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18829 Uppsatser om Tobak Varumärke CSR viral Philip Morris social identity theory - Sida 13 av 1256

NÀr en förÀlder dör : En studie av tre fiktiva tonÄringars identitetsutveckling och coping vid förlust av en förÀlder

The purpose of this study is to examine how the identity of teenagers is affected by the loss of a parent as well as what coping strategies support identity development. The reactions the teenagers exhibit, in such circumstances, will also be examined. To accomplish this,  a theory package was created, comprising theories in developmental psychology, identity work, coping and theory of grief reactions of children and teenagers. This package provided a broad perspective, which facilitated the analysis. Furthermore, it made it easier to address the purpose and the issue of the analysis.

Unga vuxna inför samhÀllets dubbla budskap : Studenters uppfattningar om hÀlsa, övervikt, dieter, skönhetsideal i relation tillidentitet och sjÀlvkÀnsla.

The purpose of this study is to compare students (both male and female), from the Linnaeus University in Kalmar, about their perceptions with a particular focus on identity and self-esteem. In regards to the current societal problem concerning obesity and beauty ideals, this paper aimed to study the student?s opinions concerning health and diets in order to fully answer the purpose of the study. The theory used in this paper is in particular regards to identity and self-esteem. In order to answer the study questions, a qualitative approach was conducted in the form of various focus groups.

"It's a very thick closet!" : En kvalitativ studie om asylsökande hbt-personers erfarenheter av att uttrycka sin sexuella identitet eller könsidentitet

The purpose of this study was to highlight LGBT asylum-seekers experiences of expressing their sexual identity or gender identity in the country of origin and in the asylum process in Sweden. By interviewing people who got permanent residence in Sweden because of gender or sexual orientation in UtlÀnningslagen (2005:716) we have been able to explore their own experiences from expressing themselves. This study analyse these experiences from a social psychological perspective, from this analysis we aimed to obtain a deeper understanding of how the experiences from the country of origin affects on the experiences in the asylum process. This study shows that LGBT asylum-seekers often is facing negative reactions from the environment in the country of origin, these reactions can limit their possibilities to express their sexual identity or gender identity in the asylum process in Sweden. The negative reactions they experience in the country of origin have contributed to that many LGBT people internalize feelings of fear to express themselves, feelings that often stays when they come to Sweden to seek asylum.

Lost in place : on place theory and landscape architecture

Place is on the one hand a commonsense everyday word with diversely connotative meanings, and on the other a contested concept with different interpretations across a broad range of academic disciplines and discourses. This thesis researches theories of place and their implications for the theory and design practice of landscape architecture. Responding to problems of insufficient theoretical grounding and inconsistent use of the concept of place within the discipline presently, it argues the need for a theory of place better articulated in relation to landscape architecture. It seeks to contribute to such theory formation by drawing on ideas from related disciplines ? tracing diverse understandings of place beyond the commonsense meanings of the word and into the deeper reaches of place theory as tools to explain physical, social and spiritual aspects of the environment, and human relationships with it.

Tobaksvanor och kunskaper om tobak och dess effekter i munhÄlan : En enkÀtstudie bland sjuksköterske-, tandhygienist- och folkhÀlsopedagogstudenter vid Högskolan Kristianstad

Bruket av tobak har idag blivit en viktig folkhÀlsofrÄga eftersom rökning och snusning har negativa effekter pÄ sÄvÀl allmÀnhÀlsa som munhÀlsa. Trots det röker nÀstan var fjÀrde svensk kvinna och var femte svensk man. Syftet med den hÀr studien var att kartlÀgga tobaksvanorna bland förstaÄrsstudenterna pÄ sjuksköterske-, tandhygienist- och folkhÀlsopedagogiska programmet samt att undersöka vilka kunskaper studenterna pÄ respektive program har om tobak och dess effekter i munhÄlan. Studien genomfördes som en enkÀtundersökning dÀr 121 enkÀter delades ut till studenterna pÄ de tre programmen. Resultatet visade att 7% av studenterna var dagligrökare och 17% var feströkare.

Kan Olikheter ena? En studie om sociala rörelsers potential att skapa dialog

In the process of globalization, identity has become one of the central factors.An understanding of the difference that makes up our society has made thequestion of weather is it possible to envision a society where difference is thecommon ground, one that has been up for contest. To answer this we need to seeif this kind of democracy is possible at all. For this I?m turning to the socialmovments who while they are working close to the reality also can give us somereal answers. Therefore I have looked at how social movements adress identity,difference and conflict and concluded that three things are crucial in organizing ongrounds of difference.

Den stolte bilbyggaren : En studie om lönearbetets betydelse för delaktighet och identitet

The purpose of this study is to find, understand and discuss the experiences of former employees at SAAB, and present how this can be understood according to my core theoretical concepts, which are participation and identity. The questions asked in the study are based on how the labor is described, characterized and what comes forth as valuable, which is compared to absence of labor work.First, labor is described in an historical and social context, and at the same time related to the core theoretical concept. Second, the methodology chapter is presented, which mainly consists of 11 observations and 10 interviews. Third, the chapter regarding former theory leads to an analysis model, which is used on the empirical material of the study.The result shows that labor work at SAAB primarily is described as important for socializing, security and the possibility to be independent. The tasks at SAAB are described as backbreaking and monotonous, while the lack of labor work influences the physical and mental wellbeing.

Old Spice : En smittsam framgÄngssaga

Old Spice marknadsföringskampanj som lanserades under 2010 nÄdde snabbt stora framgÄngar och spreds som en löpeld över internet. Reklamfilmerna med ?the Old Spice man? sÄgs under kort tid miljontals gÄnger och en viral marknadsföringskampanj var född. Genom en fallstudie av denna kampanj analyseras fem olika faktorer; produkt, promotion, innehÄll & utformning, spridning & interaktion. Detta för att granska deras inverkan pÄ kampanjens framgÄng.Studien har skett genom en analys av sekundÀrdata, i form av Old Spice? reklamfilmer samt ett stort antal nyhetsartiklar och intervjuer som behandlade kampanjen.

Breaking up is hard to do: Identity Work in the HR Department

The purpose of this paper is to explore overarching themes regarding identity and the HR department. Our aim is to address some of the more recent developments in HR identity issues, such as dis-identification and how it relates to the changes that have occurred of late within the HR department..

Konstruktionen av en "invandrare" - I mötet mellan tillskrivandet och behovet av en kollektiv identitet

The way society categorize different people into groups is problematic in the sense that the categorization can seem stigmatizing and have social consequences for those being categorized. Immigrants are one of those problematic categories.The following essay studies this categorization of ?immigrants? based on a governmental investigation of structural discrimination that took place in 2002-2008. The aim is to study the use of the category ?immigrant? and the consequences that follows such a categorization.

SocialSurf: ett verktyg för social navigering i webblÀsaren

Today, we can see that social navigation is embedded in different kinds of websites, but there is still little support for social navigation in the web browser. Our main concern has been how we construct a tool that fills this hole in the web browser. By letting the theory, the prototype and the focus group serve as input/output to each other we could create a better overview of how the different pieces were intertwined. This has been a crucial mental model for us to obtain since it has helped us to understand how we could realize the theory through our prototype and thereby come to the conclusion of what aspects of the theory that we should put forward to further development. After constructing the prototype we thought that it would support social navigation, but realized after analyzing the discussion of the focus group that we are not there yet.

Utanförskapets villkor & Politikens möjligheter - Diskursteoretiska perspektiv pÄ utanförskapets artikulering i 2007 Ärs vÄrproposition

This thesis studies how the Swedish government articulates social exclusion within the spring budget of 2007. Through a discourse theoretical approach, inspired by Ernest Laclau and Chantal Mouffe, the empirical findings are reconstructed through the nodal point of labour and two chains of equivalence, based upon the duality between employment and unemployment. By viewing social exclusion as a phenomenon concerning discourse, identity and politics, this duality forms the basis of a deconstructive and hegemonic analysis.I argue that the term social exclusion is a powerful and flexible political concept in that it obscures ideological assumptions and objectives as well as draws attention away from alternative social concepts. Throughout the thesis social exclusion is stressed as a social category constituting the relation between individual and society. Hence I argue that it is of vital importance that the values underlying its usage are made explicit and that social exclusion as a floating signifier is made an object of academic analysis..

La Russie douze points - En studie i Ukrainas identitetspolitik

After the fall of the Iron Curtain the European Union was challenged partly by an institutionalized organization of the union, as well as by a socio-psychology awareness concerning the meaning of the European Union. The increase in European integration has generated a political collaboration where national understandings in identities are constantly being exposed for reconstruction. This results in a collective European identity where states are united in diversity.National identities are created when boundaries are set up in a relation to other states. In these identity constructions there are thoughts and questions raised such as who we are and who we are not. Ukraine and the European Union has, during a long time, had diversified preconceptions concerning who has been the others.

Viral marknadsföring som rekryteringsverktyg

Undersökningen bygger pÄ en fallstudie som genomförts pÄ företaget AstraZeneca. De Àr ettlÀkemedelsföretag vars produkter finns till försÀljning i över 100 lÀnder. Deras tre speciellaforskningsenheter i Sverige, Clinical Pharmacology Unit (CPU), behöver hela tiden flerfrivilliga som kan agera försökspersoner för forskning och utveckling av nya lÀkemedel.Syftet i denna studie Àr att beskriva hur företag kan anvÀnda viral marknadsföring iwebbaserade sociala nÀtverk för att nÄ sin mÄlgrupp. Vi genomförde intervjuer med försökspersonerför att fÄ en bild av hur de idag fÄr information om AstraZeneca CPU, och för att fÄveta hur de blev försökspersoner. DÀrefter konstruerade vi en webbenkÀt och frÄgorna gav osssvar pÄ respondenternas internetvanor och hur de tillÀmpar informationsspridning pÄ internet.MÄnga mÀnniskor runt om i vÀrlden Àr idag medlemmar i ett webbaserat socialt nÀtverk.

Geopolitisk dynamik : Ett teoriutvecklande ansprÄk

In the social sciences, geopolitical theory is used in order to analyze states actions and commitments when it comes to foreign policy. This thesis develops a new understanding of geopolitical theory. Firstly, the development and application of geopolitical theory, from its foundations in the early twentieth century to contemporary geopolitical studies is discussed. Secondly a revised understanding of the variables integrated in the concept and how it can be operationalized as an analytical tool is presented and tested empirically.The critical assessment of the research field of geopolitical theory tells us that six different geopolitical perspectives have been considered the most influential (room, strategy, power projection, identity, affiliation and governance) when it comes to analyzing state action. This model is applied as an analytical tool and thus tested on a single case.

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