Studies indicate that between 6-9% of all children has some type of voice problems. Voice problems in children may have different etiology and can affect all ages. In Sweden, there is a lack of a standardized questionnaire addressed to children with voice problems and their legal guardians. The purpose of this study was to translate and validate the Pediatric Voice Handicap Index (pVHI) in Swedish children aged 6 to 10 years. The study was carried out through an internet-based assessment form for children referred to speech and language pathologist/ phoniatrican due to voice disorders in Sweden and a matched control group of children without voice problems.

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

In this report we compare the two programming languages PHP and C# in .Net. They are both used to create dynamic websites and on the web there's a debate going on about which of these languages you're recommended to use. With this report we want to make ourselves a more scientific base of which of these languages that is the most used language and which languages that are the most suitable for creating dynamic websites. We have two purposes with this report:1. To compare the usage of the programming languages C# in .Net and PHP at web agencies, advertising agencies and combinded agencies in Sweden today.2.

The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.

Syftet med den här uppsatsen är att ta reda på hur köpare av reklam- och formgivningstjänster väljer leverantör, och hur de samarbetar med den valda leverantören. I rapporten sammanställs kvalitativa intervjuer med tolv personer, från olika organisationer och med olika erfarenhet, vilkas arbetsuppgifter innehåller köp av reklam- eller formgivningstjänster. De intervjuas angående vilka faktorer som är viktiga vid val av leverantör, hur processen och arbetsfördelningen ser ut och vilka fallgropar som finns i arbetet. De intervjuade reklamköparna lägger stor vikt vid samarbetsförmåga och personkemi vid val av reklambyrå eller formgivare. Ofta tas den första kontakten efter att leverantören blivit rekommenderad av någon i köparens kontaktnät. De fallgropar i arbetet som köparna tar upp kan ofta härledas till arbetsfördelningen i processen.

Introduktion: Produktplacering I TV och datorspel har ökat dramatisk under senare åren. Detta till stor del för att datorspelutvecklare idag kan återge pro-dukter med hög detaljrikedom. En hög återgivningsgrad är dock ingen förut-sättning för att lyckas med en produktplacering.  Istället torde det finnas fler faktorer som påverkar spelares attityd emot de produkter som exponeras i spel. Denna studie försöker bidra med kriterier som kan vara viktiga för en spelare vid produktplacering i förstapersonsskjutarspel.Forskningsfråga: Vilka kriterier kan vara betydelsefulla för generation Y och Z rörande produktplacering i FPS-spel?Metod: Denna studie behandlar FPS-spel som ett fall.

The departure point of this thesis is the context of the institution and the processes surrounding the handling of personal archives at the National Library of Sweden. These processes are examined using Actor Network Theory. Around the personal archive a network is constructed and contained by actors ? the archive itself, the librarian, the conservator, the researcher, organizational structures and others. Within this network choices are made of what is significant.

This work concerns the book "Litauiska noveller" [Lithuanian Short Stories],  a collection of nine Lithuanian short stories translated into Swedish by noted Finnish diplomat Ragnar Öller (1893-1960) and tutor and  journalist Nils Bohman (1902-1943).  The authors of the nine short stories are Jonas Bili?nas, Vincas Kr?v?-Mickevi?ius, Antanas ?ukauskas-Vienuolis, Ignas Jurkunas-Scheynius, Jurgis Savickis, Petras Cvirka, and Petron?l? Orintait?.The 242-page book published 1940 in Stockholm, was the first translation of literary texts from the Lithuanian appearing in the Swedish language. In spite of a professionally carried out translation, the book never gained the attention of Swedish literary circles, and has more or less been forgotten throughout the post war period and up to the present.The purpose of this paper is to investigate the history leading up to the publication of the book within the context of Swedish-Lithuanian relations, and analyse the possible reasons of why this work remained unnoticed for so many decades. Why was the book not reviewed in the Swedish daily press? Was the book ignored because of the choice of authors of the novels? Was the disregard due to the political situation?A discussion from a few selected points of view follows on some possible reasons of why the launch of "Litauiska noveller" failed in 1940.An appendix listing published works of Lithuanian authors in the Scandinavian languages (Swedish, Norwegian, Danish, and Icelandic) up to 1996 is attached..

Today we live in a more or less globalized society where borders do not pose the same obstacle as before. This is why it is interesting to examine whether different countries have similar views on how to communicate with a specific audiencePurpose: The purpose of this thesis is to use the data gathered to inform businesses with information. The information can then be used to assist companies when it comes to advertising, the design of messages and the choice of media channels when communicating with people born during the 80?s. Furthermore, the investigation intends to find out if there really is a global market for people born during the 80?s.Method: The authors believe that a purely quantitative or qualitative approach is not appropriate.

Processen vid översättning av fasta fraser har hittills inte skänkts mycket uppmärksamhet inom den processorienterade översättningsvetenskapen. Denna deskriptiva studie försöker bidra med empiriskt material angående vissa aspekter av översättningsprocessen vid översättning av svenska fasta fraser till tyska. I undersökningen med sex tvåspråkiga försökspersoner, varav tre yrkesverksamma översättare och tre personer utan översättningserfarenhet, användes en kombination av en produktbaserad metod och processinriktade metoder som skrivloggning med Translog och retrospektion för att finna ut vilka översättningsstrategier vid översättningen av idiom och andra fasta fraser som väljs, på vilka vägar försökspersonerna kommer fram till sina slutliga val och om det kan skönjas några skillnader mellan yrkesöversättarna och lekmännen. Resultaten visar bl.a. att det var vanligast att översätta med parafrasering samt med en målspråksfras med liknande betydelse och liknande eller olik form, och att försökspersonerna kom fram till sina slutliga val med enbart få provisoriska skriftliga motsvarigheter, men genom en del längre överväganden kring betydelse och stil.

Swedish healthcare has experienced increased economic pressure during the last decades and organizations have faced many changes. Managers and their roles in organizations have also been affected by the changes. Traditionally, managers in the healthcare sector are highly specialized doctors with a strong medical background. In the thesis, we study a big private healthcare company with an ambition to lead the development in the sector. In order to accomplish its goal, the company is trying to change the organization of managers.

In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

För att tränga igenom dagens enorma brus i media krävs ständigt nya metoder att kommunicera med sin målgrupp. Detta yttrar sig inte minst inom en av de mest klassiska kanaler för marknadsföring, annonsering. En annons definieras som ett betalt meddelande med en identifierad säljare som söker att sprida ett budskap till en särskild målgrupp. Gerillamarknadsföring kan definieras som användande av okonventionella metoder för att nå marknadsföringsmål, och fenomenet blir ett allt mer frekvent inslag i marknadsföring idag. Gerillamarknadsföring tillämpat i annonsering kallas ?guerrilla advertising?, eller gerillaannonsering på svenska.

The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.The aim and focus of this study was to analyze how male stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male stereotypes are communicated and built.The result showed that different kinds of stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying.

In recent time Hemnet has faced an intensified criticism because of the latest introduction of ad-fees, and not least because of the take-over regarding Swedbank Fastighetsbyrån and Svensk Fastighetsförmedling. There is a growing concern amongst real estate agents about the development for which the Swedish real estate advertising market is taking. Many of the competitors on the market that have previously experienced difficulties in establishing on the market now see their opportunity to make use of the situation that has emerged regarding Hemnet. By offering better and more lucrative terms they could potentially bring in enough real estate agencies to pose a real threat on the advertising market.Hemnet is part-owned by four organizations, Fastighetsbyrån, Svensk Fastighetsförmedling, Mäklarsamfundet and Fastighetsmäklarförbundet. All of which have a 25 percent share in Hemnet.