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18829 Uppsatser om Tobak Varumärke CSR viral Philip Morris social identity theory - Sida 63 av 1256
Tala är silver, tiga är guld En studie om förhandlingsprocessen mellan offentliga och privata parter i Danmarks första Public-Private Partnership
The purpose of this thesis is to describe and to increase the understanding of the negotiation process between the public- and the private sector in a Public-Private Partnership (PPP). I have chosen to explore the first ?real? PPP project in Denmark, the construction of Vildbjerg compulsory school in the municipality of Trehøje.This case study is based upon a qualitative method consisting of interviews with the leading negotiators from both sectors. Two different theoretical perspectives are used to construct the basis of the analysis - The Theory of Public-Private Partnership and Negotiation theory - and serve as a concept instrument.The result of the analysis indicates that the negotiators from the different sectors have problems to get out of their traditional roles as purchaser and contractor ? in PPP they should act like partners.
att synas på internet - ett praktiskt företagsperspektiv
Today Internet is clogged up and packed with homepages and information from both private persons and commercial companies. This has led to a decreased availability for a company to be noticed. The most common tool for consumers to use while searching for products online is via search engines. But because of the nature of these, not all companies can have good placements. Our research question was, "How do small online-companies attract consumers to their website"? The purpose of this thesis is to identify how a company works through online-communications and how to attract consumers to their home page.
Integration och socialt arbete i Danmark : en problematisering av integrationsbegreppet och dess diskurser i ett postkolonialt perspektiv
The aim of this M.A.-thesis in social work is to problematize the assimilatoric concept of integration and its discourses in a postcolonial perspective in relation to social work in Denmark.As a support theory I use symbolic interactionism. By using these theories I show how the concept of integration and its discourses, when its aim is assimilatoric, can be understood and problematized with concepts as binary oppositions and hegemony.It is shown that the construction of the discoursive other is a useful term as an instrument of interpretation of power in general. The relevance to social work in relation to the social workers double powered positions, professional and cultural power to define 'the other', in social work with ethnic minorities is shown in relation to the post colonial perspective with support of symbolic interactionism. The white western world hegemony and the social workers power positions in relation to the clients fits to the theoretic frame chosen in the thesis.A second aim in this thesis is to point to new ways for social work and to the necessity to reflect over a globalized world characterized by international migration, ethnic relations and diversity..
Etiska fonder - en oetisk historia?
Under de senaste åren har det blivit allt mer populärt att investera pengar i så kallade etiska fonder. Det är fonder som inte investerar i vissa branscher inom exempelvis tobak, alkohol och vapen. Begreppet etik är dock svårdefinierat och har olika betydelser för olika personer. Det är därför upp till varje enskilt fondbolag att utifrån sitt eget perspektiv investera i de företag som inte anses vara oetiska av just dem.Studien ämnar analysera de etiska fonderna på den svenska marknaden och deras placeringsriktningar, för att sedan diskutera om det är möjligt att standardisera begreppet etik inom fondmarknaden. Syftet är också att diskutera huruvida det är möjligt investera i en etisk fond med gott samvete.Undersökningarna som gjorts är av det kvalitativa slaget, och insamlandet av data har skett via litteratur, Internet, intervjuer samt tidningsartiklar.
?r omfattande varum?rkesr?ttigheter nyckeln till innovation? En utredning av risker vid individanpassning av kl?der p? den europeiska marknaden
This thesis examines the legal boundaries of third-party use of trademarks in the European customized clothing market. The purpose is to determine under what circumstances third parties may legally modify and sell trademarked apparel without infringing on trademark rights. The study employs a legal dogmatic method, analyzing EU trademark law, case law, and legal doctrine to clarify the scope of exclusive rights and their limitations. By analyzing key EU case law, the study further illustrates how the legal framework has been interpreted and applied in cases concerning third-party trademark use.
Given the increasing demand for customized fashion and the rise of new business models in the clothing industry, this topic holds significant legal and economic relevance.
Additionally, Schumpeter?s theory of creative destruction provides a theoretical perspective on how trademark restrictions impact innovation and market competition.
Ofrivilliga graviditeter - tjejens respektive killens ansvar: en studie av synen på ofrivilliga graviditeter bland personal på ungdomsmottagningen.
The aim of this study was to investigate and gain a deeper understanding of how the staff at the youth clinic approaches, and might influence, participation and responsibility as regards the girl and boy respectively in the process that follows when an unplanned pregnancy has been verified. Qualitative interviews were carried out with staff at five youth clinics in Skåne. All staff did routinely work with girls and boys that were involved in an unplanned pregnancy. The theoretical starting point of the study was a gender perspective involving feministic gender theory and masculinity theory. The main questions were: How does the staff at the youth clinic view the responsibility distribution between the girl and the boy involved in an unplanned pregnancy, and how does the staff explain this distribution? Are there any guidelines to how the boy and girl should be approached, and in this way ensuring that they both feel involved in the unplanned pregnancy and its consequences? How does the youth clinic staff view and discuss a gender perspective in relation to their work? The result of the study showed that at four of the clinics a difference was evident in the staffs´ views as regards participation and responsibility in the unplanned pregnancy of the boy and girl respectively.
Man blir påverkad av sitt kön vare sig man vill eller inte : En kvalitativ studie om skillnader i män och kvinnors musikpreferenser
Music has always been an important form of communication and it can be found in many different contexts including aesthetical, cultural and emotional forms. In the globalized society of today music can be distributed fast through radio, TV, CD: s and the Internet. For many people consumption of music is an important part of the daily life and it can contribute to shape an individual?s attitudes and personality.The main purpose of this study is to find out whether there are any differences between men and women?s musical preferences. I will apply an explorative approach using qualitative interviews to describe what causes the differences.
En karneval går inte att stoppa! : En designpedagogisk undersökning om barn och normer
A carnival can not be stopped! A design pedagogical study of children and norms In Basel, the only Protestant carnival in Europe takes place. The carnival is called Fasnacht. For three days, there is a wild and uninhibited play with tradition, crossing borders and social criticism.The aim of this thesis is to expand the understanding of the concept of the carnival, and how to use it for an educational purpose. Three children from Basel have been involved in an workshop where they designed and talked about norms and power structures through the carnivalesque principle. The study is based on the questions: How can you use the carnival as a starting point for designing and talking about norms and power structures together with children? And; How can the design process support such a project? To spot this, I made arrangements for a design educational project.
?Den stojande hopen? : Diskurser om ungdomar i två bibliotekstidskrifter 2005?2010
The aim of this thesis is to examine discourses about the user category young people in two well-established Swedish library journals between the years 2005 and 2010.The empirical material consists of 65 texts derived from the library journals Biblioteksbladet and Bibliotek i samhälle. By using discourse theory and methodology I discover several different ways in which young people are categorized in the library context. As a complementary theory I have analyzed the material from an intersectional perspective. The result shows that young people most of the times are defined by adults. Several characteristics such as creativity, interest in modern technology, messiness and need for support are repeated in the descriptions of the young, suggesting that there is clear idea of how young people are.
"Frukostklubben": en studie av en gruppverksamhet för barn med skilda föräldrar i Vellinge kommun
We chose to study the groups for divorced children in Vellinge municipal because there was no evaluation made of these kinds of groups with the involved methods.Vellinge municipal has had groups for children to divorced parents since 2000. During this period of time the total numbers of children in these groups have expanded. As of now, there are two groups.Our goal with this study was to see which way the CAP, Children Are People, manual has been implemented in the every-day work in the group. Several studies have been made about CAP but not in the context of groups for divorced children. We have also examined results in other municipals that have implemented groups for divorced children into their social services.We have interviewed ten children and four social workers.
Att skapa en psykolog : en studie om psykologers upplevelse av det praktiska tjänstgöringsåret med grundad teori som forskningsstrategi
Studien syftade till att undersöka hur psykologer upplever skapandet av sin profession under den praktiska tjänstgöringsperioden. Vi använde oss av grundad teori som kvalitativ metod för datainsamling och databearbetning. Vi intervjuade 14 psykologer och fann ett antal centrala teman som var återkommande i intervjuberättelserna. Dessa handlade om hur sociala interaktioner med omgivningen påverkade den egna processen i att bli psykolog. Datamaterialet genererade en teori som visar hur psykologen under PTP-året är en del i ett möte och interaktion med organisation, erfarenheter, utveckling och den egna individen.
Pratbubblan: den röda tråden : En studie av Karlstads Stadsnäts visuella kommunikation
The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.
Två- och flerspråkighet på förskolan : En kvalitativ studie om förskollärarnas förhållningssätt, betydelse av deras språkliga bakgrund och deras praktiska insatser kring språkutveckling hos två-och flerspråkiga barn
Bilingualism and multilingualism have always existed in Sweden. Preschool teachers must provide a stimulating pedagogical environment adapted to bilingual children.The purpose of this examination is to study the perspective of the preschool teachers and their knowledge regarding bilingual and multilingual children. Their knowledge will be examined related to their language experiences. I hope to find similarities and dissimilarities in the preschool teachers? opinions concerning teaching and learning what they actually do when they are teaching.My study is based on qualitative method, based on interviews and repeated observations.
Det litterära spädbarnet ? en undersökning av folkbibliotekens program för de allra yngsta barnen
The objective for this Master?s thesis is to study literary programs for infants at six Swedish public libraries, their relevance and importance for infants and how the infant?s perspective in the program design and implementation is taken into consideration. The questions I pose are: In which way do the programs take the infants need for development and their literary prerequisites into consideration? Which functions can the programs have for infants? I have used a qualitative method, based on deep interviews with six library staff, working with literary programs. A model was developed based upon Daniel Stern?s theories of the interpersonal world of the infant together with Joseph Appleyard?s reading development theory.
Porträttering av förorten Tensta
The purpose of this study was to investigate hove some suburban areas image is shown to the public in the media coverage of suburban areas, and this is why I in this paper want to look more closely at the image of Tensta in the news media and how people in Tensta perceive themselves. News media has a very important role in the creation of human worldview. It influences our own identity and affects what a person believes is the difference in us and them. In the post-colonial theory, identity creation is a central role in philosophy, us and them. Based on the above purpose, I formulated an overall main question that this essay should answer.