In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

A paranoid and shameful reading of Inger Christensens novel Azorno.The contagious feelings of paranoia and shame played a vital part in my first reading of the novel Azorno, written by the Danish poet Inger Christensen. In this essay, I?m letting those emotions direct the ?understanding? and analysis of the novel. In earlier research the focus has been to comprehend what the novel ?really is about?, and even though it has been mentioned that the form probably is a way to make the reader a visible constructer of  the novel?s ?meaning? the understanding has never been created by the affects that occurs during the reading.

To this day, battery of women is a global problem. The aim of this paper is to examine this problem in the country that is considered to be one of the most equal countries in the world, namely Sweden. How big a problem is it, what is the social outlook of the victim and how does the Swedish justice system respond to this issue? These are some of the questions that will help to form an answer to the question if Sweden is a sanctuary for femalebatterers.Due to the resistance of implementing the entire penalty scale and the use of judicial methods, such as restraining orders and its effect on the women, the conclusion drawn from the answers is yes - Sweden is that sanctuary. The Swedish justice system is not tough enough when it comes to the abuse of women.

This degree project includes both a theoretic component and a practical component within the graphicprofiling domain. Literature on graphic design has been studied for the theoretical part and the achievedknowledge has been used for the practical part. The project has been to produce graphic materialfor ?Rookiefestivalen? in Hultsfred.In modern society it is important for a corporation to distinguish itself from others by using a graphicprofile. Through using a graphic profile the company can have an affect on how it is perceived byothers.

This paper deals with the question of why companies choose to go on trade fairs and exhibition examines how the media works. The essay's main focus is on stand contractors and why those hired to produce other company stands. The study is based on three interviews, a visit to a trade fair and a questionnaire survey. Together with the relevant literature is given a clear picture of how companies are thinking in their choice of attending the fairs, but also why stand contractors are involved in the process. We concluded that some companies do not know why they participate in fairs and many feel compelled to contribute to not be forgotten in the market.

The aim with this essay is to penetrate the opinions of how women should be represented on screen. I am using a selection of contributions from the gender debate that Lars von Trier´s movie Antichrist caused in Sweden in spring 2009. The focus of the debate was mainly about the way the female actress was displayed. The provocative thing considered by many was that the female part could be interpreted as evil and in connection with Antichrist. But is that a obvious negative way to present women? In a historical view the discussion have been constantly fluctuated when it comes to the ideas of the correct way to visualize women in the movies which have left us without a true answer to that question.I am interested in investigating what is considered today as the best way to represent women by Swedish debaters.By using Michel Foucault?s term discourse as theory in a text analyse I am trying to look trough their language and see their ideological position..

Syfte:Vi ämnar undersöka hur företag som är i lanseringsfasen och vill positionera genom etik och socialt ansvar, bör arbeta för att uppnå ett starkt varumärke. För att närmare undersöka vilka utmaningar dessa företag ställs inför, har vi valt att utgå från studiens fallföretag Design Fair, som vill kombinera etiska aspekter med traditionella differentieringsvariabler. Slutsats:Ett varumärke som väljer att positionera sig genom etik och socialt ansvar bör sträva efter att göra trovärdigheten till en central del i dess varumärkesstrategi. Genom att arbeta med företagets resurser, identitet samt marknadsföringsmix på ett sätt där positioneringen genom etik integreras så kan trovärdighet nås och ett starkt varumärke skapas..

AbstractIn this text the attitudes towards and using of blogs in teaching Swedish toteenagers will be explored. The results are based on a survey made amongst 17teachers and 58 students from all over Sweden. The end results show that theusage of blog still hasn?t found a permanent way into the classrooms, but has anappeal to and is being used by predominantly younger teachers both, male andfemale, with a positive response from students regardless of gender. Theconclusion is that using web tools like the blog is an easy first step for schools toconnect to the digital society of the 21stcentury and take advantage of the perksavailable in the digital classroom.Svensk titel:Blogg + Svenska =Sant? ? Bloggande i undervisningen i svenska.Engelsk titel:Blog + Swedish =True? ? Blogging in teaching Swedish.Ämnesord: Blog, Web 2.0, digitalt klassrum, svenska, undervisning,kompetensutveckling.

Uppsatsen behandlar ämnet turism och rättvis handel ur en geografisk synvinkel. Utgångspunkten är den ideella organisationen Tourism Concerns kriterier för en rättvis turism, som poängterar researrangörernas uppfostrande roll i marknadsföringen. Enligt detta NGO-perspektiv borde researrangören tillgodose resenären med information som möjliggör ett medvetet val, uppmuntrar resenären till ett mer ansvarsfullt och rättvist beteende väl på destinationen samt en rättvis beskrivning av destinationer i marknadsföringen. De menar att en påläst turist bidrar till ett mer rättvist förhållande mellan turist och lokalbefolkning. Fair Trade ? rättvis handel inom turism behandlas i uppsatsen dels som ett medel för en mer rättvis regionalgeografisk beskrivning av platser, dels som en väg till regional utveckling.Uppsatsen syfte är att beskriva och analysera de tre största svenska researrangörerna, Apollo, Fritidsresor och Vingresor, information till resenären gällande ansvarsfullt och rättvist resande, dels genom konkreta råd till resenären, dels i marknadsföringen av destinationer i utvecklingsländer.