First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

Being able to predict the future had been an invaluable competitive advantage for any corporation. Forecasting is a vital part of any business, hence a good forecast allows enterprises to invest in a beneficial way. However, there are several ways to prepare forecasts and the forecast methodology can vary. An industry that is dependent on forecasts is the energy industry. By predicting consumers' energy consumption, Swedish energy companies can hedge on the Nordic power market Nord Pool.

Syftet med vår uppsats är att ta reda på vilka faktorer som bestämmer valet av kapitalstruktur hos företag på stockholmsbörsen med utgångspunkt från Graham & Harveys studie. Vidare ämnar vi utreda hur viktiga faktorerna är för utformningen av kapitalstrukturen hos företag och om vi kan finna stöd för våra resultat i Graham & Harveys studie. Vi har använt oss av en kvantitativ ansats i form av en enkätundersökning. Vi utgår från ett deduktivt perspektiv för att således testa befintlig teori. Vi har kommit fram till att vår undersökning finner stöd och till största del överensstämmer med Graham & Harveys studie.

The shopping mall branch has estimated that the turnover of e-commerce will double within the upcoming ten years (NSCS, 2013). The growth can thus stop for shopping malls and there is a risk that some shopping malls end up being "dead-malls", completely losing their turnover.The thesis starts off with presenting the background for the factors of trade, i.e. e-commerce and shopping malls.This is followed by a presentation of which integration possibilities there are in Sweden today and by examples from the British market. Thereafter follows a section on integration possibilities that shopping malls can use in order to integrate e-commerce instead of regarding it as a threat. This can be done in several ways, e.g.

The aim of this study is to examine how the Swedish writer Aurora Ljungstedt describes relations and desire in her En jägares historier, and what political message she tries to send her audience through that description.I have applied Eve Kosofsky Sedgwick?s theory of erotic triangles to the relationships in En jägares historier and found that they are structured in the way Sedgwick describes. The structure works to uphold and, when needed, re-establish patriarchal order in the book. Most female characters in En jägares historier are ? also in line with Sedgwick?s theory ? no more than articles of trade between men.

Problemområde:Det problem som vår uppsats bygger på är att parterna (franchisegivare och franchisetagare) i en franchiseorganisation har en speciell och komplex relation mellan varandra. Denna komplexitet kommer ur att det finns ett styrkeförhållande, ett ömsesidigt beroende och måldilemma mellan parterna. En förändringsprocess sätter dessa faktorer på sin spets, därför har vi valt att utgå från en sådan process för att analysera relationen. Syfte:Syftet är att analysera franchisekonceptet vid förändringsprocesser, med fokus på relationen mellan franchisegivare och franchisetagare. Metod:Vårt övergripande angreppssätt är en deduktivansatts.

Small and Medium sized Enterprises (SMEs) within the European Union are currently facing many challenges one being access to financing due to high risk and probability of default, another being cross-border taxation issues with double taxation and information asymmetry. Since the aim within the EU is to be the most competitive and dynamic knowledge-based economy in the world with sustainable economic growth and social cohesion it is essential that the EU operates as a single market. Despite this need, harmonization continues to be far from achieved in the area of direct taxation which also affects the integration and growth opportunities for SMEs. In the Agenda for Entrepreneurship, the Home State Taxation regime, which is based on formula apportionment, has been proposed by the Commission as one option in order to mutually recognize the different Member States? taxation systems to facilitate cross-border activities and reduce ?red-tape?.

It is easy to see that oil has a big part in our economy, by looking at the repeated news from the media and at the stock market, where they follow the oil price very closely. Behavioral finance is about investors making small or big mistakes in the stock market. Behavioral finance describes the importance of understanding your own faults, as well as others investor?s faults. Behavioral finance emphases the importance of not assuming that the financial market is a flawless environment, but to understand the psychology behind investment decisions.

Many companies sometimes affects that a competitive company pulls use for their trademark or their products in his advertising. It can for instance be that the company uses alike symbols or features and on so ways fields a free ride on another companies good reputation. This procedure is called reputation parasitism and settles in the marketing act, 8 a § comparative advertising. You can also condemn after the marketing acts 4 § general requirement which?s says, ?marketing must be compatible with good marketing practice? which also agrees with international chamber of commerce.

Problemområde:Det problem som vår uppsats bygger på är att parterna (franchisegivare och franchisetagare) i en franchiseorganisation har en speciell och komplex relation mellan varandra. Denna komplexitet kommer ur att det finns ett styrkeförhållande, ett ömsesidigt beroende och måldilemma mellan parterna. En förändringsprocess sätter dessa faktorer på sin spets, därför har vi valt att utgå från en sådan process för att analysera relationen. Syfte:Syftet är att analysera franchisekonceptet vid förändringsprocesser, med fokus på relationen mellan franchisegivare och franchisetagare. Metod:Vårt övergripande angreppssätt är en deduktivansatts.

Vårt arbete grundar sig i att vi har ett stort intresse för litteratur, då vi har fått lyssna på och upptäcka olika typer av böcker under vår uppväxt. Vi anser att arbetet med detta är viktigt i förskolans verksamhet, då det bland annat främjar barns språkutveckling och gruppens sammanhållning. Litteratur är ett bra och användbart verktyg i verksamhetens olika områden. Genom en enkät och två ostrukturerade intervjuer har vi fått svar på våra frågeställningar. Våra frågeställningar är; Hur ofta används litteratur i barngrupp? Hur sker valet av den litteratur som används? Hur arbetar pedagoger utifrån litteratur? Vi har fått en inblick i hur pedagoger använder sig av detta.

The hospitalization of childbirth and maternal care in Sweden is from an international perspective quite unique. It was implemented already in the beginning of the 20th century and fully mainstreamed by the 1960?s. This essay examines the professional discussions of midwives and doctors as depicted in their union?s membership papers, during the hospitalization period.

AbstractThe purpose of this minor thesis is to describe and systematize the Swedish debate about Sweden?s participation in the defence community of the European Union. Should Sweden take part of this or not? My aim is to describe the debate in a structured and legible way, so that the reader can get a comprehensive picture. The questions of the study are:· Which actors join in the Swedish debate about Sweden?s military participation in the EU:s defensive community; the possible common defence of the EU and the EU:s military crisis management?· Which arguments are delivered (for and against) in the debate?To be able to fulfil the aim of this study I have done an argumentation analysis.

In May 2004 the European Union enlarged from 15 to 25 member states and it was the biggest enlargement since the foundation. Two years earlier Poland, as one of the new member states, finished four years of accession negotiations with the EU.This study focus on the case of Poland and how the accession negotiations with EU were conducted. According to the theoretical framework of asymmetric negotiations Poland was said to be a weak party and the EU was considered a strong party in the enlargement negotiations.The aim of the thesis is to examine Poland's negotiation performance and determine what Polish failure and success in the accession negotiations depends on. The research contains a illustration of the motives for enlargement, the negotiation process and structure, attitudes and behaviour and finally results of negotiations in specific areas.The study concludes that Poland's negotiation performance was influenced by the Polish negotiation team's unpleasant attitude, confused organizational structure, lack of coalition partners and the strong will to become a member state, in both positive and negative ways. Finally, Poland was most successful in negotiations that concerned specific issues which were of great importance for Poland but less prioritized by the EU..

Shell companies are characterized by containing liquid assets such as cash, securities or other similar assets. Transactions of shell companies constitutes a severe problem since the purchaser often has the aim of obtaining undue tax advantages by not paying the tax debt of the company.Historically it has been complicated for the legislator to stop the set-up in an efficient way since the transactions as such are not illegal, instead rather commonly used for example to restructure companies or for the transfer of companies to the younger generation. The purpose of the current legislation is to prevent individuals and corporations to involve in shell company trade. Aiming for an efficient legislation, the tax rate is at a very high level.The issue with the rules is that also honest buyers are at risk of being covered. This calls for high demands in complying with the principle of legal certainty and the possibility to forecast the tax consequences.The purpose of the thesis is to identify and analyze eventual problems when applying the legislation.