Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

Samtidigt som användningen av alkohol har minskat i den utvecklade delen av världenökar den i utvecklingsländerna. Alkoholanvändningen har både kulturell och social meningmen är samtidigt relaterad till flera hälsoskadliga- och sociala problem. Studiens syfte var attbeskriva hur personer med inflytelserika uppdrag i en massajby i Tanzania uppleveralkoholanvändningen samt dess följder för såväl invånarna som för byn. Vidare var syftet attbeskriva deras upplevelser av religion och traditions betydelse för alkoholanvändningen.Kvalitativa, semistrukturerade intervjuer genomfördes utifrån en intervjuguide med ettändamålsenligt urval av tio respondenter. Data analyserades med manifest innehållsanalys.

The aim of this Masters thesis is to examine how identity formation is described in a few Swedish youth novels written in the 21^st century. We apply the theories of the psychiatrist Jan Ramström and the sociologist Anthony Giddens who both assume that identity is formed in relation to the environment. Ramström stresses that adults have an important role to play in the integration of the adolescents into the adult society. Giddens stresses that people in the late modernity are affected in their identity formations because of the loss of traditions. In order to find out how identity is formed, four main questions were constructed.

This essay tries to investigate the possibility to reconstruct the concept of mimesis in Martin Heidegger?s hermeneutical phenomenology in Sein und Zeit. Paul Ricoeur?s interpretation of the concept of mimesis in Aristotle?s Poetics, develops a new temporal understanding of the mimetic activity, which Ricoeur in his work Time and Narrative, claims to have the possibility to overcome the aporias in the phenomenology of time. With this criticism as the background context for the present study, seeks this essay to pick up Ricoeur?s new conception of mimesis, and use that in a comparative philosophical reflection on the basic concepts in Heidegger?s Sein und Zeit.

In Sweden, prostitution is politically defined as a social problem, more precisely, as a form of male violence against women. The definition is distinctly manifested in the government bill Kvinnofrid, characterised by the unique Swedish law that prohibits the purchase of sexual services.This thesis examines how the Swedish solutions of prostitution are carried out. By interviewing central actors working with prostitution in different ways we aim to answer the question: What measures are taken to decrease prostitution and what implications does the Swedish solution have?The analysis is divided into two parts. First, we analyse the concrete measures taken against prostitution ? what is done, how, and why? Second, we analyse the complexity of prostitution measures by applying complementary analytical perspectives: the symbolic and the discourse perspective.The study shows that measures taken to decrease prostitution vary and depend on individual actors? understandings of the political definition.

This essay has the ambition to examine and compare Croatia?s and Bosnia and Herzegovina?s development towards a consolidated democracy. By applying Linz & Stepen?s theory on how to consolidate a democracy and put focus on political society, behavioral patterns, attitude and constitutional structure the purpose is to find similarities and differences between Bosnia and Croatia within this field.The focus of this study is to compare two similar countries that have developed in very different ways. By applying the theory and a comparative method the purpose is to examine why two so similar countries with so much in common have developed in so different ways?In order to better answer the question there are two part questions and these are:What difficulties, concerning consolidation of democracy, have Croatia and Bosnia faced since the democratic transition in the beginning of the 1990s?What similarities and differences in the area of democratic consolidation (with focus on political society, behavioral patterns, attitude and constitutional structure) are there between the two countries?As the analysis shows, the main reason why these two countries differ so much is that Bosnia is a divided country with different nationalities and each nationality only wants to realize its own interest and does not care about what is best for the country as an entity.

How do young adult students communicate through their smartphones today? Which applications and features do they choose? What motivates their choices for the various possible situations? In this paper we investigate which communication channels young adult students in Sweden use for private message communication in their smartphones, in what way they use the channels and why they choose specific channels for different types of communication. In Sweden today, there are numerous of different ways of communicate through smartphones. We have interviewed ten Swedish young adult students regarding their use. The results speaks for that SMS has proven to still be used very frequently, even though it has existed for many years and that there are plenty of other ways to communicate through private messages today.

Because of the large supply of information is today's leisure travelers very enlightened and have firsthand knowledge of what can be demanded on a hotel stay. Along with business travelers, who are not price sensitive, they place higher demands on the standards and service they require. It has become increasingly important to attract the visitors in a unique way.The purpose of this study is to reveal those aspects which hotels focus on in their business in order to keep their guests, despite the strong competition and the new demands of the changing hotel industry. The study has examined more closely if the hotels have specific concepts in their approach, if their servicescapes (the environment where the service is assembled) are designed in a unique way to attract visitors and if the hotels have special relationships with their guests.The study is qualitative and in order to answer the purpose has observations of the selected hotels and interviews with managers and receptionists been made.One of the conclusions that we reached is that the most important aspect in the hotels business is their relationship to the guests. Each respective hotel strives to have a special and unique relationship with its guests conveyed by its staff.

Abstract:Perennials in public areas have during the latest decades been more and more popular. This group of plants has become a more accepted komponent when creating pleasant public places, and people begin to see the functional aspects. Perennials do also give a colour- and senceexperience in a more detailed way than can be achieved with only trees and shrubs. One of the ojects of this essay is to give more examples of motives for using perennials in urban areas.Having in mind the increasing use of perennials, you can expect a growing need for better understading of how to create successfull perennial plantings. In spite of the increasing interest it is hard to find any written information in this subject.

Internal communication exists in all organizations and is ongoing. It is of great importanceto communicate effectively when deficiencies can have serious consequences. The tsunamithat swept over South East Asia's coast in 2004 is indicative of this. At that time the consequenceswere loss of efficiency and productivity of businesses, health care, police and themilitary. All because of the lack of information.Employees in an organization take many decisions that affect the entire organization.

The purpose of this essay is to investigate the working conditions of professional photographers at the start of the 20th century. The aim of this essay is to provide a glimpse into this specific time-period with the main question: How were the working conditions for professional photographers? More specifically, this essay will provide a detailed picture that focuses on the difficulties women encountered, when attempting to make photography a legitimate professional career and combined with the traditions as wife and woman.The essay is divided into three main parts. By looking at statistical databases such as Swedish National Archive?s and other recourses, the first part establishes what Swedish society was like after the reforms that had taken place by the end of the 19th Century.

The main focus of this study is to describe how, and for what reasons teachers use literature and fiction as a pedagogic tool. A qualitative study was made by interviewing four teachers about their language teaching. Working with fiction as a teaching-aid in school can in many ways be favorable to both teachers and pupils. In terms of children?s language development, research shows that using fiction as an educational tool can stimulate pupils? well-being as well as their linguistic improvement.

The purpose of this paper is to examine how gender in Islam and Hinduism are described in textbooks for high school. The study was conducted using a qualitative content analysis and also using a feminist gender theory and postcolonial feminist theory. All textbooks are written or revised after 2011 when The Swedish National Agency for Educations? new curriculum came into force. Previous research in this area shows that it is most common that gender is treated in isolated parts within the chapters, but that there are textbooks that allows the gender perspective permeate the entire text.

In this essay I follow the traditions of the continental didactics and use phenomenology and hermeneutics to examine how I, as a Special Educational Needs teacher, can develop my skills in making teachers adopt a more inclusive approach. The teachers and I have often got different agendas; I seek to change the teaching in order to fit the students, whereas the teachers wish for me to help the students manage the prevailing teaching practice. Traditionally this has been a task for the remedial teachers. In Sweden there is a difference, however a lack of clarity formally as well as practically, in the definition of these two professions, which indeed makes my assignment ever so challenging. One of the tools I have often applied is to plan and teach together with the teachers, to function as a role model.

 The aim of this essay is to examine if the Swedish Major labels are moving towards making their catalogue available on different platforms rather than their traditional distribution of music. The new technology has really stirred things up for the major labels and file-sharing has been a problem for a long time. The labels have a history of fighting new formats instead of embracing them and listen to what their consumers actually want. We have found that the majors now are in the leading edge of music distribution due to technology and that is a first. We have focused this essay on if the consumption of music has changed the distribution of it or the other way around and found that people have changed their ways of consuming music over the years and the labels have always been forced to adapt.