In light of the resent surge in globalization, and the heightened competition that follows as a result of this, there has been an increase in the importance that is placed into understanding buyer behaviour. This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in product development, such as creating greater value and a stronger sense of involvement.Röhnisch is therefore trying to show a genuine interest in supplying the costumers needs as they adapt and evolve. In order to accomplish this strive towards gaining a deeper understanding into the thoughts and attitudes that precedes the buying behaviour they conduct regular surveys. To complement this, the purpose of this paper will be to determine the actual preferences and buying behaviour of the market segment that Röhnisch has chosen for themselves, and while doing so, keeping an emphasis on loyalty.

Master?s Thesis in Media and CommunicationTitle: See me, buy me ? A study of how women and men are exposed in commercial advertisements for beauty productsAuthor: Annelie EliassonUniversity: University of HalmstadCourse: Media and CommunicationTerm: Spring 2013Supervisor: Ebba SundinExaminer: Ingegerd RydinPurpose: This studys purpose is to examine how women and men are exposed in commercial advertisements for beauty products. To examine this purpose two main questions have been formulated:What differences and similarities are there in the representation of women and men in the commercial advertisements?Are there any differences in the representation regarding the target audience in the commercial advertisements?Method: Quantitative content analysisMaterial: 443 commercial advertisements for beauty products in the Swedish lifestyle magazines Plaza Kvinna and Café Magazine from 2008 to 2012Main results: The result of the study shows that women and men, presented in the commercial advertisements for beauty products, were very much alike in most aspects. For example there were only insignificant differences regarding how much of the person?s body that was included in the advertisement, the body position and the activeness of passiveness of the person in question.

The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids.

The aim of this essay is to investigate how a demarcation is made between employees? right to religious freedom next to employers? interest in running their enterprise in an efficient way. Case law shows that the Arrowsmith-principle forum internum and forum externum could be used when a demarcation has to be made. Furthermore, case law shows that that the employee?when accepting a contract of employment?have accepted certain restrictions of his or her religious freedom.

The low bearing capacity of roads during the spring thaw and periods in the autumn leads every year to increases costs for Holmen Skog. To reduce costs and increase accessibility Holmen Skog decided to install and test a CTI-system. Central tire inflation (CTI) is a system that makes it possible to monitor and vary a vehicle?s tire inflation pressures from the cabin, while the vehicle is in motion. When tire pressures are reduced, the area of the contact surface between the tire and the road increases, thus reducing the ground pressure. The purpose of this study was to evaluate the CTI-equipped vehicle and analyze if the CTI technology is economical defensible during the thaw 2005.

AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s perception of who the users of the brand are.

The preschool constitutes a big part of many children's everyday existence. Its contents are therefore of great importance and the environment deserves a well thoughtout design. In this study, surveys in field and literature have resulted in conclusions around how plants can be used in children's play environments, in order to contribute to the experiencerelated values. The aim is to present conclusions to lean on when drawing up designproposals for new playgrounds, especially where the natural conditions are not so favorable. The first question that is responded to is how plants can be used in order to enrich the children's play environments.

The Master Thesis work this report is based upon has been conducted in cooperation with Svea Teknik AB. Svea Teknik is a consultant firm which is developing parts of a tunnel boring machine on behalf of Atlas Copco. The machine is being developed to mechanically excavate hard rock by fixating itself in the tunnel and then press a large rotating cutter-wheel equipped with disc-cutters against the tunnel wall. The disc-cutters are the tools that are in direct contact with the hard rock and are therefore exposed to extensive wear and needs to be replaced on a regular basis.The purpose of this Master Thesis has been to develop a service equipment that will enable time effective and safe changes of disc-cutters. The disc-cutters have a diameter of 17 inches and weigh about 130 kg.

Denna uppsats unders?ker begreppet h?llbar naturturism i kontexten utav Sveriges k?ndaste vandringsled, Kungsleden. Genom en f?ltstudie utmed den norra signaturleden syftar studien att unders?ka allemansr?tten, den milj?m?ssiga- och den sociala h?llbarheten i omr?det. Utmaningarna med att balansera naturv?rd med turismutveckling studeras utifr?n milj?p?verkan och intressekonflikter.

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

AimTo validate the STOPP-8-questionnaire (S8Q), containing items from the SIH-questionnaire, against the criterion method accelerometry to estimate its capacity to assess 8 year old Swedish children?s physical activity (PA). Can it assess children?s physical activity? Can it differentiate the active children from the sedentary? If the answer is yes, how well can it do so? MethodData was collected during fall and winter the school year of 2008 - 2009 via the project STOPP-8. Out of 676 children at 12 schools in Stockholm area, 155 (boys n=72, girls n=83) provided complete questionnaire data and wore an accelerometer (Actiwatch 4) during 7 consecutive days which provided data for mean and median activity, time spent sedentary, in moderate to vigorous PA and vigorous PA.

Millesgården is a museum on the island of Lidingö outside Stockholm. It contains the buildings which were the home and studios of the artist Carl Milles and his artist wife Olga. It also contains the grounds that originated as the garden of their home. Carl Milles later developed the garden into a sculpture park where a great part of the sculptors works are on display. In this report only the sculpture park is treated.

The main drivers of luxury consumption is to obtain prestige and status, therefore the possibility of visible consumption of products is a key dimension of the product. Typical examples of luxury goods include cars, handbags and watches. These are consumed in the public arena where the possibility to show off the product and the brand is the greatest. When examining luxury products and what drives men and women to pay premium prices for a brand and for a logo, a fascinating finding is that there are products that fundamentally lacks these attributes, but which are considered to be classic luxury products. An example of this is perfume.

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

The Swedish Transport Administration manage nearly 4,000 railway bridges in different condition and age around the country. These bridges is in constant need of maintenance and requires continuous inspections. This thesis is designed as a damage investigation on a single-track railway bridge south of Solvarbo in Säter municipality. The railway bridge is in operation and serves over 10,000 trains a year, everything from speed trains to freight trains. The bridge is built as a beam bridge, simply supported over a road.