The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

Title: Two sides of the same coin. A quantative content analysis of how Swedish daily press frames beggingAuthors: Mirjam Hultin, Linda Moström & Caroline WidenheimSubject: Undergraduate research paper in journalism studiesLocation: Dept. of journalism, media and communication (JMG) University of GothenburgTerm: Spring 2014Supervisor: Britt Börjesson, JMG, University of GothenburgLanguage: SwedishNumber of pages: 45 (excluding appendix)Background: During the late twentieth century, there was a debate in the daily press concerning the increase of homeless and beggars in Stockholm. Voices arose wanting to make it illegal to beg, especially in the subways. Today, the issue is again up for debate now focusing on the increase of migrants from poor countries of the European Union.Purpose: The main purpose is to examine how the phenomena beggary is portrayed in the daily press.

Pellets produceras av sågspån som är en restprodukt från sågverk. Tillverkningen av pellets är en energiintensiv process. Mest energi används för att torka det fuktiga sågspånet från ca 50 till ca 11 % fukthalt. Torkningen är inledningsvis effektiv men vid torkning av sågspån under 20 % fukthalt minskar torkningens energieffektivitet. Efter att det torkade sågspånet malts i en kvarn konditioneras det med överhettad ånga innan det pressas till pellets.

The objective of this thesis was to develop a method for the planning of road upgrading at Holmen Skog, a Swedish forest company. A critical issue for creating such plans is to identify roads that are suitable to upgrade to a standard that can handle heavy traffic during spring thaw, since spring thaw is a bottle neck for transporting timber. The method was tested in a case study at a district. The work consisted of two parts. The first was to retrieve and prepare geographical data for the roads.

This study is commissioned by the Swedish University of Agricultural Science (SLU - Department of Forest Resource Management) in coorporation with Sveaskog and Vilhelmina Norra Sami reindeer herding community. The purpose of this study is to analyse movement patterns and habitat use of reindeers during two winter seasons (2005/2006 and 2006/2007) in areas affected by forestry activities such as clearcutting. This study examines the possibilities of analysing information from Reindeer husbandry plans and forest variable data from kNN and SMD, in relation to GPS collar points from reindeers by using Geographical Information System (GIS). Lack of knowledge and understanding between the reindeer industry and the timber industry has often led to heated debates. The possibilities of using this type of technique are very interesting and could increase knowledge concerning land-use issues to different resource users. The main results from analyses comparing SMD, kNN, data about clearcuts, and GPS collar points from reindeers indicates that clearcut areas, younger forest, coniferous forest on lichen-dominated areas and areas dominated by pine was preferred by reindeers during the winter period.

Syftet med detta examensarbete har varit tudelat, med både kvalitativ och kvantitativ innehållsanalys. Den första har syftat till att undersöka vilken ställning historieämnet har haft i läro- och kursplaner, från år 1962 till 2012. Analys skulle också ske över vilken historia elever möter genom läromedel i historieundervisningen, vilket har skett utifrån Staffan Selanders definition av pedagogisk text-traduktion. Den kvantitativa innehållsanalysen har berört vilka och antalet begrepp eleverna möter i epokskildringen av häxprocesserna. Resultatet har visat att historieämnet som en del av styrdokumenten ständigt har haft en hög status, trots att det i den samhälleliga kontexten har gått att utläsa motsatt scenario.

SCA has today almost 300 000 hectares of their forest land planted with lodgepole pine(Pinus contorta var. latifolia). Due to initial extensive planting in the 1970ies the area oflodgepole pine forests in the thinning age has grown rapidly from the end of the 1990ies.During the years 1996-2005 first commercial thinning of lodgepole pine at SCA took place.The goal of the hereby presented study was to investigate the growth and stability in thosefirstly-thinned lodgepole pine stands a few years after thinning. Furthermore, the objectivewas to investigate the relationship between stand stability and different stand parameters.Additionally, lodgepole pine stem quality was estimated.The study is mainly based on the data collected during an inventory project carried out atSCA in 2008. Altogether 91 lodgepole pine stands in northern Sweden were measured afterthe first thinning.

Sedan marknaden för lantbruksfastigheter avreglerades i början av 1990-talet så har priserna på skogsmark ökat kraftigt. Då priset på timmer och massaved inte ökat i samma takt råder år 2014 en situation där priset på en skogsfastighet är högre än dess avkastningsvärde. Detta gör frågor som rör skogsägarnas värdering inför köp av skogsmark högintressant. Tidigare studier inom samma område har haft som mål att fastställa vilka faktorer som har en inverkan på fastighetspriset. Bonitet och produktiv skogsareal är två grundläggande faktorer som beskriver fastighetens karaktär. Ändå har det ibland visat sig svårt att hitta ett statistiskt samband mellan dem och fastighetspriset.

Many sexual crime matters are in a difficult position when it comes to proof, where it's word against word between the parties. However, the legislation states that it's the offender's actions that are to be in focus for the judicial judgement, but often the focus is on the woman, whether she said no and how she acted in that particular situation (Sutorius & Kaldal, 2003).The purpose with this essay was to investigate the professionals' view of the raped woman and what image the professionals convey/construct of the legal proceedings she goes through. With professionals, we mean lawyers and other professionals that function as support or treatment contacts for raped women. The questions we considered to be relevant for our investigation were: What image of the raped woman do the professionals convey? What image of the crime rape do the professionals convey and what image do they convey/construct of the legal proceedings the woman goes through? How is the view of the raped woman constructed in society? We considered qualitative interviews mixed with earlier studies and theories to be the best investigative method for our purpose.

Den här uppsatsen är en studie om problematiken som den gamla analoga polisradions tystnad och det nya, digitala radiokommunikationssystemet Rakels införande innebär för massmedierna. Länge har det varit möjligt för gemene man att med enkel utrustning, lagligt, avlyssna bland annat polisens radiokommunikation. Det nya digitala systemet, som har fått namnet Rakel, gör det omöjligt för utomstående att ta del polisens radiokommunikation. Rikspolisstyrelsen har i sina riktlinjer för hur massmedierna skall behandlas i och med införandet av Rakel, betonat att webben är den bästa kanalen för att snabbt och enkelt sprida information om händelser.Uppsatsen belyser de förändringar som sker i massmediernas sätt att arbeta för att nå den information som tidigare gick att få via avlyssning av polisens radiokommunikation. En ny situation uppstår, där massmedierna får lita mer på den information som ges av polisen.Flera teorier, exempelvis kultivationsteorin, förklarar vilken stor påverkan massmedierna har på människors verklighetsuppfattning.

I dagens samhälle finns det en uppsjö av olika trenddieter som förespråkas i medier. En av de senaste årens mest uppmärksammade kosthållning är glykemisk index. I en värld där medier har stor makt att förmedla olika beskrivningar av verkligheten blir det därför intressant att undersöka vad medierna egentligen kommunicerar genom sin framställning av GI. Syftet med uppsatsen är att analysera hur GI framställs i svensk morgon- respektive kvällstidning och vilka föreställningar och normer om kost som denna föreställning kommunicerar. Studien består av en kvalitativ medietextanalys av redaktionella artiklar tagna ur kvällstidningen Aftonbladet och morgontidningen Dagens Nyheter mellan 1997-03-01 och 2006-12-31.

Syfte: Syftet med studien är att belysa hur 11 september-attackerna gestaltades i svensk och brittisk morgonpress en vecka efter händelserna. Tyngdpunkten i undersökningen ligger på jämförelsen mellan tidningarnas gestaltningar av händelserna.Frågeställningar: Hur gestaltas nyheten veckan efter katastrofen? Vilka likheter och skillnader finns mellan tidningarnas gestaltningar? Hur ser förhållandet mellan text respektive bilder/nyhetsgrafik ut i de båda tidningarna?Teori: Studiens teoretiska ramverk är gestaltningsteorin och främst Robert Entmans modeller. Gestaltningsteorin handlar om mediernas inflytande över hur människor upplever och uppfattar den verklighet vi lever i. Då studien är en jämförelse mellan svensk och brittisk dagspress kontextualiseras studien genom en skildring av situationen för dagspressen i respektive land.Metod: Uppsatsen har undersökt gestaltningar i medieinnehåll genom att använda kvantitativ innehållsanalys som metod för insamling av empiriskt material.

The purpose of this study is to investigate the managers? perspective on leadership in relation to the motivation of the employees by an example of a manning and recruitment agencies. This is implemented by framing of two questions; What kind of leadership can be identified by middle managers to motivate their employees? Which motivation factors are relevant to employees based on the perspective of the managers? To answer the question and identify leadership strategies and motivational factors and the relationship in between, we have conducted eight interviews with persons who hold a middle management position. Through a qualitative investigation we have been able to go into depth and had access to these managers reflections, thoughts and experiences.

AbstractIn the fall of 2003 a project was started in the Swedish building sector that is called BASTA (the building sectors’ termination of especially harmful substances). The project is operated by the building companies NCC, Skanska, PEAB and JM, the Swedish Building Industry and the Swedish Environmental Institute IVL. The purpose of the project is to create a common environmental assessment system for the entire building industry and with the help of this system phase out the use of especially harmful properties from building products.In a large sense BASTA works like this; On the BASTA web site there is a database, to which a supplier can register the company and the company’s products. Only those products with a substance content that fulfil the demands of the BASTA system, is to be registered. As it is the supplier himself that carries out the registration of the company and the company’s products to the system, the BASTA-organisation annually controls that the companies that are registered in the database, fulfils BASTA’s demands.Since NCC is one of the companies that operates BASTA, BASTA is probably going to be the environmental assessment system that is recommended for the company in the future.

The starting point of this study is that the news media in general strongly influence which topics determine the public agenda by their choice of what is considered newsworthy. The study is based on articles from two major Swedish daily newspapers, Svenska Dagbladet and Dagens Nyheter. The aim of our thesis is to establish how the environmental public debate as portrayed in the newspaper corresponds to the environmental discussion within the scientific (subject matter expert) field, that is taught by the academic institutions, or if the two materially differ. The environmental communication discourse at the academic institutions advocates ?episodic? formation as the driving force behind transformation of attitudes and behavioral preconceptions. This episodic formation is aimed at incentivizing change by creating intimacy to the incident by linking cause and consequence to the individual citizen instead of to society as a whole.