The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning shelf space. Several consumer behaviour studies have shown that the attitudes towards organic products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive manner, as well as the actual purchase behavior.

Purpose:The purpose of this paper is to investigate and clarify some of the factors that influence organizations to adopt or reject the social media, and if the emergence of social media influenced the organization's communication.Metohodology:A qualitative methodology has been used to execute the study. The source has been semi structured interviews with chosen representatives from several organizations.Theoretical perspective:The theoretical basis for the execution of the methodology is based on the provisional theoretical demarcation uses and gratifications theory. For analysis diffusion of innovations theory is applied.Emperical findings:The empirical material includes interviews with representatives from twelve selected organizations, defined as companies in the industry and authorities, in seven different industries.Conclusion: The main factors affecting an adoption of social media is the organization?s open structure, the ability to see opportunities with social media and that they are seen as a natural part of development in the communications field. The main factors affecting a rejection of social media is ignorance, the organization's governance and that there must be a need that social media can fill.

In this essay I?m asking if the Scandinavian countries Sweden, Denmark and Norway use a third world perspective on gender equality in their development aid politics. A third world perspective on gender equality is a perspective that considers the special experiences and priorities of women in the third world. My point of view is that third world perspectives represent women in the third world better than western perspectives.To determine if the countries uses a third world perspective on gender equality or not I have examined the countries aid policies with a third world theory. The material that I have used is policy documents on gender equality from the three countries and my method is discourse analysis.My study shows that Sweden Denmark and Norway uses a third world perspective on gender equality to a certain extent.

The aim of this Master´s thesis is to examine which type of regime the state Iran is. There has been much research on this issue and the discussion is not over yet. I have departed from three theoretical perspectives in order to understand which type of regime the Middle Eastern nation is: theocracy, democracy and hybrid regime. The theocratic regimetype is composed by David L. Websters archeological theory about governments ruled by God.

In this study the overall aim is to find conditions for greater inclusion of pupils with SEN in X county by investigating teachers' attitudes and views on inclusion. What are the variables that may affect teachers' attitudes towards inclusion. The variables that will be studied include gender, workexperience, what age of students teachers work with and teachers' subjectknowledge. It is based on a system theory perspective with a pragmatic approach to explore how groups of activities involving or affecting each other. It is a quantitative study with a surveys selected as the method.

Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry has consequences. Purpose: The purpose of this thesis is to contribute to the brand identity within the service industry. This is done by focusing on how and why this work is done.

Our purpose with this essay was to analyse the play "Night Is the Mother of Day" written by Lars Norén, and to investigate how the family members/characters in the play interacted.By analysing the family with help from the system theory and by comparing the family with scientifically proven facts regarding drug abuse complexities, this essay explains the family's behaviour pattern and main dysfunctional problems.This essay explains the similarities and non similarities between the science and the specific theatrical play being used. It also rise the question whether there are advantages with analysing plays in terms of increasing the ability to relate to difficult problems and create a greater empathy and understanding for people involved with social problems..

This essay is about North Korea, Kim Jong Il and how the future looks for the states political system. The purpose is to explain how Kim Jong Il and the North Korean regim rules the state and with help of Machiavellis theory about the Prince, tell about the states future. The essayinvestigates how well Kim Jong Il and the North Korean regime are keeping their power overthe state and if their possibilities to continue in the same way are good or bad. The essayinvestigates North Koreas possibilities for further reign through Niccolo Machiavellis theory.The argument is that the North Korean state and Kim Jong Il have few or noneconditions to continue with the same political system that the state in this time have.The result shows that, through a Machiavellian perspective, Kim Jong Il and the North Korean regime have bad conditions to continue ruling the state in same way as now. The investigation, unfortunately, do not show when and how North Korea will be exposed to a government switch , but the result points to a change..

This is a case study that explores the ways in which implemented university reforms have affected employees in the higher educational sector. Previous research within the research field has mainly focused on policy related consequences of the reforms. This is why a study that brings attention to the ways the reforms have affected employees is sorely needed.The aim with the study is to examine whether there is a discrepancy between formal changes and the ways the employees experience them. The study is based on interviews with 8 lecturers from two universities and the material is analyzed mainly through sociological neo-institutional theories, such as Richard Scott?s theory of the three pillars within an informal institution and Helmke and Levintskys theory of the relationship between formal and informal institutions.The results show that there is a discrepancy between the formal changes and the ways employees perceive them.

This thesis explores the role of gender perspectives in understanding power and power relations in Iron Age burial practices, focusing on two high-status female graves: Grave X from Tuna in Badelunda (Sweden) and the Vix burial (France). Through a comparative analysis of burial contexts, artefacts, and interpretations, the study examines how androcentric frameworks and contemporary gender norms have influenced archaeological discourse. Employing theories of gender, queer studies, and standpoint feminism, the research highlights the limitations of binary gender categorization and advocates for intersectional approaches. The findings challenge traditional stereotypes of passive female roles, emphasizing instead the active agency and complexity of women?s social identities in prehistoric societies..

The aim of the study has been to examine how young men from Stockholm construct "Masculinity". This has been done by examining what men think is an ?ideal man?, what "makes a man a man", which expectations they meet as men and how the life of a man differs from the life of a woman. This has been examined through three semi-structured group interviews with the total of ten men. The results have been analysed with Raewyn Connells Theory of Masculinities, the idea of ?Doing Gender? by Candace West and Don.

This essay concerns the fantastic and its position in narration. The fantastic's defintion is based on Martin Horstkotte's defintion in The Postmodern Fantastic and the essay focuses on the noncontextual aspects such as the clash between two incompatible fictional worlds and the absence created. Instead of the ordinary identification of the established fictional world with realism and our reality it is suggested that both of the colliding fictional worlds are fictive and that the established one not necessarily need to be realistic. Exampels on how the fantastic takes place on the syntagmatic level in a narration is drawn from the short story ?Samvetets fantasi? by Clas Livijn when analysed with Peter Brooks' closurebased narratology theory in Reading for the Plot.

This essay concerns the fantastic and its position in narration. The fantastic's defintion is based on Martin Horstkotte's defintion in The Postmodern Fantastic and the essay focuses on the noncontextual aspects such as the clash between two incompatible fictional worlds and the absence created. Instead of the ordinary identification of the established fictional world with realism and our reality it is suggested that both of the colliding fictional worlds are fictive and that the established one not necessarily need to be realistic. Exampels on how the fantastic takes place on the syntagmatic level in a narration is drawn from the short story ?Samvetets fantasi? by Clas Livijn when analysed with Peter Brooks' closurebased narratology theory in Reading for the Plot.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

The aim of the study was to examine prerequisites for the changes that are taking place within working with Intimate Partner Violence in Va?stra Hisingen (a municipal district in Gothenburg, Sweden). My research questions concerned incentives for the new features, their practical consequences and prerequisites for implementation. The study has been performed by three focus group interviews with different parts of the organization represented. The work material has then been analyzed using Implementation Theory, Human Service Organization Theory and theories on breaking up.