The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

This essay contains a discoursive analysis of fifteen travel reports from five of the largest papers in Sweden. The travel reports contains recaptions from wildlife tourism experiences were the predators are the main target, or at least one of the main targets. Seven of the reports are from Sweden and eight of them from Russia, Rumania, Finland, Turkey and the United States. Predators in this essay aims to those in Sweden called ?the big five?, these are: bears, wolves, lynxes , wolverines and golden eagles.

Computers together with Internet have been growing enormously, during the last decade and the area of information technology has been growing in the same speed. As long as the surrounding environment evolves, the business models must within the IT-area, keep the same pace. So, how do business corporations handle this change to attract customers? How do the dominant business models look like? In many cases, they are apparently much the same. But what differences can we see and what areas can be improved? We have showed that the IT area isn?t just one, it consist of several segments.

It is important to understand the process of appraisal of a business in order to establish its value. The purpose of our thesis is to establish which methods and models are used when evaluating a business and investigate the factors that may affect the value and price tag of a business. We have used a qualitative approach by conducting both indepth interviews and a survey as well as reading literature within the field. The main conslusion in our findings is that the common practice of discounted cash flow is widely used when bestowing a monetary value for a business, and in order to raise the value a well established customer relationship was the single most important factor. As far as lowering the value, the answers were of such a wide spread that a single factor could not be attributed.

This thesis examines the subject of change in public administration from an instrumental and an institutional structure perspective. The purpose of the thesis is to examine whether institutional structures affect the development of instrumental structures and if it in turn is possible to affect institutional structures by changing the instrumental structures. This case study is primarily based on a series of deep interviews with senior administrators and politicians within two new administrations in the municipality Karlstad, both which have been created by merging several smaller administrations, but also thorough analysis of several official document such as protocols from the municipal council meetings, Tja?nsterskrivelser and internal PMs.   The result of the analysis indicates that both institutional structures and the forming instrumental structures affect each other and  that their ability to affect each other depends on the dominance over the organization each structure has.  In my specific research case we can see that the institutional structure of the city-technical and housing administration has affected the outcome but the institutional structure of the cultural and tourism administration hasn?t.  While the structural change of the city-technical and housing administration hasn?t effected the institutional structure but the structural change of the cultural and tourism administration has affected the institutional structure of this specific administration..

BakgrundMöten har funnits i alla tider och är inget nytt fenomen. Dock har det skett en utveckling för mötesindustrin och innebörden av ett möte kan sägas ha förändrats. Mötesindustrin fann vi intressant att studera då möten förekommer inom alla typer av branscher och på olika nivåer.Syfte och forskningsfrågaUppsatsen syftar till att klaragöra marknadsutvecklingen för mötesindustrin samt att belysa hur aktörerna förhåller sig till denna utveckling samt behandlar även en kommande utveckling. Den forskningsfråga som ligger till grund för uppsatsen är:-          På vilka sätt influerar marknadsutvecklingen aktörerna inom mötesindustrin? MetodEn kvalitativ forskningsansats har använts då vi ämnar analysera och tolka respondenternas svar.

The aim of this study is to, by developing ideal types, describe why studententrepreneurs participate in self organised business network. The investigation is based on answers from 41 participants in the business network ?Företagare på Lnu?, as well astwo semi-focused groups, which where analysed by using Webers (1978) ideal types.The investigation shows that there are several reasons for student entrepreneurs to participate in self organised business network. For instance some people participate to gather knowledge from other student entrepreneurs for their own future, since they have an idea of soon starting their own business. Others participate just for the fun of knowing what?s going on at the university..

The tourism industry in EU is one of the biggest sectors and employs about20 million people. A key factor of the industry is information, much oftourist information is today on the Internet. On Internet there is twoways information can flow, the information can either be pushed to aconsumer or the consumer of the Information can pull it from a source.In a feasibility study for the report the participants expressed thatthey thought the tourist information on the Internet was unpersonal anddidnt fill their informationneeds. The purpose of the report was to findout how push and pull of touristinformation can be balanced on Internet.The empirical data was collected with a feasibility study, a survey anda case. The survey was conducted at IT-University and School of Business,Economics and Law at Göteborg.

Non-compulsory schools in Sweden should make use of the knowledge and experience that is available in society according to the aims and objectives of the Curriculum for the Non-Compulsory School System - Lpf 94. There are however only a few studies which have focused on the contacts between non-compulsory schools and society as represented by the business world in Sweden.The purpose of this study is to examine in what ways and to what extent non-compulsory schools are following the Curriculum by using the knowledge and experience of the business world. The perspectives have been: Which contacts in the business world and which working practices from the business world are implemented in teaching in non-compulsory schools? In what way do these contacts and working practices affect the teaching and learning of business administration? The purpose of this study is also to examine if the teachers in non-compulsory schools use business information and different kinds of business knowledge and experiences in order to keep themselves up-to-date regarding the business world. The perspectives have been: Are the teachers using up-to-date business information or business experience? Are the teachers applying a multicultural perspective in teaching business studies? In what way does this kind of information or first-hand experience affect the teaching and learning of business administration?The method used in this study was to interview seven teachers from two non-compulsory schools in Stockholm.

The aim of this study is to investigate how it is possible that tourists who are not actively seeking child prostitutes still account for the majority of child sex tourists. The study includes tourists, locals, people working in the sex industry and staff from Swedish embassy and ECPAT international in Bangkok. The study was conducted with a qualitative approach and an ethnographic method, using field observations and interviews to collect the empirical data. The data has then been categorized in to different themes and analyzed using previous research on the subject. Hirschis theory of social bonds was then used to further interpret the results.The results of this study show that the tourists in Thailand, who are not seeking out child prostitutes, will most likely come in contact with them anyway.

Metod: Denna uppsats undersöker aktierådens grunder och dess argumentation. För att analysera våra data har vi använt oss av en argumentationsanalys. Syfte: Syftet med denna uppsats är att förstå hur rådgivarna motiverar sina råd. Slutsats: Slutsatsen i uppsatsen är att aktieråden i regel bygger på ?Gissningar? och ?Känslor?. Vi kan inte utesluta att aktiemarknaden är effektiv eller ineffektiv, det kan vara början till en ny uppsats i framtiden..

We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with thepurpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing.This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies? communication and marketing on the Internet.

Nature?s Best is a quality-label for Swedish Eco-tourism. It is one of very few active ecotourism labels and the only one that claims quality as its main focus. The objective of this thesis is to evaluate the certification scheme Nature?s Best with regards to the values the certification creates for the companies that certify their products.

Tourism has been an expanding market since the first travel agency started in the middle of the 18?Th century, and today it is a global industry, with intensified competition and high demands from the customers. Product development is therefore one of the most important aspects for successful companies, and scientists also agree that the first stages in product development are the most critical. This essay is focusing on those stages, regarding product development on travel agencies, and the research question is as follows: How are new tourism destinations developed and what is the difference in working process between small and big travel agencies? The empirical research consists of qualitative semi-structured interviews with two big and two small travel agencies.

This examination paper is the account for the author?s work while arranging and registrating the business archives and business records of the Herman Bergman?s Foundry in Stockholm, Sweden. It is part of the one year Masters program in Archival Science at the University of Uppsala. The records are from the beginning of the 1900s to the 1970s. Most of the business archives are from he 1940s to the 1950s.