The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign.To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport.Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign.

The aim of this thesis is to investigate indexing consistency in LIBRIS, a Swedish national union catalogue, where searches can be carried out among almost five million titles. To calculate consistency, indexing terms of translations and indexing terms of documents in their original language have been compared. I have used a total of 100 such pairs in the study. There is a lot of different methods that can be used when consistency is calculated, in this study Hoopers and Rollings methods have been used since they are two of the most commonly methods used and also have the advantage of being fairly simple to use and understand. In the thesis, differences in consistency between indexing terms consisting of names and general indexing terms and differences in consistency between controlled indexing terms and uncontrolled indexing terms are also compared.

Holmen Skog AB is an important supplier of conifer pulpwood to the Iggesund Paperboard mill. After logging and transport to the landing by a forwarder, the wood is loaded on trucks for further transport, often by using separate loaders. During this handling process considerable amounts of stone material is sometimes mixed into the pulpwood and this causes problems for the industry. The aim of this study is to identify which part of the chain from forest to pulpmill, that contributes the most to this contamination. Sizes and total volumes of the contaminating stones were also investigated.

The main purpose of the present study was to collect Swedishnorm data for the comprehension scale of the Reynell DevelopmentalLanguage Scales (RDLS III) for the ages of 4:6-4:11. According to theBritish manual the degree of difficulty increases gradually and therefore theorder of the sections was examined to see whether this was the case inSwedish. The study also examined the relationship between the test resultsand shared book reading. A total of 88 children and their caregiversparticipated in the study. The participants were recruited from preschools inGöteborg and Mölndal.

This paper discusses the advantages and disadvantages of using different benchmarking models to measure and compare the efficiency of Swedish gas distributors. It also discusses to which extent the results of a benchmarking study should influence the revenue-cap which will be implemented in the gas distribution sector in Sweden from year 2011. The discussion is based on arguments from both theory and practical applications of benchmarking. The results suggest that benchmarking Swedish gas distributors against distributors in another country using a parametric model is most favorable, but the reliability will be increased if non-parametric models are used also. Partial and total productivity measures could be used to confirm results of other benchmarking analyses.

The purpose of this study is to see how adolescent students in high school formulate their thoughts of death and if a belief in transcendent existence affects their thoughts. The study was done on two separate schools, one municipal school and one private religious school, in minor cities in Sweden. The method used was qualitative inquiries and the amount of participants was four from each school, eight in total. The result of the study showed that six out of eight participants had a belief of a transcendent existence, three from the municipal school and three from the religious private school. The result also showed that the participants from the municipal school that had a belief in an transcendent existence also had a belief in a form of ?afterlife?, this was however not reflected on the students in the religious private school where result showed that one out of four had a belief in a form of ?afterlife? and three view death as the final stage of existence..

Denna studie observerade 30 inspelade polisintervjuer och undersökte om informationsmängden och informationstypen som brottsoffer och misstänkta lämnade under en polisintervju påverkades av intervjustilen. Underliggande variabler som konstituerar humanitet respektive dominans, respekt respektive ångest undersöktes. Oberoende t-test visade att brottsoffer i jämförelse med misstänkta dels lämnade signifikant mer total mängd information, dels signifikant mer mängd information av typerna när, hur, tid och varför. En tvåvägs Anova visade en signifikant huvudeffekt för mängden genererad information vid en undersökning av två av de underliggande variabler som konstituerar respekt: Den hörde berättar spontant & flödigt om händelsen, tillmötesgående & samarbetsvillig; Den hörde uttrycker sorg med eventuell gråt men berättar/svarar flödigt på frågor. En hög förekomst av respektive variabel genererade mer information jämfört med en låg förekomst..

Man?s impact on the environment is something that increasingly becomes topical in today?s society. Because of this, several companies have started to take interest in the effects they?re responsible for, not least considering their image. Emissions of carbon dioxide generated from goods traffic are accountable for a large part of the total emissions of greenhouse gases in the world.

This thesis is made by Carl Persson and Alejandro Saavedra for Gryaab. Gryaab is Gothenburg?s water processing plant and produces about 60 GWh biogas annually with a flow around 1150 Nm3/h. Gryaab wants to research their possibilities to become independent with electrical energy and the possibilities to enrich, upgrade biogas. The use of methane rich gases like biogas and natural gas is today low in Sweden compared to major parts of the world.

Socialt stöd bidrar till mindre risk för yrkesrelaterad utbrändhet. Var tredje lärare uppvisar inom sina första arbetsår symptom på utbrändhet. Syftet med föreliggande studie var att undersöka samband mellan socialt stöd och utbrändhet hos grundskolelärare. Totalt deltog 71 respondenter i Stockholm via enkäter. Socialt stöd mättes via Berlin Social Support Scale och utbrändhet mättes med Shirom Melamed Burnout Measure.

Syfte: Den geografiska aspekten hos fondsparare har inte studerats tidigare och det är därför väldigt intressant att göra en studie inom detta område. Studien görs i samarbete med en av Sveriges storbanker. Huvudsyftet med studien är att undersöka om risktagandet hos svenska fondsparande, i en av Sveriges storbanker, skiljer sig åt mellan olika län och kommuner. Jag undersöker även frågor som:·           Vilket av könen tar störst risk? ·           Tar yngre eller äldre störst risk?·           Tar äldre kvinnor större risk än äldre män?·           Beror portföljvärdet på hur stor risk placeraren tar?·           Påverkar andelsvärde av portföljens risktagande?·           Fondsparare som har sin hemvist i en storstad (Stockholm, Göteborg och Malmö) tar dessa större risker än män/kvinnor som bor utanför storstäderna?·           Skiljer sig risktagandet mellan åren 2001- 2007? Metod: Den empiriska metoden multipel linjär regression, så kallad Ordinary Least Square används i studien.

The aim of this paper is to study intra household allocation of capital income by using data on Swedish observations. The 1991 tax reform was to change the taxation on capital income from a progressive to a flat tax system. Before the tax reform there were incentives to allocate capital income to the spouses with the lowest income of labor in order to reduce the total tax burden. The data describes the year of 1989 and 1993, those we choose to examine. Using Swedish data from LINDA database we estimate a quotient by ordinary least squares (OLS) regression.

Who is the most typical woman in ELLE Sweden (2013)? In this study we investigated the typical woman represented in the Swedish fashion magazine ELLE (2013) for women. Does a typical woman exist in the magazine at all and if so ? in what words and roles is she described in? How is this woman perceived in relation to the male gender? Based on the theory of constructionism; that the gender (i.e. What is female versus male) is constructed in the society and that media has an affect on our physical and psychological well being as well as our behavior and thoughts, the investigation of the female gender representation in women magazines, was of great importance to us.

The following essay investigates emission rights accounting. Presently there are several methods through which emission rights can be accounted for by companies. The rights can for instance be valued at fair value or nominal value and as marketable securities or intangible assets; due to a lack of consensus or clear standards companies use these or other accounting methods to value their rights. This essay investigates whether there is a relationship between the company?s choice of accounting method, the key ratio number of owned emission rights/total assets, the accounting firm used and the yearly result as a sign of earnings management.Through a quantitative study based on questioners and numbers from the annual reports three hypothesis are tested.

By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards Generation Y to include on what social media platform Generation Y is most susceptible for content marketing.The purpose of this study is to help companies whose target market is Generation Y to aim their content marketing through the right distribution channels, to save time and money. To meet this objective and to answer the main question of this study, empirical data was collected through a web based, quantitative survey which was completed by a total of 301 respondents, all of them belonging to Generation Y. The collected quantitative data was contrasted with existing theory and was analysed.The study concluded that Facebook is the social media channel where Generation Y feel most susceptible for content marketing, followed by YouTube. .