This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

The study will examine how teachers relate to religious studies for middle school students. Religious studies are the oldest but also the most contested subject undergoing the most changes over time. The subject is far from being obvious. Politicians and people within the school community disagree about the subject?s content and its name, some within the school system but also politicians like to call it topic of life studies or belief studies, while others want to keep the name religion studies.

Scientists and educational psychologists research have seen on self-regulated learning as learningconstruction. Every scientists have developed their own terms and concepts in the events of explaining how self-regulation affects students learning-process. Keyprocesses in previous studies is the importance of the active choice, to be goal-oriented,and awareness is what students need to self-regulate their own learning. The purpose of this study is to examine how students use different educational learning strategies based on the principles for self-regulated learning (SRL). From the process of the previous research, different concepts and terms have been divided into three key concepts titled:Active choices and actions, Goal-orientation and goal setting, as well as consciousness and self-awareness.

More frequent and intensified rainfalls are expected to occur due to climate change in the nearfuture. This together with a higher proportion of paved areas increases the pressure on today?sstorm water systems (Risinger, 2014; Boverket, 2013; Stahre, 2006). Traditional storm watersystems (i.e. underground pipe systems) have during last decades started to be questioned(Olshammar & Baresel, 2012).

The use of technology in today's society is frequent and often necessary, but how, when and where are we supposed to learn how to use it? And if it is such a big and important part of our society, then why don?t teachers get more training in how to use the technology? The purpose of this paper is to examine whether teachers attitudes to technology affects their use of technology in their teaching. In school technology can be a complementary to other material, if teachers have the necessary skills to use technology in a pedagogical way. I have chosen to do a qualitative study in form of interviews and observations at a school outside of Stockholm. The results show that both school and teachers must want to work with technology if anyone will be getting something out of it.

The aim of this study was to increase our understanding of how secondary schools handle the different forms of bullying in different arenas. The questions we were asking us was how schools work to prevent and treat against bullying based on plans of action, how the schools are responsible in the bullying issues and how the schools and welfare officers have taken account of sex linkage in bullying issues. Our study is based on the result from seven qualitative semi- structured interviews with secondary school welfare officers in Sweden.  The study results show that traditional form of bullying takes place through verbal assault, physical violence, ostracism and glances. Welfare officers coincide that there are gender differences in the approach of bullying.

The purpose of this thesis is to describe and to increase the understanding of the negotiation process between the public- and the private sector in a Public-Private Partnership (PPP). I have chosen to explore the first ?real? PPP project in Denmark, the construction of Vildbjerg compulsory school in the municipality of Trehøje.This case study is based upon a qualitative method consisting of interviews with the leading negotiators from both sectors. Two different theoretical perspectives are used to construct the basis of the analysis - The Theory of Public-Private Partnership and Negotiation theory - and serve as a concept instrument.The result of the analysis indicates that the negotiators from the different sectors have problems to get out of their traditional roles as purchaser and contractor ? in PPP they should act like partners.

AbstractThe overarching goal of this study is to investigate whether teachers of Swedish at upper secondary schools in Sweden feel that they know how to teach critical literacy, especially on the Internet, and also if they know how it is taught. It also investigates the difficulties teachers experience in teaching critical literacy. A secondary goal is to investigate the knowledge of critical literacy among students at upper secondary schools in Sweden. The study is based on quantitative and qualitative research. The research consists of two parts.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

The purpose of this study is to examine teachers and school-leaders attitude to the school library. Both the cause of and the consequences of these attitudes are examined. In order to fulfil my purpose I have examined this through both literature and empirical studies. I have interviewed the headmaster, the school librarian and two teachers at two comprehensive schools. As theoretical framework I have used David Loertschers taxonomy containing theories about the levels in an ideal school library and Miles model of school development.

Even though discrimination of gender in schools and general workplaces is prohibited by Swedish law, there are reports and witness accounts that suggest that discrimination, such as sexual harassment, still exist in Swedish schools.The main purpose with this essay is to look into how questions concerning gender related issues and equality between the sexes is treated in the schools governmental directives, and in textbooks, such trying to examine in what way these questions are addressed in schools. I will answer the following:In what way and to what extent do the governmental directives bring up questions concerning gender related issues and equality, and how are the teachers governed into teaching these matters?Has there been any change concerning these matters between Lgr-80 and Lpo-94?What is written in textbooks in social studies about gender rôle and equality and to what extent do they follow the curriculum?Is there any visible change in textbooks written after Lgr-80 and Lpo-94?In order to answer these questions I will analyze the curricula, Lgr-80 and Lpo-94, and textbooks in social studies written on the basis of these curricula.The study showed a more evident governing towards an active teaching and mentoring the students to equality between the sexes, in Lgr-80 than in Lpo-94. The textbooks followed above all Lgr-80 in three of four cases and in the fourth case the curriculum was not followed at all..

The aim of the study is to investigate reasoning about variation in learning, made by Waldorf, Freinet- and Bifrost pedagogues. The focal points are how the pedagogues reason about variation in learning and why they want to use variation. It is a qualitative study, and it is done through interviews with one Waldorf pedagogue, one Freinet pedagogue and one Bifrost pedagogue. The conversation with each pedagogue is complemented by literature that describes and discusses each pedagogue?s specific teaching method. The results of the study are linked to different theories and reasoning by scientists and professors.

AbstractThe school today has an assignment to offset traditional gender patterns as well as to create opportunities for all pupils to achieve the same good results in school regardless of sex, ethnicity and conditions. The educator?s assignment is determined by governing documents, and the educator plays a role in helping the pupil find their equal role in society. This means that the educator needs to work in a way that offsets traditional gender patterns and require approaches that would benefit equal opportunities for both boys and girls to achieve good results.The purpose of the study was, through interviews, to get an idea of how primary school teachers from a gender equal perspective perceive how they see them relate to boys and girls in their teachings. The study is based on the presumptions that the pupils have but focusing on the relationship between school achievements and equality.The study brings up concepts like gender theories, equality, the biological sexes, the history of the schools development and changes in acceptance of boys and girls and the role of the governing documents to reach acceptable achievements.

Cvetanovski, Daniela (2010). Undervisning i NO för alla. Kartläggning av NO-undervisningen på fyra institutioner inom Statens institutionsstyrelse i Södra Regionen (Teaching science subjects for all. Identification of science subjects teaching at four institutions in the Statens Institutionsstyrelse in Southern Region). Skolutveckling och ledarskap, Specialpedagogik, Lärarutbildningen, Malmö högskola. Syftet med examensarbetet är att få en ökad kunskap om hur NO-undervisningen på institutioner inom Statens institutionsstyrelse, SiS, bedrivs samt att kunna ge förslag på hur man kan utveckla NO-undervisningen på institutionerna.

This essay reviews the situation for real estate agencies within the Stockholm area. In this essay we assume that costumer loyalty is a requirement for survival on the competitive estate market. Two actors have been compared; A well known national Internet-based agency, Skandia Mäklarna, and a smaller local traditional agent Mäklarfirman Grönberg. These actors have been analyzed up on theories on loyalty, relationship marketing, service marketing, quality and involvement .The conclusion of the essay is that it is possible for small estate agencies to compeed with larger Internet based agencies by building loyal relationships with their customers. This can be achieved if the right strategic decisions are made.