The first ad was published in Sweden 1645. Advertising itself is not a new phenomenon, it's just the conditions that has been changed. Today, advertising is a matter of course in our daily lives, every day we are exposed to thousands of messages that wants to persuade and convince us to consume. In this paper, we have looked into the semiotic and rhetorical tricks that are used for this particular persuasion, and we have investigated whether they have changed in the last 60 years or if the same tricks are still being used today. Our two hypotheses is: A) the rhetorical and semiotic basis of an ad looks the same today as 60 years ago.

It is self evident that our society is an information one. This is true from the things we see around us.The world is now a global village.It just take seconds for communication to be established from one part of the globe to another.What a tremendous achievement for information technology.Among the recent developments of information technology is the scientific wizardary of cyber medicine.The internet has definitely revolutionalised the healthcare industry. Many people in developed countries of the world seek medical information, advice or even buy drugs via the internet.So many websites rise every now and then claiming to provide various medical assistance to patients. But the application of information technology to medicine poses some ethical problems today. It is because of this that cyber medicine attracts my attention in this research.With this research, I hope to offer some recommendations for a morally acceptable cyber medicine .This will help to some extent in solving this all important problem ofcyber medicine for the good of the health care industry and the society at large..

The aim of the study is to examine how religion legitimates outrages and it what ways we can regard religion as politics. The study uses the theory that Eickelman and Piscatori present in their book Muslim politics. They use the term ?Muslim politics? to describe the relation between Islam and politics. Eickelman and Piscatori divide Muslim politics in five elements that the essay uses to structure the analysis.

Changing of the hoof angle is a common method for the treatment of many lameness-related conditions (Moyer 1980; Stashak 2002). Various studies in the literature have indicated different results of the effect of changing the hoof angle on the movement of the distal limb. Our study investigated the effect of raising the heel of the forelimbs by 10,7 mm on the movement of the distal limb. Horses trotted on a treadmill at several predetermined speeds. The kinematics of the distal limb was determined and variables including the extension of the fetlock joint were determined.

I denna studie undersöktes faktorer som kan påverka individers positiva attityder gentemot organisationsförändringar. Syftet med studien var att titta på individen och dess attityd gentemot organisationsförändringar. Undersökningsmetoden bestod av en enkätundersökning, i vilken fokus ligger på åtta olika faktorer som kan tänkas påverka eller skapa positiva attityder hos individerna i organisationen vid en förändring. Urvalet bestod av individer från tre olika organisationer med olika förändringserfarenheter. Kön, ålder, erfarenhet samt utbildning varierade bland våra respondenter.

AbstractWhen I, at the age of 20, started working in home care service, I had an idea of what it means to age, a view witch I quickly realized was not true at all. The essay begins with a search for the images of aging you come in contact with, when you do not have a deeper interest in the matter.I take a closer look at how aging is described and how the concepts of aging and dignity are often interconnected, and debate about which images of aging that is outdated and where from they originated.I also show that that image is in for a change, much is happening right now, and there are many like me, who want to change and broaden the view of what aging can mean.Finally I describe my sculptures ?Beatrice? and ?Rosmari?, and reflect on how they relate to the image of what old age looks like.As a sculptor, I want to create an alternative to a widespread image of old people as a problem or idealization of the olf lady as a kind, cute and cookiebaking creature, as well as an alternative to the traditional sculpture tradition, that often show men in positions of power, and sweet passive women/girls.I tell of the strong, stubborn, eccentric and absolutely ordinary lady.

This report deal with grades and evaluation in intermediary school, which grading systemshas been and is used in intermediary school and their benefits and disadvantages. The purposewith this report is to find out how the different grading systems has functioned since thebeginning of the Swedish intermediary school to present day and speculate what the futurewill show considering the changes the Swedish school in general is facing. My main result isthat the literature and the teachers, both retired and active, share the same view regarding thepros and cons with grading. When it comes to the matter of in which class should initiate, allthe approached teachers has different opinions. The procedure which I used to get my resultsincludes a literature analysis about grading and evaluation, covering both printed andelectronic sources, where I have compared the views of the different scholars.

This thesis examines the National Heritage Board in Sweden and the way they look upon themselves, the surrounding world and their mission. Methodologically it?s a discourse analysis based on poststructuralist and social constructionist thoughts. This means, simplified, that nothing is taken for granted and that power relations and ideology always matters. There is no true or distinct heritage.

An industry in distress was the breeding ground for a noted pricing strategy, labeled name-your-price. The industry was the music industry and the pricing strategy bears reminiscence of how medieval buskers earned their living during the dark ages; by letting the customers decide how much the good was worth, embodied by a thrown coin into a hat or similar collector. Translated into the contemporary corporate environment of today, where technical innovations provides access to the intellectual property for free, a few mighty economic actors have once again turned to the strategy were it all started; letting the customer set the price. The hat has been replaced by a box for your credit card number and the live music by a MP3 file, but the similarity is striking. The business model have been applied in other industries as well with various levels of success, thus the purpose of this thesis is to set up a framework for where the name-your-price strategy is applicable.

The purpose of this study is to analyse the offer from the ministry of education and cultural affairs to Swedish public libraries concerning a computerised connection to SUNET (the Swedish University Network). The study is based on analyses of the main texts from the campaign and interviews in order to identify arguments that caused the libraries to accept or decline the offer. My conclusions are that the marketing of the SUNET-offer was to a large extent filled with technicalities, and that the campaign failed to identify and focus on the true recipients the decision-makers. The wordings used in the written material were too negative and discouraging. In order to succeed with future concentrations concerning public libraries, it is vitally important to overcome the boundaries between the decision-makers in the local government, the people responsible for information technology and the library staff..

In the following study I probe the social world of hard-rock music. By conducting interviews with four young male enthusiasts of this music I try to develop a general picture of this social world, as well as of the basic elements on which this particular subculture is constructed. The identity of a hard-rocker is based upon a number of factors beyond just a preference for that music. Throughout the interviews I encountered many implicit norms that one must followed in order to be able to see oneself as a true hard-rocker. I also found that from the respondents? perspective, the mainstream culture has, throughout the history of metal music, used various ways to counter the spreading of this genre.

The paper aims to examine how well a small group unaccompanied children have established themselves in Swedish society. In order to determine how well they have established the empirical material which is primarily based on quantitative data has been measured with a theoretical model developed by the theorists Nancy Fraser and Alistair Ager and Alison Strang. Based on the theoretical framework the unaccompanied children establishments have been measured in example income, education, debts with Kronofogdemyndigheten and social network. It was found that the unaccompanied children had not achieved the establishment in the society that was expected from the theoretical framework. Their results were also generally below the national average for young adults in Sweden who are the same age.

The legal courts in Sweden have developed a case law wherein the application criteria for being eligible to acquire unemployment insurance have become strict and rigid. This is in particular true when it comes to professional athletes who cannot make a living on their athlete wage. It is the 9th to 11th section of the Swedish Law (1998:238) on Unemployment Insurance that set the determinants for who of the unemployed is to be considered as being of disposal to the labour market. The strict and extensive interpretation of the relevant sections has been based upon a literal reading of the relevant preparatory works to the law in question. A substantial amount of relevant cases as well as preparatory works have been examined to investigate whether there is a need for revising this case law.

This paper examines and compares several different sites in Sweden in addition to one in Mexico regarding whether the ecological requirements theses sites have had during planning and construction has affected the design in any way. Is it possible that, for different reasons, one thinks ?like nature? when one thinks of ecology and, if true, how does this reflect on the spatial and structural design? This paper tries to identify if some sort of general design expression is used in projects with requirements on ecological sustainability. In total, five projects have been compared in different areas such as choice of materials and their composition. These projects have an ecologically sustainable processing of water in common, although most also have ecological consideration in other areas as well.

Syftet med detta examensarbete är att undersöka hur lärare går tillväga då de planerar sin undervisning och då de sätter betyg i årskurs nio i fysik, samt vilka förutsättningar detta ger för rättvisa betyg. Vi ville med detta arbete fördjupa vår förstålese för och vår kunskap om hur man som lärare uppnår rättvis betygssättning. Vi är inte ute efter att generalisera eller göra några jämförelser mellan de utvalda lärarna, utan snarare att visa på likheter och skillnader i deras arbetssätt och tankegångar kring planering av undervisning och betygssättning. Vi har genomfört kvalitativa intervjuer med fyra utvalda lärare, verksamma på högstadiet. Det är deras uttalanden samt relevant litteratur som ligger till grund för detta arbete.