The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention.

The aim of this study was to compare unemployed and workers' life situation and the way they cope with different situations and to determine their degree of Type A. We used two different instruments: Friedman and Rosenman?s Type A-test and Carver?s cope test. The total number of respondents amounted to 169 participants. The participants were selected from a convenience sample at the employment service and from three different companies.

AbstractThe purpose of this study is to analyse the reading- and writing-approaches: the LTG-method and the whole language-theory. The attention is to perform a comparative literate-study to distinguish their similarities and differences, and examine which one of the approaches that is most clearly anchored in the syllabus of the subject Swedish. The starting-point of the study is the questions: Which similarities respectively differences have the LTG-method and the whole language-theory? Which one of these theories is most clearly anchored in the syllabus of the subject Swedish? The study has shown that both the whole language-theory and the LTG-method can anchor in the syllabus for Swedish. However the whole language-theory has stronger hold in the syllabus, as the whole language emphasises the meaning of literature for reading- and writing-learning, and considers the pupils reflection during their learning-process and conquered knowledge-goal.

This paper is about basic set theory and cardinalities for infinite sets. One of the results are that the line R and the plane R2 contains exactly the same number of points. Because of that the set theory is described with a formal language this the paper has an appendix about formal languages..

This study examined some contradictive results in a report from the Swedish board of Integration. The contradiction was concerning the Swedish populations dismissive judgments of experience a shared ground of values between the Swedish society and those witch are generally held within Islam. These dismissive judgments were given at the same time as the population reported to have a lacking knowledge of Islam in general. To test for psychological aspects of these contradictions, the analysis was based on the theoretical ground of Social Identity Theory and Theory of Attributions. The study used an existing survey that examines people´s estimations of their own and other members of society´s fulfilling of democratic values.

The purpose of this thesis is to investigate how a local community, and those who dwell within its borders, are affected when a large scale windmill park is planned in its immediate vicinity. I have used a qualitative approach and conducted semi structured interviews to gather empirical data. The study took place in a small Swedish village named Svartnäs, situated in the region Dalarna.I have used the concept of community as a symbolic construction (Cohen 1984), that together with the theory of structuration (Giddens 1984) and the notion of expert system (Giddens 1996) served as my main theoretical perspectives.Even though the windmill park is not built yet, its impact on the people and the local community of Svartnäs has been considerable. In the traces of the new windmill park new options and constraints, that will play an important role in the lives of the people who dwell in Svartnäs, are arising. The windmill project is enlarging old conflicts and is creating a divided village.

In this essay I want to investigate how the poodle strategy affects a person?s credibility when he or she uses it. The poodle strategy is a strategy, which someone uses when he or she is scrutinized by the media. It?s primary purpose is to suppress further media coverage but it is also a strategy for defending oneself and hence rescuing one?s reputation either as a private person or as an official.The essay?s research questions are:How has the strategy been applied for defensive purposes and what are the results?To which extent can the Stasis theory and Benoit?s theory on Apologia be connected to the strategy?Does the strategy affect the user?s credibility?To answer these questions four cases from the political sphere in Sweden where persons have been said to have ?done a poodle? have been analyzed.

Det nya arbetslivet har blivit alltmer komplicerat och kravfyllt. Nya kunskapskrav har växt fram i takt med arbetsmarknadens strukturomvandling och samhällets individualisering (Allvin, 2006). Individer förväntas bli ?sin egen agent? och ständigt sträva efter att hålla sig anställningsbara och ?anställningsbarhet? har således blivit ett policybegrepp som används flitigt inom den politiska debatten kring utbildning och arbete (Berglund & Fejes, 2009). Som blivande karriärvägledare är det relevant att förstå vad det innebär att vara anställningsbar för att på bästa sätt se till individens behov.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

Due to the growing population in Stockholm, some of the urban green areas are beingsubjected to exploitation. Hammarbyskogen is an urban forest in the south of Stockholm andis an example of a green area that is planned to be transformed into an urban environment.This paper investigates key qualities and values of an urban forest of Hammarbyskogenvalued by local inhabitants of the neighbourhoods of Hammarbyhöjden and Björkhagen in thesouth of Stockholm. In addition to that, the study seeks to investigate people?s perception ofthe planned development of the forest as well as investigate how these perceptions andqualities are being incorporated into the process of neighbourhood development.Using text analysis, interviews and discussion forums, findings have been made showing thatthe local inhabitants value the urban forest mostly for its ecological and recreational qualities.Regarding perception of the change, people are either positive or negative to the developmentwhich can be explained by people?s experienced sense of place and place attachment of thearea and the forest itself. The study has also shown that the urban planners rely on localinhabitants? view, as well as on expert knowledge during the process of planning.The results of the study contributes to a better understanding of why and for what purposesurban forests are important for the city dwellers..

Influences from military theory are a part of the development of military doctrines. This thesis has, by using a method with three different dichotomies, traced and classified influences from William S Lind?s theories regarding manoeuvre warfare in the Swedish military doctrine, for land operations. The purpose has been to discuss the connection between military theory and how the Swedish doctrine for land operations (DMarkO) has been formulated. It has also been to show what this influence depends on and what consequences it will present.The examination has shown that William S.

There is a tough competition in food-stores these days. Storeowners have been forced to try something new to attract customers. One way to accomplish that is to add private labels to the assortment. There are several benefits with these labels; its higher margins for this type of brand and the brand can also strengthen the stores image in the customers mind. When private labels first entered the market, the customer had a relatively low attitude towards the brands.

The aim of the study was to examine how background factors, such as abuse earlier in life, affect depression and suicidal behavior, amongst persons who abuse alcohol or illicit drugs. The study was performed at the Social Service Center, Södermalm, department for adults. The data used in the study is based on Addiction Severity Index interviews (ASI) and includes 560 observations. The statistic methods used to analyse the data is chi² test and the result is presented in cross tables and charts. The main findings were that experiences of psychological, physical, or sexual abuse, earlier in life increase the risk for major depression and suicidal behavior later in life.

Examensarbetets mål är att beskriva och beräkna Arvidsjaurs och Arjeplogs kommuners framtida bergmaterialbehov med utgångspunkt från bygg- och anläggningsprojekt som pågår och som planeras. Syftet är att få en sammanställning som visar om materialet räcker till eller om det finns behov att öppna nya täkter. Sammanställningen kan med fördel användas av kommunerna som planeringsunderlag beträffande nya vägbyggnadsprojekt. Alla tillståndsgivna täkter i Arvidsjaurs och Arjeplogs kommuner har kartlagts och täkternas kapacitet har också tagits fram. Även alla pågående och planerade vägarbeten kommunvis och årsvis från år 2005 fram till 2009 har karterats.

Min avsikt med undersökningen är att försöka ta reda hur kvinnliga rektorer ser på rektorskapet utifrån begrepp som ledare och chef. Vidare har jag som syfte att undersöka hur det kom sig att de blivit rektorer och vad som är drivkraften i deras arbete. Jag har utgått ifrån sociologiska teorier när jag genom Pierre Bourdieu förklarar hans begrepp fält, kapital och habitus. Jag fokuserar också på Erving Goffmans rollbegrepp som också handlar om olika identiteter. För att närmare titta på människors olika behov, vars tillfredställelse är primär för vår utveckling och vårt välbefinnande, väljer jag utifrån ett psykologiskt synsätt, att förklara Abraham Maslows behovshiearki.