Surveys show that consumers tend to avoid Traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

Säg är det möjligt att motverka traditionella könsmönster,trots strukturer som formar oss så att vi omedvetet styrs att väljautbildningar som leder till könstraditionella yrkesval? Att få kunskaper om ochge redskap för ett praktikorienterat jämställdhetsarbete i studie- ochyrkesvägledning är syftet med denna aktionsforskningsstudie. De vägledare som deltar har intresseför och kunskap om genusvetenskapliga perspektiv och kan ses som goda exempel. Vägledarnadeltar genom två intervjutillfällen och en månads fokusering på uppdraget attmotverka traditionella könsmönster. De använder olika metoder och berättar ompositiva, neutrala, obekväma, häftiga och negativa reaktioner från sökande.

Hematology-instruments that analyze blood cells can at specific cases be followed by manual counting with a hemocytometer. The plastic hemocytometer which has a fixed coverslip and is assigned for disposable use, appears to reduce the problems arising from the use of the Traditional glass hemocytometer, for instance coverslip-application difficulty and dust particles. Capillary whole blood sampling may be useful for patients at the emergency department and in addition, a smaller volume of blood is taken compared to venous blood sampling. This study will focus on the platelet- and leukocyte count (PLT and WBC) in venous and capillary blood, in order to compare the plastic- and glass hemocytometers with Sysmex XN-2000 (Sysmex Corporation, Kobe, Japan), and verify if capillary whole blood sampling can be used for the measurement of these hematological parameters. 30 subjects donated both capillary- and venous blood samples and these blood samples were analyzed with glass- and plastic hemocytometers with Sysmex XN-2000 as the reference method.

Already in the late 1970´s it became clear that the Traditional catalogs in libraries were not suited for children, neither their interests nor their way expressing themselves were accounted for. The goal of this thesis is to investigate if and how children?s OPACs (Open public access catalogs) interface design is at present adapted to the presumed audience of children. My method consists of literature studies and an investigation on the graphical interfaces in OPACs for children, according to the five criteria formulated by childrens library consultant Lena Lundgren and IT-consultant Kia Gumbel. The aims are to find out: a) what requirements for children?s OPAC interfaces and their usability are defined in literature and b) what the actual (real) features of the children?s OPAC interfaces are.

The purpose of this essay is to investigate why the two Swedish municipalities of Frykerud and Östmark were the only municipalities in Värmland that were forcibly merged by the state during the ?Municipality block reform? of 1971, and whether local identities played a role in the resistance against this reform.     The study is designed as a comparative case study and builds on both history and political science to analyze the topic from a broader perspective. Based on the research situation three theoretical theses have been formulated, the durability of which will be tested in the analysis part of the essay.    The study notes that Frykeruds resistance against the ?Municipality block reform? started when the reform prevented a planned retirement home construction in the municipality. In the analytical part of the essay, the author discusses how the discontent can be interpreted as symptomatic of bourgeois centralization resistance, as well as being due to the fact that Traditional, local self-government as a political subject was perceived as threatened.

The Internet has become a communication system that includes a direct and personal communication as well as Traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion bloggers, Nina Johansson and Karolina Skande, to use them as informants.

Background: In the eighties the debate concerning the declining relevance of the Traditional calculation started. The reason was that the method of calculating not had been changed despite that the costs and manufacturing had changed in many companies. This led to the development of activity-based costing. Management by means of activity information is called activity-based management, but there is no general accepted definition of what the term com- prises. Neither are there any studies which describe within which areas activity information is used as a base for decisions.

The purpose with the work is to study Fortums activities with hydro power plants, dams and reservoirs mainly in a premise jurisdictional perspective and to show how GIS would be a helpful tool for the future.A great deal of the information that the Generation Hydro-division at Fortum are managing have a spatial element. That means that it is possible to spatially join this information to a geographical polygon, line or point. This information is today gathered from several different sources, such as files, paper maps and digital data of several kinds. A Geographic Information System (GIS), as and aid besides the ordinary tools should be an effective support in the everyday work with questions of a premise jurisdictional nature.The goal of this work is to account for how to organize, present and analyse geographic information. We will show how to link from the map to Traditional tools such as calculation- and register programs.

Sweden has a long tradition of collecting documents by way of a process of legal deposit of copies. Its aim is to ensure the availability of material for research, cultural preservation and citizens? right to free information. New forms of publications, made possible by technical advances, are not accommodated in the Traditional deposit submission criteria. Certain information accordingly risks being lost.

Agile as an idea was created in 2001 through the Agile Manifesto with focus on social relationships, communication and flexibility. This was a reaction to the Traditional, hierarchical organization with the goal of restoring balance within organizations in the IT business. Today we can see a transit of Agile from the IT-industry to other industries and areas, such as HRM.There is a challenge in attempting to Traditionally control a social idea such as Agile, and there is a lack of empirical studies of the organizational context and its effect on the interpretation of Agile in practice. This study is an attempt to connect Agile to the science of business administration.The purpose with this study is therefore to research the organizational contexts effects on the interpretation of Agile in practice, within IT and HRM. Where Agile is established or well known.To fulfill our purpose we chose social constructivism as our scientifically approach, and conducted 12 in-depth interviews.

The aim of this thesis is to describe and analyse the ideology behind Sida's cultural aid by using postcolonial theory. We want to analyse the discourse on cultural aid that is found mainly in Sida's publications. The interpretation of the sources is made with a hermeneutic base and by using postcolonial theory in combination with Paul Ricoeur's theories on the function of ideology: 1. ideology as distortion, 2. ideology as legitimation, and 3.

Gender awareness is considered of absolute importance to Swedish school?s and preschool?s main mission ? equal opportunities for all children. Gender portrayal in childrens literature is now one subject of vast study, since literature often carry underlying messages of the perception of male and female. With this in mind, the purpose of this thesis was to analyse, mainly through Maria Nikolajeva?s scheme of gender ideal types, how the Swedish writer Per Gustavsson portrayed girls in four of his so called Prince- and princess books.

Syfte: Syftet med detta examensarbete är att förklara vad som är den främst avgörande faktorn vid privatkundens val av marginalbank, genom att jämföra med demografiska variabler samt hur deras val kan användas vid segmentering. Dessutom vill vi titta på vilka typer av banker privatkunder har.Metod: För att nå fram till resultat för analysen har ett positivistiskt angreppssätt och en deduktiv ansats använts. Det empiriska materialet är baserat på en enkätundersökning gjord på personer i Hässleholm och Ängelholm. Datainsamlingen har sedan analyserats med hjälp av korstabeller.Teoretiskt perspektiv: Studien utgår ifrån tidigare forskning inom området som har använts för att kunna upptäcka faktorer som kan förklara vårt syfte.Resultat:  Analysen visade att vid val av marginalbanker värdesätts faktorer så som bra pris på varor i butik samt bonuscheckar. Vad som också framkom är att vid segmentering av kunder bör bankerna, enligt reslutat från denna uppsats, använda sig av differentierad marknadsföring vid segmentering av kunder..

The purpose of this study is to compare different ways to teach mathematics in the school's lower age groups, and to examine whether certain practices increase students' desire and motivation to learn the subject. The questions used to determine the purpose is the following: What vision has the students in the class at maths? How does the teaching of mathematics in the class look like?What vision has the students in the class at working with different approaches in education?Does the Traditional approach  and the options that I am examining meet the steering documents requirements?  The essay is organized as a qualitative study. The study was conducted in an elementary school in Sweden, third grade. The methods used included interviews with students and observations in the classroom.

AbstractThis study is a critical analysis of three different views on human dignity and its function in the discourse of human rights: that of Christopher McCrudden, Jürgen Habermas and Elena Namli. The three positions are interpreted, analyzed and compared in order to see which is most reasonable.The conclusion is that Habermas?s and McCrudden?s view of human rights as legal reduces human dignity to a legal concept. Namli?s perspective of human dignity as a moral principle generates a wider understanding of human dignity and its function.