
Sökresultat:
18773 Uppsatser om Tobak Varumärke CSR viral Philip Morris social identity theory - Sida 5 av 1252
Att röka eller inte röka : vad får gymnasieelever att sluta bruka tobak?
Bakgrund: I Sverige finns det idagnästa en miljon som röker dagligen och en halv miljon som snusar. I gymnasiet röker8 procent av pojkarna och 13 procent av flickorna dagligen. Av degymnasieelever som snusar är det cirka 25 procent pojkar och cirka 10 procentflickor. Rökningen beskrivs som en social företeelse bland ungdomarna och dempåverkas att bruka tobak från vänner och familj. Syfte:Syftet med uppsatsen var att beskriva gymnasieelevers uppfattningar om vad somskulle kunna bidra till att de slutar att använda tobak.
Queer = Avvikande eller Queer = Inkluderande? : En queerteoretisk studie på några 9:ors syn på sin sex- och samlevnadsundervisning med fokus på genus och sexuell identitet
This paper describes what some 9th grade students think of their sex education in school, especially when it comes to gender, sexual identity, norms and deviation. I have been using group interviews in two different schools, two groups per school. The result of the students' answers have been analysed on the basis of queer theory focusing on gender and sexual identity. The result of the study shows that the students consider their sexual education to be lacking, especially when it comes to gender, sexual identity, norms and deviation. Another conclusion of the analysis is that a sex education grounded in queer theory would be more inclusive..
"Att hjälpa är att lära" : En kvalitativ studie om betydelsen av socialt stöd för ensamkommande flyktingungdomar
Every year a great amount of unaccompanied children flee their homelands without their parents or guardians. This means a journey filled with danger and difficulties. The difficulties don?t only exist during the road ahead but also when the children arrive to the new country. Even if Sweden?s work in receiving refugees is one of the best in the world, it still exist problems.
?Varför ska vi heta som vårt hus?? En studie av marknadsföring av bibliotekarien
The aim of this Master?s thesis is to investigate different ways of illustrating the information literacy of librarians and with a pragmatic view survey what has been written about marketing the librarians. The thesis is based on a marketing theory introduced by Philip Kotler. He believes that marketing is a social process and that everything can be marketed. I have reviewed three marketing strategies and their significance in marketing the information literacy of librarians.
Identitetsskapande på Instagram : En observationsstudie om visuell självpresentation från ett genusperspektiv
  The use of social media has increased in recent years and has become a part of everyday life.  Through  the  use  of  social  media  grows  new  opportunities  for  constructing  ones identity, this enables individuals to selective self-presentation.  The social media trend has gone from largely consisting of a linguistic communication  to become directed towards a more visual form of communication,  this encourages individuals to be more visual in their self-presentation.  This study aims to create an understanding  of how individuals  present their  identity  through  visual  self-presentation,  more  precisely  via Instagram.  Previous research  has  shown  differences  between  men's  and  women's  use  of social  media.
"Men Du är ju svensk!" - en kvalitativ studie av adopterades möte med det svenska samhället ur ett identitetsperspektiv
AbstractThe aim of this essay is to bring understanding to one of the problems theinternationally adopted in Sweden might face, the identity dilemma. In order to do so, a theory of identity construction, Constructionism, is used. This theory says that the construction of identities is a constantly continuing process, influenced, not only by our own perception of ourselves, but also by how we are viewed and treated by otherpeople.Given this theoretic starting point, an examination of the adoptees? everydayencounters in the Swedish society is made, using an autobiography, a biography, a collection of interviews, and newspaper articles. The result shows that the internationally adopted, although they are Swedish both by mind and by law, experience that they have been, and sometimes still are, confronted with strong attitudes such as racism, prejudice and stereotypes.Furthermore, those who experience the identity dilemma often refer to how they are perceived by ?the others?, or to what the encounters with ? the real? Swedes have been like.
Viral Marketing - Pay It Forward?
Vårt uppsats undersöker hur en betalning kopplad till viral marknadsföring skulle påverka ungdomars attityd gentemot en sådan kampanj. Vi har utgått ifrån en kvalitativ metod iform av fokusgrupper och semistrukturerade intervjuer. Den största fokusen ligger på fokusgrupperna..
Lokal identitet på arbetsmarknaden
This thesis deals with local identity and the workplace. We have taken part of stories dealing with local identity and the workplace, by using a qualitative method. We interviewed eleven men working at the same company. The group contained of men from urban areas as well as rural areas. The data from our interviews have been applied to theories of local identity and social theories by sociologists such as Durkheim, Simmel and Tönnies.
Identitetens gränser- en uppsats om invandrares identitetsskapande i en svensk mångkulturalistisk kontext
This essay discusses immigrants? prospects of constructing an identity in a multicultural society like Sweden. The discussion is primarily theoretical but offers a few empirical examples to demonstrate its relevance. Furthermore, the ontological standpoint of this essay draws on an understanding of the world and our knowledge as constructed which implies that identities are also constructed. The process of identity making is further understood as a relational process in which others recognition is central to the individuals own understanding of his or hers identity.
Styr uppfattningen om dig själv : En studie i hur chefredaktörer för modemagasin arbetar med sina personliga varumäkesidentiteter
The theory chapter is based on a model about brand identity, ?Brand Identity Prism? (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand identity in the personal brand and thereby create an understanding of the identity function.
En profession med mission Barnbibliotekariens yrkesidentitet
TitleThe profession of Children's Librarians. Identity and vocation.AbstractThe aim of this Master's thesis is to investigate the professional identity of Children's Librarians in order to contribute to a deeper understanding to the professions of librarians. This places the thesis in the field of Library and Information Science that studies the profession. The definition we use to understand profession suggests that all librarians take an active part in negotiating their professional role and library enterprise.Our empirical material consists of interviews with eight Children's Librarians. Using a qualitative method was the best way to gain an understanding for the participant's own experiences of their professional identity.
Dekonversion och självuppfattning : En religionspsykologisk studie av dekonvertiters berättelser
This study focuses on aspects of cult experiences, given by deconverted formermembers of closed religious movements. Their testimonies were published inbooks or interviews. The aims of the study were to understand the interactionbetween the religious group and its members, living in high tension towardsmainstream society and their testimonies of altered self-esteem during attraction,membership, deconversion and defection. The purpose was to understand how aperson´s self-esteem is affected by inner mechanisms of closed religiousmovements and how these experiences affects a persons identity. Another aspectwas whether there might be differences in altered self-esteem, between those whoenlisted as adults, and those who were born into the closed religious contexts.Social Identity Theory, Sigmund Freud´s and Carl Rogers models of personal egowere used as models of interpretations.
Konstruktionen av Sverige och en svensk identitet : Diskursanalys av två läromedel i svenska som andraspråk
This essay is written in order to expose the construction of collective identity in textbooks for Swedish as a second language. To help visualize the process that shapes and categorize sub-jects based on a relational identity formation I assume mostly from Ernesto Laclau and Chan-tal Mouffe's discourse analysis theory frame. The paper called it as discourse theory. There are two textbooks in Swedish as a second language to be studied. Based on the textual materi-al found in the textbooks I perform a discourse analysis involving mainly focus on relational identity construction.
Barns och ungas livsfrågor och ämnet livskunskap : Existentiella teman på BRIS diskussionsforum
Normal children acquire the necessary social habits without being consciously aware of this, they learn instinctively. (Author?s translation from Swedish to English)Â (Asperger & Frith, 1998, s. 21)Â This essay is about people who do not learn to socialize, the social habits, instinctively but through conscious learning. We have interviewed three adults with the diagnosis of Asperger syndrome with the aim to let them tell us about what it means to have a neuropsychiatric disability.
No man is an island : Omvälvande livssituationer
This anthology covers subjects such as beeing involuntary sterile, adoption, coping with desease, death and anxiety. All chapters are based on observations and interviews analyzed with Grounded Theory. Our aim with the anthology is to tell the subjective story of individuals focusing on aspects such as crisis, conditions of living and identity. We chose to work from these aspects as we find the processes that creates and re-creates the identity and self-image in induviduals interesting. We also focus an society?s means for helping persons in crisis..