In this thesis, the impact of collective ratings on customers? perception of a product is examined. The empirical data comes from an experimentally designed survey where the effect of collective ratings is measured in the setting of a traditional advertisement for a feature film. In contrast to what previous research would suggest be to the expected outcome, the authors of this paper concludes that in comparison with alternative designs of advertisements, there are no measurable advantages of including collective ratings in advertisements from the marketers point of view. We find two explanations to the result: (1) people tend to self-report that they are more influenced by collective ratings than they actually are, and (2) the advertisement which lacked a rating could be as attractive due to cultural interpretations of white spaces..

Att shoppa har blivit en utav våra allra vanligaste ledighetssysslor. Konsumenter rör sig obehindrat mellan butiker och dess olika miljöer, ofta på ett slumpmässigt sätt. Frågan är hur mycket slump det faktiskt är hur miljöerna får konsumeter att må och att röra sig. Vi har valt att observera konsumenter för att se hur miljön påverkar till både aktiva beslut och kognitiva beslut. Miljön ska skapa rätt känslor hos konsumenter för att de ska trivas i miljön samt återvända till den.Tjänstemiljö är ett allt mer centralt begrepp för företag, eftersom det ses som en funktion att skapa avsedda känslor genom att avbilda en annan verklighet.

The purpose of this work was to observe fifth grade students in their creative work, how they act and how gender roles appear in the creative work. The background to this work is that I want to examine whether there is any difference in gender roles, when students are working creatively and on their compliance with, the sexes, typical similarities and differences that exist.Observational study showed that girls and boys in the class I observed, in general, has followed traditional gender patterns that exist in our society. With typical gender patterns, I mean that girls are expected to be quiet, talented and helpful and the boys are expected to speak loud and more often than the girls. The girls were, on balance, quieter and more tranquil than the boys who had difficulties to sit still and wanted to be seen and heard more widely..

Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.

Abstract The growth of supra-national organizations, such as the European Union, has been a recent trend in today?s global environment, which has challenged traditional marketing concepts and product cues. One such cue that is significantly challenged is the 'origin cue'. An origin cue is conceived to be a socially constructed notion that consumers use to discern where goods come from and to accordingly evaluate products with. The origin cue is often predominantly materialized in the public sphere by a 'made in' labelling scheme.

The demand for animal products has increased in the last decades, especially for poultry and pork. Pork production has increased drastically globally, and also in Uganda. Thirty-one percent of Uganda´s population lives in poverty. Pig production is believed to play a crucial role in poverty alleviation, because of the ability to convert low quality feed into high quality protein together with high reproductive potential. African swine fever (ASF) is a lethal disease of domestic pigs often characterized by haemorrhagic fever and with mortality rates up to 100%. The disease is endemic in most sub-Saharan countries and since 2007 in the Russian Federation and Caucasus area.

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

AbstractThe Swedish Road Administration in the region of Mälardalen has since 2004 worked to in¬crease the efficiency of the maintance of bridges based on limited functional requirements and time demanded action.The maintenance of the bridges is contracted in the county of Uppsala since 2004, and Örebro since 2007. The county of Nyköping and Västerås is contracted by the traditional system. The contractor will perform a regular maintenance on all bridges. The bridges are inspected by the contractor at least once every year.The contractor registers the result of the inspection in a database called BaTMan. BaTMan is a Bridge and Tunnel Management system and is a strictly web solution were the user logs in via the internet.The Swedish Road Administration also inspects the bridges to se that the demands on the bridges are followed.My work is to compare these different inspections and to see any development..

The media society of today is changing. Because of a media convergence, traditional media distributers like television, radio and newspapers have to rethink their place and their purpose in the world. This paper brings a new angle to this area of research, conveying how creativity, workflow and media convergence is related to each other. A deeper understanding of these relationships gives us a clue about how media convergence can change the practice of TV- production. In this paper, a case study at Go?kväll in SVT is presented.

This paper is based on observations made in the classroom, interviews and studies ofliterature.The observations that I made during my practical training period made me believethat pupils with writing and reading problems succeeded more often with the methodsof teaching used in media education than with more traditional teaching methods.Through this study I hope to specify and define the factors that were the reasons for this. In doing so I wanted to show that you could adapt the teaching methods to reach more pupils with different kinds of learning styles.I have come to the conclusion that the following factors made the pupils with writing and reading problems succeed more often in subjects related to media education:Variety, time spent, the pupils? interests and the equipment used..

This essay examines the Alberte triology, by the Norwegian writer Cora Sandel, from a gender/feminist perspective. Taking Yvonne Hirdman's theory about the gender system as a starting point I will show how the living conditions and the different roles of men and women are represented in the novel and how they are changing during the centuries before and after the First World War.I am particularly interested in Alberte, the main character, what attitude she takes to her position in the gender system and in what way she differs from the traditional female model. Is she a New Woman, a different ?species?, who doesn't fit into the rigid gender system? Does the New Woman have a male counterpart, and is he to be found in the novel? Does the novel give a positive vision of a future where men and women can meet as equals?.

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

This paper presents a study of the attitudes and values related to gender young people have. Five people, four women and one male, all about eighteen years old, were interviewed about their attitudes and values related to gender.Although the study is relatively small, the results are compatible with other published studies and indicate that young people, without consideration to their sex, has a very traditional view on gender. The study also indicates that the attitudes seem to be established very early in life. Probably the most important factor to determine the attitudes and values of the child is the parent's opinions. The result show that the interviewed persons did not think their attitudes and values towards gender where influenced by media, TV etc...

This study investigates the teaching strategies of four teachers, and determines which teaching strategies give better results in mathematics at the middle school level? Result here means the knowledge level of the students. The result has been measured through leave out a mathematical test, which I leave out designed. Teaching strategies have been assessed through interviews with teachers and observations of their lessons.My study shows that to go through the lessons thoroughly in the traditional way, and open discussions with the whole class are best for students achievements.The information available, however, is too limited to draw some general conclusions, but my study can be seen more like a counter-example to the general praxis that is short lectures and individual assessment with one to one communication when teaching mathematics..

The aim with this essay is to examine in which way self-realizing and solidarity can bereconciled in a multicultural society. The essay is a sociological literature study whichexamines the self- realizing process and puts it in a multicultural perspective.The issues areWhich role does self-realizing play for solidarity?How is solidarity created in a multicultural society?Can everyone be self-realized in a multicultural society?Conditions and problems for self-realizing processes are examined and are treated mainly onthe basis of Jeffrey C. Alexander and Axel Honneth theories. In the essay is established thatself-realizing and society-solidarity is mutually interdependent and that solidarity requires aform of shared value, but it doesn?t need to be based in the traditional values that commonhistory, ethnicity or culture.