The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.

This two years master?s thesis in Library and Information Science examines book reviews and articles aboutbooks and authorship in media directed to children between the ages of 8 and 14. The aim is to increase knowledgeof children?s reading choices and view of reading. This is motivated by the decrease in literacy and sparetime reading among Swedish children and adolescents.

Det papperslösa samhället har varit ett begrepp i över trettio år, men än läser vi tidskrifter och magasin i pappersform. Vi konsumerar dock dagligen allt mer information och mycket av denna är i digital form. Tidskriften är en produkt som liksom CD-skivan är möjlig att helt och hållet digitalisera. Kanske är det en anledning till att upplagorna minskar för många tidskrifter i Sverige? Denna rapport syftar till att nå en fördjupad förståelse för hur svenska tidskrifter möter den digitala utvecklingen i fyra kanaler; webbplats, Twitter, Facebook och applikation för iPad (digital utgåva).

The goal of this thesis is to analyse whether the method ?Observiaire? is of any use for traffic analysis. The method consists of analysing film material, preferably before and after changes are made to an area, by answering a survey for the users that are observed within the population. The method also opens up for deeper qualitative analyses which are rooted in the quantitative data collected from the survey-study. In this study we analyse the method by applying it to the case study of the changes made at Götgatan in Stockholm, where a green wave was implemented and the bicycle road widened.

Background: To be a parent to a child dying of cancer affect not just the parents themselves, but the whole family. Experiences of fear, powerlessness and anxiety surrounds them. Nurses need knowledge about parents? experiences to help and support these parents adequately. Aim: The aim of the study was to describe parents? experiences of losing a child to cancer, from diagnosis to the child?s death.

The aim with this Essay is to examine the two most read magazines in Sweden covering the areas of exercising, fitness, bodybuilding, diets and ?wellness? ?Fitness and Body. Fitness?s target group is predominantly woman, while Body is almost exclusively read by men. The analysis is first done quantitatively, by systematically categorising the contents of the magazines.

The purpose of this study is to examine some factors that make a human grouse hunter to prolong and increase its hunting effort. The theory of optimal foraging is used for explaining their behavior.The data of this study is collected from a web-based inquiry from 2007 answered by grouse hunters in Sweden. The method that has been used is mainly bivariate statistics and logistic regression analysis.Key findings shows that an experienced grouse hunter has more than 5 times the chance of prolonging hunting effort when grouse density is high, compared to a beginner grouse hunter. On the same time experienced grouse hunters also stop hunting in advance when grouse density is low to a larger extent than inexperienced hunters. Other factors of importance for prolonging the hunting effort for a day are age and the travel distance to the hunting area.

On the 12:th of April 2011, the Swedish tabloid magazine Expressen publishes a story, claiming that Ola Lindholm, presenter of critically acclaimed TV-show ?Wild Kids? has been suspected and apprehended on cocaine allegations. The serious allegation called for Ola Lindholm to defend himself against the allegations. His only public response was a blog-post where he claimed his innocence, albeit with some reservations.  The purpose of this paper is to analyze Lindholm?s rhetorical defense.

This master thesis is about one of the first female in the Swedish Parliament, Elisabeth Tamm (1880?1958), and her political articles in the magazine Tidevarvet. The aim of this study is to find similarities with Tamm?s political thoughts with the Ecofeministic theory. Due to women?s right to vote 1919 women citizenship was in a political debate.

The purpose of this essay was to examine what consequenses of alcohol and narcotics that youth magazines describe and how the user and addict is described. My porpose was also to examine what situations the magazines claim that alcohol and narcotics are related to.The questions for my studie was:1. How is an alcoholic/drug addict /user described in youth magazines?2. What situations are related to alcohol/narcotics in youth magazines?3.

My essay is an examination of the poet Mina Loy and two poems that are essential in her authorship, these poems also represents a thematic entrance to Loys life and literary concepts. On the basis of Gunnar Harding preface and translation of selected poems from the collection Lunar Baedeker, I have chosen to look further at the poems Lunar Baedeker and Songs to Joanne, poems that accommodate contexts of an esthetical and linguistic complexion.Using terminology from the philosopher Gilles Deleuze as method for analysis, enabling an examination which proceeds from the concepts of nomadism, deterritorialization and line of flight. In the consideration of Loys modernistic and woman ?becoming, a situational and relational context is introduced which includes references to feminism, cosmopolitism, futurism, modernism, Dadaism as well as to acquaintances of Gertrude Stein, Djuna Barnes, F.T. Marinetti and Isadora Duncan.

AbstractThe aim of this thesis is to examine Interreg as an instrument for regional policy in the European Union. Interreg is an initiative designed to strengthen economic and social cohesion throughout the European Union by fostering balanced development through cross-border, transnational and interregional cooperation. But how does it work in practise? Three main questions are asked to answer this:How well does the implementation in the programmes work?How does the programme management look and how well does it work?What degree of efficiency does Interreg show in financial and physical effectiveness?With evaluation and implementation as theories the questions are answered together with a qualitative method. The conclusions that can be drawn is that Interreg strengthen European unions economic and social cohesion in form of integration and regional development that in many ways make it easier to travel and trade over the borders.

The use of subscription services directed towards customers has become a common phenomenon in a vast number of different industries. We have noticed a clear trend of new businesses emerging solely offering subscriptions, and existing companies altering sales of their products to become parts of subscriptions. But research has not caught up with this trend yet, especially regarding why it occurs and how it affects existing businesses internally. The purpose of this study is to examine the driving forces for change and examine how existing businesses have to change parts of their business models to offer subscription services. The premise of this study has been Vargo & Luschs (2004) Service Dominant Logic with their foundational premises and Business Model Canvas by Osterwalder et.

Under de senare åren har försäljningen av flygbiljetter och hotell på internet ökat. Det har tillkommit många nya företag som etablerats som internetresebyråer. Företagen har tagit marknadsandelar från flygbolagens egna försäljningskanaler vilket har gjort att flygbolagen tappat kontakten med kunderna. Detta medför att flygbolagen får svårare att veta hur deras kunder reser och de kan heller inte få kontakt med dem om det händer något oförutsett. Syftet med denna rapport är att identifiera vilka parametrar som styr kunden att välja var flygbiljetten ska bokas och på det viset kunna ta fram förslag på konkreta förbättringsåtgärder som skulle kunna göra SAS hemsida till en mer konkurrenskraftig försäljningskanal.För att uppfylla målet med denna studie har en marknadsundersökning gjorts bland passagerare på Arlanda flygplats.

Taiwan has over the past thirty years experienced a substantial political transformation. Being ruled by Chinese nationalists since World War II, Taiwan started its democratic transition in the late eighties. The new democratic system did not only provide people with freedom to vote, it also marked the beginning of a search for a new national identity. Based on the international theory of constructivism, this paper defines and studies the Taiwanese people?s progression away from a dominant Chinese national identity towards a uniquely defined Taiwanese identity.