Service branding is a subject that has been excluded from the traditional branding theory. Our main purpose with this paper is to distinguish what characterizes service branding. To do this, we have looked in to both service marketing theory as well as branding theory. We have also looked at the existing theory concerning service branding. Six qualitative interviews have been performed to explain what characterizes service branding.

The purpose of this thesis is to examine how the working method partnering has been welcomed in the Swedish construction company NCC and find possible explanations to this. The theoretical background used to understand and discuss our findings mainly builds on value and network dynamics. The empirical study is of a qualitative nature and builds upon 13 semi-structured interviews and the participation in a two-day start up workshop with 21 representatives from involved parties. The study shows that partnering has been positively accepted at NCC. Possible explanations for this can be found in the contrast the method represents to the traditional way of working within the construction industry.

This thesis has aimed to study steering process and institutionalization in the context of educational policy work. This has been conducted by using empirical material from the political decision-making process that preceded the implementation of a new national program on how principals should be educated and certified. By using an aggregated theoretical point of view containing new institutionalism and traditional Swedish curriculum theory, the process was analyzed from different perspectives. The results depict a process that contained several actors who tried to shape the principal education program differently. From the theoretical perspectives, the decision-making process could be understood as an act of both self-interest as well as trust in their own beliefs and cultural values.

My study focuses on how heterosexuality became, and still is, the norm for sexuality in Namibia. My aim is to through interviewing young academics from University of Namibia and by using discourse analysis, queer- and postcolonial theory, try to find out how these young academics perceive sexuality. My findings are that my respondents perceive heterosexuality to be natural, normal and given by god, and that they perceive homosexuality to be ?a big no-no?. There are certain institutions in the Namibian society that regulates how the Namibian people thinks about sexuality, and my findings are that these are Christianity, culture, family, government, and the traditional picture of a good man and a good woman.

Abstract Title: Coaching Leadership - A win-win situation? Level: Final assignment for Master Degree in Business Administration Author: Helena Gustafsson Supervisor: Pär Vilhelmson Date: 2012 ? mars Aim: The purpose of this study is to examine how companies use the coaching leadership and how the employees perceive to have a manager who uses this way to lead. Method: The study was conducted as a qualitative study in which interviews was an important feature. The information I gathered is the basis for analysis and final discussion. The material has been collected through personal interviews with two managers and then I send questions to the employees by e-mail that they responded. This is to get such an interesting empirical data as possible.

Archbishop KG Hammar has attracted attention for his liberal position in theology. His view on the role of language and communication is central in several books and articles he has published as leader of the Church of Sweden. One of his main theses is the fact that meaning is created in the encounter between text and reader. He often reiterates: God is relation. This non-traditional dynamic stance has a broad impact not only on theology.

This report is about how to decide which method is the most suitable as floor covering at projectKlammerdamm in the centre of Halmstad. The covering has to be fire resistant and soundproof inorder to protect the wood structure and stop noise from traveling between apartments. There aretwo possibilities either traditional gypsum board or gypsum-based self leveling underlayment.The roads around the construction site are narrow. A regular twenty-five meter long truck has nopossibility to reach the site. The construction site is small and the storage area is limited.

Abstract Title: Coaching Leadership - A win-win situation? Level: Final assignment for Master Degree in Business Administration Author: Helena Gustafsson Supervisor: Pär Vilhelmson Date: 2012 ? mars Aim: The purpose of this study is to examine how companies use the coaching leadership and how the employees perceive to have a manager who uses this way to lead. Method: The study was conducted as a qualitative study in which interviews was an important feature. The information I gathered is the basis for analysis and final discussion. The material has been collected through personal interviews with two managers and then I send questions to the employees by e-mail that they responded. This is to get such an interesting empirical data as possible.

Title: From inspectors to guides: how citizen journalism and participatory cultureaffect the professional identity of Swedish journalists (Swedish title: Från granskaretill guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenskajournalisters professionella identitet).Number of pages: 44 (48 including enclosures).Authors: Towe Bengtsson and Matilda Källén.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall 2011.University: Division of Media and Communication, Department of Informatics andMedia, Uppsala University.Purpose/Aim: The goal of this paper was to answer how citizen journalism andparticipatory journalism as well as an increasing range of information today haveaffected the professional identity and professional lives of journalists. In addition tothis, study how journalists today respond to these changes.Material/Method: The study is based on Deuze?s theories about journalistic ideals,Jenkins? theories about convergence culture, and on theories about professionalizationand de-professionalization based on Nygren, Wiik and Torstendahl?s theories. Thestudy is based on eight interviews with professional journalists, four employedjournalists and four freelance journalists. The results are analysed based on a broadtheoretical framework.Main results: The results of this survey show that the role of the professionaljournalist is extremely complex, with a strong ideological basis that fundamentallyinfluences the journalist's view of the profession and of him- or herself.

I have made a research about two different methods for introducing small children to Nursery School/Kindergarten. I choose to do this as I have found very little about this in the literature we have studied during my education to become a pre-school teacher.This period in the life of very small children and their parents is a big change in their daily life. The more traditional way to start pre-school is to do it very gradually during two weeks, the two-week method. This means that the parents visit the pre-school together with their child for a very short time, about one hour the first day. After one week they leave their child with the staff for about an hour and at the end of that week they try to leave it full time (6-8 hours).

E-handelsföretagen försöker ständigt sträva efter expansion. Samtidigt så vill de ha en IT-lösning som är så kostnadseffektiv som möjligt. Säkerhet är också någonting som företagen värderar väldigt högt. Cloud services är något som kan användas för detta. Men e-handelsföretagen måste först och främst känna att de har någonting att utvinna av dessa.

This thesis has aimed to study steering process and institutionalization in the context of educational policy work. This has been conducted by using empirical material from the political decision-making process that preceded the implementation of a new national program on how principals should be educated and certified. By using an aggregated theoretical point of view containing new institutionalism and traditional Swedish curriculum theory, the process was analyzed from different perspectives. The results depict a process that contained several actors who tried to shape the principal education program differently. From the theoretical perspectives, the decision-making process could be understood as an act of both self-interest as well as trust in their own beliefs and cultural values.

In this thesis, the impact of collective ratings on customers? perception of a product is examined. The empirical data comes from an experimentally designed survey where the effect of collective ratings is measured in the setting of a traditional advertisement for a feature film. In contrast to what previous research would suggest be to the expected outcome, the authors of this paper concludes that in comparison with alternative designs of advertisements, there are no measurable advantages of including collective ratings in advertisements from the marketers point of view. We find two explanations to the result: (1) people tend to self-report that they are more influenced by collective ratings than they actually are, and (2) the advertisement which lacked a rating could be as attractive due to cultural interpretations of white spaces..

The purpose of this work was to observe fifth grade students in their creative work, how they act and how gender roles appear in the creative work. The background to this work is that I want to examine whether there is any difference in gender roles, when students are working creatively and on their compliance with, the sexes, typical similarities and differences that exist.Observational study showed that girls and boys in the class I observed, in general, has followed traditional gender patterns that exist in our society. With typical gender patterns, I mean that girls are expected to be quiet, talented and helpful and the boys are expected to speak loud and more often than the girls. The girls were, on balance, quieter and more tranquil than the boys who had difficulties to sit still and wanted to be seen and heard more widely..

Abstract The growth of supra-national organizations, such as the European Union, has been a recent trend in today?s global environment, which has challenged traditional marketing concepts and product cues. One such cue that is significantly challenged is the 'origin cue'. An origin cue is conceived to be a socially constructed notion that consumers use to discern where goods come from and to accordingly evaluate products with. The origin cue is often predominantly materialized in the public sphere by a 'made in' labelling scheme.