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18863 Uppsatser om Tobak Varumärke CSR viral Philip Morris social identity theory - Sida 63 av 1258

Etiska fonder - en oetisk historia?

Under de senaste Ären har det blivit allt mer populÀrt att investera pengar i sÄ kallade etiska fonder. Det Àr fonder som inte investerar i vissa branscher inom exempelvis tobak, alkohol och vapen. Begreppet etik Àr dock svÄrdefinierat och har olika betydelser för olika personer. Det Àr dÀrför upp till varje enskilt fondbolag att utifrÄn sitt eget perspektiv investera i de företag som inte anses vara oetiska av just dem.Studien Àmnar analysera de etiska fonderna pÄ den svenska marknaden och deras placeringsriktningar, för att sedan diskutera om det Àr möjligt att standardisera begreppet etik inom fondmarknaden. Syftet Àr ocksÄ att diskutera huruvida det Àr möjligt investera i en etisk fond med gott samvete.Undersökningarna som gjorts Àr av det kvalitativa slaget, och insamlandet av data har skett via litteratur, Internet, intervjuer samt tidningsartiklar.

Helgar mÄlet alltid medlen? En etisk analys av de ekonomiska sanktionerna mot Sydafrika och Haiti och dess humanitÀra konsekvenser.

In this bachelor thesis my main purpose is to examine the ethical legitimacy of economic sanctions, by assessing the humanitarian consequences this type of actions create. I will do this by a closer examination of the two historic cases of South Africa and Haiti. The humanitarian consequences will then be measured against my chosen theories, to help answer my main questions. The theories I have been working with is the broader interpretation of the just-war theory; the just-sanctions theory, and two major metaethical theories.The result I found after the finished examination of the chosen cases, are that economic sanctions and morality doesn?t necessarily match.

Tala Àr silver, tiga Àr guld En studie om förhandlingsprocessen mellan offentliga och privata parter i Danmarks första Public-Private Partnership

The purpose of this thesis is to describe and to increase the understanding of the negotiation process between the public- and the private sector in a Public-Private Partnership (PPP). I have chosen to explore the first ?real? PPP project in Denmark, the construction of Vildbjerg compulsory school in the municipality of TrehĂžje.This case study is based upon a qualitative method consisting of interviews with the leading negotiators from both sectors. Two different theoretical perspectives are used to construct the basis of the analysis - The Theory of Public-Private Partnership and Negotiation theory - and serve as a concept instrument.The result of the analysis indicates that the negotiators from the different sectors have problems to get out of their traditional roles as purchaser and contractor ? in PPP they should act like partners.

Integration och socialt arbete i Danmark : en problematisering av integrationsbegreppet och dess diskurser i ett postkolonialt perspektiv

The aim of this M.A.-thesis in social work is to problematize the assimilatoric concept of integration and its discourses in a postcolonial perspective in relation to social work in Denmark.As a support theory I use symbolic interactionism. By using these theories I show how the concept of integration and its discourses, when its aim is assimilatoric, can be understood and problematized with concepts as binary oppositions and hegemony.It is shown that the construction of the discoursive other is a useful term as an instrument of interpretation of power in general. The relevance to social work in relation to the social workers double powered positions, professional and cultural power to define 'the other', in social work with ethnic minorities is shown in relation to the post colonial perspective with support of symbolic interactionism. The white western world hegemony and the social workers power positions in relation to the clients fits to the theoretic frame chosen in the thesis.A second aim in this thesis is to point to new ways for social work and to the necessity to reflect over a globalized world characterized by international migration, ethnic relations and diversity..

Ofrivilliga graviditeter - tjejens respektive killens ansvar: en studie av synen pÄ ofrivilliga graviditeter bland personal pÄ ungdomsmottagningen.

The aim of this study was to investigate and gain a deeper understanding of how the staff at the youth clinic approaches, and might influence, participation and responsibility as regards the girl and boy respectively in the process that follows when an unplanned pregnancy has been verified. Qualitative interviews were carried out with staff at five youth clinics in SkÄne. All staff did routinely work with girls and boys that were involved in an unplanned pregnancy. The theoretical starting point of the study was a gender perspective involving feministic gender theory and masculinity theory. The main questions were: How does the staff at the youth clinic view the responsibility distribution between the girl and the boy involved in an unplanned pregnancy, and how does the staff explain this distribution? Are there any guidelines to how the boy and girl should be approached, and in this way ensuring that they both feel involved in the unplanned pregnancy and its consequences? How does the youth clinic staff view and discuss a gender perspective in relation to their work? The result of the study showed that at four of the clinics a difference was evident in the staffsŽ views as regards participation and responsibility in the unplanned pregnancy of the boy and girl respectively.

Man blir pÄverkad av sitt kön vare sig man vill eller inte : En kvalitativ studie om skillnader i mÀn och kvinnors musikpreferenser

Music has always been an important form of communication and it can be found in many different contexts including aesthetical, cultural and emotional forms. In the globalized society of today music can be distributed fast through radio, TV, CD: s and the Internet. For many people consumption of music is an important part of the daily life and it can contribute to shape an individual?s attitudes and personality.The main purpose of this study is to find out whether there are any differences between men and women?s musical preferences. I will apply an explorative approach using qualitative interviews to describe what causes the differences.

En karneval gÄr inte att stoppa! : En designpedagogisk undersökning om barn och normer

A carnival can not be stopped! A design pedagogical study of children and norms In Basel, the only Protestant carnival in Europe takes place. The carnival is called Fasnacht. For three days, there is a wild and uninhibited play with tradition, crossing borders and social criticism.The aim of this thesis is to expand the understanding of the concept of the carnival, and how to use it for an educational purpose. Three children from Basel have been involved in an workshop where they designed and talked about norms and power structures through the carnivalesque principle. The study is based on the questions: How can you use the carnival as a starting point for designing and talking about norms and power structures together with children? And; How can the design process support such a project? To spot this, I made arrangements for a design educational project.

?Den stojande hopen? : Diskurser om ungdomar i tvÄ bibliotekstidskrifter 2005?2010

The aim of this thesis is to examine discourses about the user category young people in two well-established Swedish library journals between the years 2005 and 2010.The empirical material consists of 65 texts derived from the library journals Biblioteksbladet and Bibliotek i samhÀlle. By using discourse theory and methodology I discover several different ways in which young people are categorized in the library context. As a complementary theory I have analyzed the material from an intersectional perspective. The result shows that young people most of the times are defined by adults. Several characteristics such as creativity, interest in modern technology, messiness and need for support are repeated in the descriptions of the young, suggesting that there is clear idea of how young people are.

"Frukostklubben": en studie av en gruppverksamhet för barn med skilda förÀldrar i Vellinge kommun

We chose to study the groups for divorced children in Vellinge municipal because there was no evaluation made of these kinds of groups with the involved methods.Vellinge municipal has had groups for children to divorced parents since 2000. During this period of time the total numbers of children in these groups have expanded. As of now, there are two groups.Our goal with this study was to see which way the CAP, Children Are People, manual has been implemented in the every-day work in the group. Several studies have been made about CAP but not in the context of groups for divorced children. We have also examined results in other municipals that have implemented groups for divorced children into their social services.We have interviewed ten children and four social workers.

Att skapa en psykolog : en studie om psykologers upplevelse av det praktiska tjÀnstgöringsÄret med grundad teori som forskningsstrategi

Studien syftade till att undersöka hur psykologer upplever skapandet av sin profession under den praktiska tjÀnstgöringsperioden. Vi anvÀnde oss av grundad teori som kvalitativ metod för datainsamling och databearbetning. Vi intervjuade 14 psykologer och fann ett antal centrala teman som var Äterkommande i intervjuberÀttelserna. Dessa handlade om hur sociala interaktioner med omgivningen pÄverkade den egna processen i att bli psykolog. Datamaterialet genererade en teori som visar hur psykologen under PTP-Äret Àr en del i ett möte och interaktion med organisation, erfarenheter, utveckling och den egna individen.

Pratbubblan: den röda trÄden : En studie av Karlstads StadsnÀts visuella kommunikation

The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.

Att v?lja den vinnande sponsringen - f?r b?de f?retag och samh?lle. Hur sponsorer v?ljer elitklubbar att sponsra samt hur de m?ter effekterna

Sponsring har blivit en av de vanligaste marknadsf?ringsmetoderna och forts?tter att v?xa i popularitet. Sponsring inneb?r att ett f?retag k?per r?tten att associera sig med en r?ttighet, till exempel en idrottsklubb. Anledningen till dess popularitet kan ha att g?ra med dess varum?rkesbyggande egenskaper.

TvÄ- och flersprÄkighet pÄ förskolan : En kvalitativ studie om förskollÀrarnas förhÄllningssÀtt, betydelse av deras sprÄkliga bakgrund och deras praktiska insatser kring sprÄkutveckling hos tvÄ-och flersprÄkiga barn

Bilingualism and multilingualism have always existed in Sweden. Preschool teachers must provide a stimulating pedagogical environment adapted to bilingual children.The purpose of this examination is to study the perspective of the preschool teachers and their knowledge regarding bilingual and multilingual children. Their knowledge will be examined related to their language experiences. I hope to find similarities and dissimilarities in the preschool teachers? opinions concerning teaching and learning what they actually do when they are teaching.My study is based on qualitative method, based on interviews and repeated observations.

Det litterÀra spÀdbarnet ? en undersökning av folkbibliotekens program för de allra yngsta barnen

The objective for this Master?s thesis is to study literary programs for infants at six Swedish public libraries, their relevance and importance for infants and how the infant?s perspective in the program design and implementation is taken into consideration. The questions I pose are: In which way do the programs take the infants need for development and their literary prerequisites into consideration? Which functions can the programs have for infants? I have used a qualitative method, based on deep interviews with six library staff, working with literary programs. A model was developed based upon Daniel Stern?s theories of the interpersonal world of the infant together with Joseph Appleyard?s reading development theory.

Stöd till förÀldrar och barn med kognitiva svÄrigheter : En studie av arbetet i tvÄ kommuner

Teknikutvecklingen har möjliggjort stor spridning av budskap och med kommunikation över Internet skapas nya möjligheter för interaktion mellan företag och konsumenter. FramvÀxten av smartphones har ocksÄ gjort att mÄnga idag alltid har tillgÄng till bÄde kamera,internetuppkoppling och bildskÀrm. Detta Àr ocksÄ de förutsÀttningar som gjort Instagram till ett av de största och snabbast vÀxande sociala medierna. PÄ Instagram kan företag dela bilder med innehÄll som de vill förknippas med och dra nytta av den virala spridning som kan uppstÄ.Möjligheten till spridning kan Àven utgöra en risk dÄ företagen Àr rÀdda för negativ publicitet.Denna uppsats har dÀrför som huvudsyfte att undersöka vad företag har att tillföra i vÀrde respektive riskerar i sitt varumÀrkesbyggande genom att vara aktiva pÄ Instagram.Teoribildningen som anvÀnds för att analysera och utvÀrdera varumÀrkens nÀrvaro pÄ Instagram Àr kopplade till Brand Equity, Word-of-mouth, Integrerad och Viral marknadsföring. Metoden som anvÀnts i studien Àr en innehÄllsanalys av det material som publiceras pÄ Instagram av bÄde företag och privata anvÀndare.

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