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18863 Uppsatser om Tobak Varumärke CSR viral Philip Morris social identity theory - Sida 66 av 1258
Inre och yttre landskap : Tre platser i norra Europa frÄn jÀrnÄldern och dessa platsers senare betydelse
This study sets out to investigate the social significance and political use of three historical places, from the theoretical starting points of landscape, objects, society and rituals. The Teutoburger Forest in North Germany has had an international effect, being a german national icon during the reformation and through two world wars, Old Uppsala is a place of great importance for the creation and reproduction of Swedish national identity during several hundred years, and Eketorp ring fort on Ăland in Sweden is of more regional importance. All these places have been used for social and political reasons through history. History can be used in a constructive or a destructive way. This study stresses the importance of a critical scientific tradition..
Motivation till viktminskning
Eftersom övervikt och fetma Àr ett stort problem i dagens samhÀlle Àr det viktigt att forska i hur en framgÄngsrik och hÄllbar viktnedgÄng frammanas. Denna studie syftar till att utforska mÀnniskors motivation till viktminskning. Undersökningen har en deduktiv ansats dÀr Self Determination Theory valts som utgÄngspunkt. Sex personer som aktivt deltar, eller har deltagit, i ett viktminskningsprogram intervjuades i syfte att undersöka motivationsfaktorer till viktminskning samt huruvida de grundlÀggande psykologiska behoven autonomi, kompetens och social tillhörighet tillfredsstÀlls. Intervjuerna analyserades genom en innehÄllsanalys dÀr koderna var teoristyrda.
"De Àr förbannat mÄnga, vÀldigt, vÀldigt mÄnga. VÀldigt, vÀldigt förtvivlade och vÀldigt, vÀldigt arga" (Sagt av en socialsekreterare dÄ hon beskrev de anhörigas situation): En studie kring anhöriga till alkoholmissbrukare
In Sweden between 800.000 and 900.000 people have some kind of alcohol related addiction. Each and everyone are expected to have three relatives who in some way are involved in the abuserÂŽs way of life. The consequences of living close to someone with an abuse of alcohol is described as a chaotic life with extreme emotional stress, fear and anger.The aim with our essay has been to look into how social workers are describing their work, from the relativesÂŽ point of view. We also wanted to understand how the relativesÂŽ situation can be. We reached our aim through interviews with social workers and by literature studies.The primary conclusion of the essay is that the dominating theory is that addiction is an illness.
Hur pÄverkar en konkurrensutsÀttning och ett varumÀrkesskifte statliga företags varumÀrkeshantering?
It is important for all companies to be seen on a competitive market.
It?s all about positioning yourself so that you?re seen and that you?re
are attractive for both customers and employees. A crucial factor to
achieve this are how the brand are handle directly by the company it
self and by the market. Establishing a brand on the market is not easy
and it takes time to establish what the company stands for. To be able
to succeed with this you need to have a strategy and a strong belief on
the brand.
En tapetsaga - en tapetkollektion med metoden som berÀttande verktyg
En Tapetsaga Àr ett projekt som vill lyfta fram omsorg om och konstnÀrlig nÀrvaro i mönsterprodukter. Projektet har resulterat i en tapetkollektion innehÄllande fyra mönster i flera fÀrgstÀllningar vardera. MÄlet har varit att ta fram en tapetkollektion dÀr mönstret, fÀrgen och trycktekniken samspelar, och dÀr alla av dessa komponenter spelar en lika viktig roll. Tapeten skall visa pÄ noggrann avvÀgning och balans nÀr det gÀller harmoni i rapporteringar, fÀrgsÀttning och komposition i mönstret. Det skall finnas en konstnÀrlig nÀrvaro i sÄvÀl helhet som detaljer.
Mellan lag och rÀtt : en rÀttsvetenskaplig studie av kommunala riktlinjer avseende ekonomiskt bistÄnd i Stockholms lÀn
The purpose of this essay was to examine municipal guidelines regarding the administration of the social assistance, collected from 18 municipalities in the Stockholm-area to achieve a greater understanding on how they were constructed in respect to the legislation and how the language mediated their contents. The legal aspects of the social assistance was studied through a jurisprudential method in which the legislative history, texts of laws and case laws were examined. The empirical aspect of this essay was studied through a hermeneutical method and analyzed through theories of social constructionism and legal pluralism. The results from the jurisprudential study were also used to understand how the municipal guidelines were constructed in relation to the law. The results of this essay corresponded well with previous studies in this field where considerable divergences in the approval of social assistance have been established.
Lokalt klimatarbete pÄ lokal nivÄ : FrÄn mÄl till praktisk handling i "VÀnerskÀrgÄrden med Kinnekulle"
The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.
Svenska riksdagsvalet 2006; tvÄ arbetarpartier!? : -Hur de nya moderaterna och socialdemokraterna gestaltades som arbetarpartier i riksdagsvalet 2006 av pressen.
In the Swedish general election of 2006, the citizens were faced with the fact that there were two parties that called themselves a ?workersÂŽ party?. It was not just the Social-Democratic Party, which we usually identify as a traditional workersÂŽ party, it was also the Moderate Coalition Party, which we usually identify as a traditional conservative party, which during this suffrage also called them self the ?new moderates?. The central and the main election pledge for the new moderates took its standpoint in the idea that everybody should have a job.
Föreningsengagemang och politiskt deltagande ? en tvetydig historia : En studie av Högsby och VÀxjö kommunfullmÀktige
AbstractThe political parties in Sweden are losing members. This is seen as a problem because the political parties are the base and the recruiting ground for members to decision-making bodies. Social movements are seen as a place where people with a modest background could express their opinions and also learn the political process. These movements have also lost members during the last decades and this could seriously affect the representation of lower social groups among the decision-makers. This essay emanates from Robert D.
Vad Àr problemet? - om konstruktionen av Àldre invandrare som problem inom vÄrd och omsorg.
The purpose of this essay was to see how the construction of elderly immigrants as a problem in healthcare and elderly care has been described in the relevant literature. In the course of doing so I tried to answer the following questions; What is said to be the expected problems or difficulties in work with eldely immigrants? How are the expected members of the problemgroup defined and identified? Whos perspective dominates the description of the problem, the users or the investigators? These questions were hard to answer and I had to conclude that the problem was not clearly defined; there was only an assumption of a problem. This, however, has not been a hindrance in the category of elderly immigrants being claimed to be a group with problems that need research and further investigation. The dominating perspective is that of the investigators as they are the ones who define and identify who is a part of the problemgroup..
?Vi ger mÀnniskor kraft och kunskap? : en kvalitativ studie om socionomers socialt förebyggande arbete med barnfamiljer pÄ familjecentralen
Family centres are established to serve families with children and the personnel usually consists of units of social-workers, preschool staff, paediatric nurses and midwives. The purpose of the study was to examine the social-workers preventive work with families at the family centre. To fulfil the purpose, a qualitative interview with five social-workers was conducted. The theoretical framework referred to attachment and empowerment theory. The results of the study showed that the main part of the work consists of giving advice and support to parents.
Morgondagens marknadsföring
Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..
Illusionen av det perfekta jaget : En hermeneutisk studie om nÀtdejting
AbstractThe purpose of the present study was to clarify and describe what image men and women present and communicate in their profiles on an online dating site. Further has been investigated if traditional gender roles and stereotypes are as pronounced on this online platform or if it offers a space to go beyond traditional formations. The theoretical framework of this study consisted of a social psychological idea and understanding of identity as well as a gender theoretical perspective. The methodological points of departure were hermeneutic and the data consisted of ten male and ten female member profiles on match.com. The results of the study was divided into three themes, the emphasis on positive qualities, the attractive body and project manager to one?s own life.
Ungdomssatsningen : ett projekt för arbetslösa ungdomar
The purpose of this essay was to in a specific project for unemployed youths between 18 and 24 years, from an ecological point of view, examine how the youths experienced their unemployment and also to compare the purpose and structure of the project with the participants' experience.Important questions in my essay were how the unemployment affected the youths' identity and social circumstances, if the participants found the project meaningful, and experienced that they could influence how the project was formed, if the purpose of the project was in accordance with the youths' experience and how the ecological perspective could be used to understand the situation of the youths.To answer these questions one interview was made with one of the employees and five interviews were made with participant youths.The results of the essay was that the youths' experience of the project were very much individual. All of the participants found something in the project meaningful and most of them thought that it was possible to influence the project in some way. Something that both the youths and the employee pointed out as important was the employees and their supporting role..
Svarta toner : Federico Garcia Lorcas Duendebegrepp och dess spÄr hos Göran Tunström
The aim of this study is to examine the language, used in parts of The day care report of 1968 (?1968 Ärs Barnstugeutredning?). The day care report of 1968 was a public investigation appointed by the cabinet intended to prepare new policies on the part of the Swedish state.  I focus on the change, which can be assumed to have occurred, when replacing the names ?day care? (?dagis/daghem?) and ?kindergarten? (?lekskola?) with the name ?preschool? (?förskola?).