities cooperate across municipal boundaries with destination development. To answer the purpose the authors chose two research questions:What are the incentives of cooperation between the municipalities in Roslagen? What are the possibilities and difficulties of cooperation? In order to answer the research questions interviews with local business managers, administrative director, the acting Head of destination and tourist office staff were made. Municipalities have signed a cooperation agreement in October/November 2008, where they will work more formal together to strengthen the destination Roslagen. The result of the study shows that the main motive for municipal cooperation is the sharing of financial resources to promote and develop the destination Roslagen together.

My purpose with this thesis has been to find out how to choreograph a fight sequence in ananimated movie. With the help of professional stuntmen and dancers, I have tried to findmethods and techniques used on stage and in live-action film and apply those to animatedfilms. To successfully identify the techniques used, I conducted a number of interviews andanalyzed literature that deals with the subject of fight choreography. By the analysis of themethods provided by the choreographers and selected parts of the literature, I have compiled anumber of steps I recommend 3D animators should to take in their efforts to create their ownfight choreography..

Syftet med uppsatsen är att öka förståelsen för hur kommersialisering av kulturarv används för att driva en turistdestination. Det har genomförts genom vår beskrivning av kommersialiseringsprocessen. Hur pass framgångsrik kommersialiseringsprocessen är avgör hur attraktiv och konkurrenskraftig destinationen blir på marknaden. Med hjälp av en fallstudie av Glasriket har vi exemplifierat hur kulturarv kan vara en resurs för att skapa en turistdestination.Ett kulturarv behöver förstärkas med de fem komponenterna: transporter, attraktioner, marknadsföring, information och service för att kunna bygga upp en turistdestination. De fem komponenterna och kulturarvet på en destination genomgår sedan kommersialiseringsprocesser för att tillgängliggöra turistdestinationen och dess kulturarv för turister.