Romanies have long lived outside the fabric of society and have long been exposed to discrimination in Sweden as well as the rest of Europe. The purpose of this study is to elucidate the experiences of young Finnish romanies in their everyday lives as well as their perceptions of living as a minority group in Stockholm today. Previous scientific researchers have often concentrated their studies on the romanies as a group, so we, the authors have chosen to concentrate our research on the individual?s own experiences. We, the authors have chosen to use a qualitative approach, to give us the opportunity through using open ended interview techniques to comprehend and interpret the individuals own accounts.

This thesis examines the extent to which segmentation and categorization in the context of direct marketing is an efficient way for a company to enhance its marketing effectiveness. The thesis is built on social identity and categorization theory, and tested by using statistical analysis. The conclusion is that segmentation and categorization is indeed an effective way of conducting marketing campaigns..

The purpose of this essay is to show how ESN, IKEA and the Ministry for Foreign Affairs (UD) mediated swedishness. This will be done by illustrate and analyse the methods the research fields use to create and spread pictures and message about Sweden, Swedes and Swedish cultures. The essay use the method of represented informants and show three field where the meeting between people and cultures is conspicuously. Hopefully, this essay can be seen as a contribution to the research of identity (identity research). I have chosen to focus on three fields of research, which do not belong to the classic field of research to show how swedishness is mediated..

Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.

The present work has been implemented as a literature study aimed to investigate the prevalence, possibly causes and consequences of an eating disorder. In today's modern society individuals are living with a constant reminder from the media about how a person should look and act to blend into the social norms and expectations of the modern society. This literature review has been analysed on the basis of concepts such as identity, gender identity and gender. In addition previous research has been analysed in terms of themes, history, possible causes/risk factors, media, body image and control, depression, shame and guilt as well as culture. The above themes were analysed on the basis of behaviouristic theory and role theory.

Uppsatsen har som syfte att beskriva relationen mellan den svenska militära underrättelsetjänsten och beslutsfattare på politisk nivå. Utgående från Samuel Huntingtons och Morris Janowitz teorier om civil-militära relationer studerar jag 1974 och 1996 års underrättelseutredningar för att genom en jämförelse av dessa försöka beskriva relationen utifrån teorins etablerade begrepp imperatives och control, i denna studie översatta till fordringar och kontroll.Studien genomförs som en kvalitativ innehållsanalys och dokumentstudie. Analysen av hur utredningarna beskriver den svenska militära underrättelsetjänsten tjänar som underlag för att beskriva relationen mellan beslutsfattare och underrättelsetjänst och hur denna utvecklats.Slutsatserna visar att det sedan mitten av 1970-talet råder en uttalad och tämligen oförändrad syn på att det är de funktionella fordringarna som styr den militära underrättelsetjänsten. Med en förändrad säkerhetspolitisk situation har den militära underrättelsetjänsten fått en viktigare roll och ökat inflytande i den politiska processen samtidigt som den politiska sidans syn på behov av kontroll och insyn i underrättelsetjänsten har ökat. Underrättelsetjänstens autonomi visavi beslutsfattarna kan sägas ha minskat..

The purpose of this study was to investigate the problems of building a new region in the Southeast part of Sweden. The idea of a big south Swedish region is brand new; no former studies in this area have been done before. The main analytical focus of this study is legitimacy, identity and democratic credentials. The study has been carried out by interviews with several leaders in organizations working with the collaborations of the smaller regions in to the big region. The method of this study has been a single-case study and dialogue interviews.

Today in Sweden the concept of the greyzone students that stands between the nine-year compulsory school and special school for mentally retarded children is recognised in different studies and reports. It is not obvious for this group of students to decide which category best can comply with their needs. Should they go in nine-year compulsory school or special school for mentally retarded children? In the last years there have been alarming rapports about how the share of students in special school increases. A study shows that the greyzone students are a group that distinctly is on the increase in the special school.

The aim of this paper is to describe the position of the Swedish welfare state within the shaping of a Swedish national identity. This is done through the study of Mångkulturåret 2006, and its rhetorical context. The point of departure is that history is formed continuously in current speech and a text analytical method has been used. Mångkulturåret was issued by the Department of Culture as an extended perspective of Cultural politics. The rhetoric used in the official document Agenda för Mångkultur is analyzed through a comparison with earlier official documents on the field of multiculturalism and integration.

Syfte: Syftet med denna uppsats är att undersöka och utreda hur tjänsteföretag inom charterbranschen arbetar för att stärka sitt varumärke, samt att utreda hur och vilka associationer som skapas kring varumärket.Metod: Försöka implementera en modell för att få en klarare bild över hur charter företag arbertar för att stärka sina varumärken, författarna använder sig olika litteratur käller samt emperiska studier.Resultat: Resultaten visar hur viktigt det för företag att hitta nya metoder för att stärka sitt varumärke, samt betydelsen för tjänsteföretag av att hitta sin egen plats i en konkurrenskraftig marknad.Avgränsning: Genom att begränsa vår undersökning valde vi att koncentrera oss på endast två charterföretag, detta för att skapa en bättre och djupare inblick på vår frågeställning. De två charterföretagen som vi har valt att undersöka och utgå ifrån är; Apollo och Ving. Anledningen till detta är att de är marknadsledande och har lyckats skapa ett starkt varumärke.Nyckelord: Varumärkeskapital, kärnvärde av tjänst, postionering, märkesidentitet, marknadskommunikation, intern märkeslojlitet, associationer..

My essay explores the public view on smoking in Sweden over the last few decades. I've studied how changes in social structures through media, laws, studies and education has brought about a change in the opinions about smoking. I found that even though there have always been different opinions on smoking it seems to have become less accepted in the Swedish society, particularly in the past twenty years. I discuss the different reason as to why (and how) the view on smoking might have changed the last decades amongst the Swedish people. To be able to do this I have done interviews on which I have applied narrative analysis..

The gaming market is growing and the number of people, men and women, who play computer games, is also increasing every day. In addition, computer games are also interactive media which leads to the fact that product placement in computer games attracts and is used more frequently by marketers. It is therefore important for marketers and game developers to understand how product placement in computer games affects players' attention and attitude towards the brand or product that is product placed. We therefore examine how product placement in computer games affects players' recall of and attitude towards the brand. The aim is to help companies and game developers to see the effect of product placement in computer games on players and thus product place more efficiently.

This thesis is intended to respond to the extent to which South African textbooks on the subject of history is linked to the governmental policy documents and whether they are producing and reproducing national identity. The two textbooks are aimed at students in grade 10. Both books were produced in 2008 but published by different publishers.The essay is based on Norman Faircloughs critical discourse theory which has been supplemented by Michael Billings theory Banal Nationalism, which assumes that it is the national words that remind us daily of our homeland that is producing and reproducing national identity.  The survey shows that both textbooks are closely tied to the government policy document for the teaching of history. The textbooks refer to the policy, both explicitly and implicitly. The two textbooks reproduce a common national identity in South Africa based on the discussions taking place in society.

In 2022, Russia completed its full-scale invasion of Ukraine. The EU responded with powerful restrictive measures against Russia to demonstrate its unified support for Ukraine, indicating that the perception of Russia as an external threat to the EU, particularly in Central and Eastern Europe (CEE), has become increasingly evident following the invasion. Drawing on theory and previous research suggesting that external threats strengthen group identities, I argue that Russia is perceived as an external threat to EU identity in CEE after Russia's invasion of Ukraine. Stephan and Stephan's integrated threat theory considers an external threat as either realistic, posing a threat to the ingroup's existence, or symbolic, posing a threat to the ingroup's worldview. The purpose of this study is to examine the relationship between EU identity and the perception of Russia as a group threat to the EU among individuals in CEE based on the nature of the group threat: realistic and symbolic.

This study is about how a swedish brand within the food industry that experiences a crisis following a product failure. It focuses on three areas following the crisis and these are crisis management, recovery strategies and brand management. This study seeks to explain how these areas interact in relation to massive exposure to mass media and how they interact restore the brand's potential loss of reputation. This study was conducted as a case study with a deductive and qualitative approach. The data gathered to this study was mainly based on newspaper articles and complemented with semi-structured interviews with twelve local retailers of the brand..