The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Research suggests that society's vulnerability to natural disasters along coasts could increase as a result of climate change, which is likely to lead to elevated sea levels and possibly an increase in the occurance of meteorological phenomena such as storms and tropical cyclones. Following the Indian Ocean tsunami disaster in 2004 and Hurricane Katrina in 2005, both of which received considerable media attention, empirical data has indicated that coastal vegetation might be able to protect and reduce damages to coastal communities during tsunami events and tropical cyclones.The aim of the essay has been to study the function of coastal ecosystems as protection against tsunami waves and storms from a risk management perspective, meaning that I have, through an overview of scientific articles, compiled current research on how coastal ecosystems can attenuate storm surges and tsunami waves, and analysed how this knowledge can be put into practice in coastal communities from a risk management perspective, i.e. if coastal ecosystems are a viable risk reduction measure, are practically applicable, and if so, how they could be applied.There is empirical evidence suggesting that coastal ecosystems, particularly mangroves, can reduce the strength of a tsunami wave, but full scientific consensus on this issue has not yet been reached. With regard to protection against storm surges, there is extensive scientific evidence that coastal vegetation can mitigate damages and reduce the height of a storm surge, although the wave has to traverse several kilometres inland through thick vegetation for the protection to be effective. A synthesis in the form of a figure regarding the many physical factors that influence wave development through coastal ecosystems has been created in an attempt to simplify and explain the phenomenon.The conservation and restoration of coastal ecosystems can be justified from a risk management perspective, but planting new forest belts for the purpose of disaster mitigation is quite unrealistic and can rarely be sustainable, since, for protection to be effective, the forest belt must extend several kilometres inland from the coast, and would thus likely prove difficult to implement along coastal societies..

The governing set of regulations for structural engineering in Sweden used to be Boverket, BKR. However in the beginning of the 21st century a changeover to new regulations, the Eurocodes, started.The transition was completed in year 2011 when the Eurocodes became the mandatory design work policy for all countries within the European Union. The Eurocodes were implemented to simplify and remove potential barriers to trade that may exist when countries have different design rules.  Since the changeover it has been important for all construction companies to update their knowledge base and their design software.When comparing the two calculation processes they seem similar, but there are a couple of differences worth noting.  With the new regulations, engineers will find that the process when designing joints in timber structures has changed.  What used to be a fairly easy and straight forward calculation procedure has now become tedious and time consuming.The objective of this degree project is to present a product, a dimensioning tool that will help structural engineers when computing lateral load carrying joints in timber structures.The degree project is made up of two parts where the first part is the written report describing the background and theory behind load carrying computations. The second part of the project is the actual dimensioning tool which includes several worksheets in Microsoft Excel. The program treats single and double shear connections of the following:Nail jointsScrew jointsSteel plates (thick and thin types) The user can edit the following parameters:Type of plate/ number of shearsStrength class of timber membersMember and plate sizeType of fastenerDiameter of fastenerLength of fastenerYield moment of fastenerkmod and partial factors for design load carrying capacityThe dimensioning tool was created and developed in collaboration with structural engineers at the company Byggteknik AB.

The Pallas cat is a small cat living in central Asia. The cat is approximately the size of a domestic cat but the Pallas cat is more stocky build and has a much thicker fur that enables the cat to live in a climate with temperatures plummeting to -50°C. The thick fur is one of the reasons this cat has been a popular game for hunters in the past. Nowadays there are other threats to the Pallas cat. One of the major threats today is the reduction of food sources.

?Development of Norway spruce, Douglas fir beech and Scots pine with a larch shelter wood? is a report written by Per-Olof Magnusson. The thesis is a compulsory part of forest engineer program at ?Skogsmästarskolan?, SLU, Skinnskatteberg, Sweden. The purpose of this report is to describe and evaluate an experiment with hybrid larch (Larix x eurolepis) as shelter wood, and different tree species growth and survival depending on the density of the shelter wood. The experiment is conducted by southern Swedish forest research centre, faculty of forestry, SLU in Alnarp. The hybrid larch ought to be an interesting alternative to birch (Betula sp.) as shelterwood on suitable sites in southern Sweden.

Many wood living insects are considered threatened by modern forestry due to the reduction in amount of dead wood. During the last decade various methods have been used to enhance the quantity of dead wood in managed forests. However little is known how and if these methods are aiding saproxylic insects. The threatened tenebrionid beetle, Upis ceramboides, is already extinct in southern Sweden. It develops in white rotted dead birch (Betula spp) and requires sun-exposed sites.

Sweden has distinct seasons with cold winter and temperatures down to minus 25 ?C andpleasant summers with temperatures above 20 ?C. During spring and autumn there could becomechallenges with precipitation. The diverse climate in Sweden affects many homeowners. For thepeople living in leisure boats and permanent housing boats the seasonal changes are clearlyimpacting their economy and the indoor climate.

This master thesis deals with two case studies in environmental archaeology and battlefield archaeology focusing on two major events in the late history of the Swedish coastal town Umeå and its nearby village Sävar. Established in the early 1600's, Umeå was known for its export of timber and import of cereals. The town has suffered from numerous fires, the fire in 1888 being the most devastating. Few written records of the town remain from before the 1900's. The latest war in Sweden's history is documented in historical sources and took place at Krutbrånet, Sävar where the Swedish troops suffered defeat against the russian forces in 1809.

In connection with the property crises in many countries, caused by the financial crises, people are now more aware of the risks involved in poor property-investments. The unusually cold winters along with extreme prices of electricity in Sweden in recent years has also contributed to increased interest in energy-efficient buildings.The process of developing a modern family home in Kiruna, Sweden is presented the first part of this paper. The house has been designed to withstand very high stresses from snow, low energy consumption as well as a high standard of living comfort. Aspects of the house covered here involves everything from construction, heating and ventilation to sanitation. Each of these areas is presented based on their underlying, scientific methods or theories.

AbstractThis report intends through a case study to investigate if lightweight concrete isappropriate as main material in the outer wall of a seven storey residential building.A technical design is carried out in accordance with the definitions and requirementsfor passive houses, given by FEBY?s1 ?Demand specification for passive houses?.A literature review is also carried out for a comparison between regular bolt wall andlight weight concrete wall, with a focus on the safety of moisture.The lightweight concrete block used in the report is as a celblock produced by thecompany H+H Sweden AB.The methods used have resulted in compliance with requirements andrecommendations from authorities. Calculations of energy, noise and moisture riskassessment has been carried out.The work has resulted in the conclusion that the lightweight concrete itself is notable to isolate in the extent necessary to obtain chosen U-value of 0,1 W/m2 ° C,without getting to thick. Therefore additional insulation is needed. There are fewrelevant reference objects built with only light weight concrete.

AbstractThis report intends through a case study to investigate if lightweight concrete isappropriate as main material in the outer wall of a seven storey residential building.A technical design is carried out in accordance with the definitions and requirementsfor passive houses, given by FEBY?s1 ?Demand specification for passive houses?.A literature review is also carried out for a comparison between regular bolt wall andlight weight concrete wall, with a focus on the safety of moisture.The lightweight concrete block used in the report is as a celblock produced by thecompany H+H Sweden AB.The methods used have resulted in compliance with requirements andrecommendations from authorities. Calculations of energy, noise and moisture riskassessment has been carried out.The work has resulted in the conclusion that the lightweight concrete itself is notable to isolate in the extent necessary to obtain chosen U-value of 0,1 W/m2 ° C,without getting to thick. Therefore additional insulation is needed. There are fewrelevant reference objects built with only light weight concrete.

The Swedish Welfare Act § 4 says that "Animals must be kept and cared for in a good environment for animals and in such a way that promotes their health and allow them to behave naturally." Pigs in the wild spend 80% of their waking hours walking around and rooting for food, eating and exploring their environment with its snout. Fattening pigs in commercial farms spend 80% lying doing nothing. A lactating sow is lying down most of her day, and only 10-20% of the body surface is in contact with the floor, so the pressure is high on these spots. Piglets lie down and paddle with their legs, with high liquid content in the tissues, several times an hour, to stimulate and massage the sow's udder. In the existing system, these individuals are held more often on floors that are anything but inviting to sleep on.

Syftet med min undersökning var att få svar på hur Armémuseum i Stockholm representerar temat krig i basutställningen och hur museipersonalen förhåller sig till denna representation. Jag önskade även veta vad för sorts kulturarv Armémuseums anställda ansåg vara problematiskt att presentera.Jag intervjuade fyra personer från Armémuseum och via metoden ?thick description? och Aronssons flanörperspektiv som grundar sig i promenadetnografin, gjort utförliga anteckningar av mina observationer från deras basutställning. Studien grundar sig i ett musei- och kulturarvsvetenskapligt perspektiv, där studier om hur kulturarv presenteras på museer är ett vanligt ämne. Mina teoretiska grundpelare har bland annat varit Gregory Ashworth, Sharon MacDonald, Laurajane Smith, Rihannon Mason och Peter Aronsson som alla menar att synen och bearbetningen av mörkt kulturarv påverkas av politiska värderingar, tiden och hur det framställs på museer.Resultatet av studien kommer fram till att Armémuseums anställda vill förmedla att krig är hemskt och som ofta går hand i hand med lidande, död och orättvisor.

The main purpose of this M. Sc. thesis is to increase the knowledge about managing urban forestry for recreational use. The analysis is focusing on differences between visitors? experiences in the north and south of Sweden, represented by Nydalasjön and by Härlanda tjärn.

This thesis was commissioned by Tekniska verken, Energy Division with the overall aim to investigate the concept of environmental debt and what it means for a business. Furthermore, a sustainable risk and responsibility investigation shall be carried out on the concerned areas. Finally, the priority areas shall be highlighted and proposed actions presented. The Swedish Environmental debt concept was presented in 1992 by Arne Jarnelöv. Environmental debt is defined as restoration costs for environmental damage. In the early days the concept did not take into account who was responsible, but the environmental debts was regarded as a humanity debt to future generations.