The marketing strategies discussed in today?s literature are often developed for larger compa-nies and are therefore poorly fitted for smaller businesses with little resources, such as the small resort Enaforsholm Fjällgård in Jämtland. Hence, this paper focuses on presenting and discussing the marketing strategy storytelling and whether it is applicable to Enaforsholm Fjällgård. This mountain resort was given to the Royal Swedish Academy of Agriculture and Forestry (KSLA) in 1937 as a trust fund to be managed in the spirit of the grantor A.W. Bergsten.

This master thesis comprises analysis and dimensioning of a keyed joint between a generator axis and a hub with aid from the FEM-software ANSYS Workbench 13.0.The generator axis is a part of a hydroelectric power station that generates electricity with a reactions turbine, a Kaplan turbine. The existing keyway consists of one parallel key with the width 90 mm and height 45 mm. Due to a planned increase of the power of the generated power with 32 % a design study was needed to see if the keyed joint would be suitable for the extra force. Because of the fact that the axis diameter is bigger than the standards covers/recommends a the keyway had to be re-dimensioned. In an earlier assignment from Skellefteå Kraft AB to Sweco Energuide the keyway was planned to be properly dimensioned, but no final solution was approved.During this master thesis a number of different numerical tests were made.

This paper aims to study upper secondary school seniors? relationship to poetry. The researchers seek to discover the students? conceptualization of the subject of poetry. Fur-thermore, this paper will present a case study, in which sixteen students participate.

To fit into our society the dogs of today need a good mentality. To investigate their mentalitydifferent behavior tests have been developed. The tests are useful tools in the selection ofbreeding animals as well as for working and companion dogs. To counter the demand for atest that could be suited for all kind of dogs, regardless of their future function, the mentalitytest Beteende- och personlighetsbeskrivning hund (BPH) was developed. BPH consists ofseven subtests that expose dogs to various situations that can be found in everyday life, suchas meeting an unfamiliar person, sudden noises and suddenly appearing objects.The aim of this study was to find out if there are differences in physiological values betweenindividuals, validate the behavior observations during BPH and get aware of how the dogsexperience the situation.

Abstract:Theoretical framework:  The Theory of Suffering by Katie Eriksson was used.Aim: The aim was to illuminate factors that influence women?s choice to seek care for urinary incontinence.Method: This literature review was based on a sample of nine qualitative and quantitative studies. Modified templates were used to assess the quality of the studies. Analysis of the results was done withmanifest content analysis.Findings: Findings made clear that the experience of shame is a central factor for women not to seek treatment for their urinary incontinence UI. Women had to have severe loss of quality of life in order to seek help for their UI, and the loss of quality of life had to be subjectively larger than the feeling of shame.

The aim of this study is to examine how one can understand the experiences that social workers within the social service's have of children who have committed sexual assault against other children, and the social workers? thoughts about the choice of actions and the family involvement in those actions. The study has a qualitative character. Information was obtained through interviews with social workers within two Swedish counties, and the analysis of the results was based on earlier research findings as well as theoretical aspects, such as systemic theory and salutogenesis.Regarding the actions taken for the target group, the social workers have, in many ways, a systemic perspective as they emphasize elements within the child as well as within the family. It is also shown that the collaboration with other authorities affects the choice of actions, and that it is important to involve the entire family in any interventions, so that the effect of those interventions may last over time.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

Reptiles are animals than have been neglected in the research for all times. Some people have the opinion that these animals have fewer needs and demand less from their caretakers. The Aldabra Giant Tortoise lives on the Aldabra atoll outside the coast of Tanzania. The Aldabra tortoise population has varied throughout the years, but today the population is around 100.000 animals. The purpose of this study was to analyze the enclosure utilization of two Aldabra tortoises, a male and a female, at Parken Zoo in Eskilstuna, Sweden.

A school should be a safe place for all students. The existence of discrimination, harassment and offensive behavior should according to Swedish school law not exist in the school environment. Since the year 2006, when a law on equal treatment was passed, all the schools in Sweden must have a treatment plan that is revised annually to prevent discrimination, harassment and abusive treatment.In this master thesis, I will examine the equal treatment plan between four different elementary schools in Nynäshamn.The purpose of this paper is to examine how the equal treatment plan exposes the bullying and the types of problems and solutions addressed in the elementary schools equal treatment plans. Based on the purpose, I have formulated two questions:How do the elementary schools in Nynäshamn municipality describe bullying in the equal treatment plan?What kinds of problems and solutions are addressed in the equal treatment plan evaluations?This thesis is based on text analysis and content analysis on the schools equal treatment plans.The study is based on the theories from a norm critical perspective.The conclusion of the study is that all four schools treatment plan see abusive behavior as something serious and preventive.

The purpose of this study was to examine the relation between self-determination theory and its three basic needs: competence, autonomy and relatedness, and commitment to change in an organizational change. Another purpose was to examine if the quality of the communication and the effects on the organization and way to work can predict commitment to change. Considering that organizational changes is very common today there is an interest to ease and improve the change process. The survey contained the scales Commitment to change scale and Basic need satisfaction at work scale and the participants were 39 office-workers who recently had gone through an organizational change. The result indicated that it?s possible to predict commitment to change from self-determination theory, communication and effects on organization and way to work.

This thesis is based on the implementation of a bilateral rural development program in Burkina Faso. The main purpose of this study was to put the actual implementation process of a bilateral development program in view. This was done by investigating how two dominant perspectives in the implementation literature can explain what in fact happens during the realization of an aid program. A further aim of the thesis was to explore the limitations of these two dominant theories, in order to get a full understanding of the complexity of the realization of an aid program. Based on the implementation theory, this study shows that the realization of an aid program can be understood from three different angles.

This thesis is set out as a testing of the crosscutting cleavages theory on twocontemporary cases. The aim is to test the explanation process of the crosscutting theory applied to the political and social situations in Belgium and Switzerland and furthermore to examine potential conflicts in pluralistic states. Our main questionis: How can the crosscutting cleavages theory explain the different outcomes ofsocial coexistence, even with the states numerous similarities? We have examined the two federal states through their social divisions of language, region, religion and socio-economy. Our findings show that both Belgium and Switzerland possess divisions in the above mentioned variables, which in most cases are cumulative structured.

The purpose of this thesis was to study how preschool teachers interpret the values of the preschool curriculum that relates to culture and how the teachers describe how they work with these values in their professional practice. The study is based on social constructive and discourse analytic perspectives. I have studied how preschool teachers construct the concept of culture and the values of the preschool curriculum through a specific way to describe this. A specific way to talk about something is called a discourse. In other words I have studied preschool teachers expressed discourses about culture and their professional practice with the values of the preschool curriculum.To study this, I've done interviews with four preschool teachers.

This paper aims to describe how religion teachers in Swedish schools teach concerning questions about life issues and popular culture. To research the teachers' didactic approach to these issues, didactics has been defined with three educational questions: what, how and why. The essay focuses on teachers' effective implementation of teaching on life issues and popular culture, which we used a theory of offering meaningfulness describing what subject matter that may be imparted to the students. An offer of meaningfulness can be pursued and can be made visible in the context of what and how performs the teaching and also in the context where the teacher planned the teaching elements. The method that the paper has used is the interviews of four different active religious educators in Stockholm and Uppsala area.

When forces in foundation piles are calculated according to classic theory, thefoundation are assumed to be infinitely rigid which means that the foundation will notbend. High buildings need their whole width to be stable and use the ground floorwall as a foundation. But when, for example windows are needed in the ground floorwall, the stiffness of the foundation decreases which change the forces in the piles. Inthis report the difference of pile forces versus classic theory has been analyzed, and ifpile forces can be calculated as in classic theory. Further on, the effects of the wallmovement were analysed and how the buildings crack safety would be affected by themovement at the ground floor.