The purpose of this thesis was to study how four swedish lifestyle magazines: Veckorevyn and Cosmopolitan for women, King and Café for men, represent three groups of people and how often these people appear in the magazines. These groups are HBT, homosexuals, bisexuals and transsexuals, disabled and immigrants. The years we studied were 2007 and 2008.Our main questions were: How often do the three groups appear in the four magazines? How are the groups represented? In order to answer these questions we used a qualitative analysis. We used tools from semiotics, narratology and discourse.

Sammanfattning Redelius Johanna (2005) Teaterproduktion - nyckeln till utveckling? Theatre production ? The key to development? Skolutveckling och ledarskap. Lärarutbildningen Malmö Högskola Syftet med mitt examensarbete är att jag vill skaffa mig inblick hur mina elever upplever vad de lär sig i ett teaterproduktionsarbete. Det är viktigt att eleven får pröva eller utmana sina förmågor, men även förstå hur man bäst kan utnyttja sina resurser. För att nå syftet har jag använt metoden intervjuer, där sex elever har intervjuats.

With this research we aimed to seek how youth workers express their experience of counselling on the internet compared to traditional counselling face to face with a theoretical ground in semiotics and symbolic interactionism. Our questions were 1) How do youth workers describe their experiences from anonymous, faceless online counselling? 2) How do youth workers experience the differences between online counselling and the traditional face-to-face counselling? 3) Which possibilities and difficulties do they see in online communication with adolescents? We used semi-structed interviews with seven youth workers. Six of those are active in non-profit organisations, and one in social services. The results from our interviews showed that the interviewees saw that misunderstandings were more frequent on the internet, but that online counselling with adolescents still was easier than in the face-to-face meetings.

This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible?To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product.

Undersökningen kartlägger innehållet på en latent och manifest nivå i de fotografier och texter som Moderaterna och Socialdemokraterna distribuerat genom Instagram som politisk kommunikationskanal under val-kampanjandet år 2014. Frågan är om avsändaren uppmanar till aktion och i så fall, hur? På vilket sätt framtonas respektive partiordförande? Och på vilket sätt innehåller kommunikationsbudskapet sakpolitiska frågor? Fyra legitima strategier för valkampanjande på Internet har använts och en kvantitativ innehållsanalys av de 143 bilder och texter som Socialdemokraterna och Moderaterna distribuerat under perioden 1e januari till 13e september har legat till grund för undersökningen. I ljuset av teorin om framing och semiotik analyserades resultatet och de centrala upptäckterna är att de båda partierna till största del använder respektive Instagram-konto som en nyhetskanal i vilken dem informerar om samtida politiska aktiviteter. Instagram erbjuder de politiska partierna en möjlighet att involvera, informera, mobilisera och ansluta sina väljare utan censurering och filtrering från traditionell media.

Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent dissimilarities how advertising is constructed among the mediums regarding rhetorical and semiotical theories. Two different mediums have been chosen for a comparison, printed advertisments versus internetbanners. The study has been based on a total of ten qualitative image analyses.

Bakgrund: Varje år drabbas nästan var tionde patient av skador under vårdtiden, skador som hade kunnat undvikas. Detta leder till ett onödigt lidande för dessa patienter och deras närstående. Vårdskadorna beräknas enligt Socialstyrelsen (2008) kosta samhället sex miljarder kronor per år. Operationssjuksköterskor liksom all vårdpersonal har skyldighet att avvikelserapportera händelser som kunnat leda till eller lett till vårdskada. Syftet med att rapportera avvikelser är att dra lärdom och att med riskförebyggande insatser förhindra att händelserna uppstår igen.

This masters thesis is a gender study of the role of the artist in childrens literature of art. The study comprises forty-three childrens books presenting the life of a historic, contemporary or fictional artist. The books are published from the 1960s to the present day. They are written or translated into Swedish and available in Swedish libraries. The representation of the artist is examined separately in the text and in the illustrations.

I samband med att en organdonation ska genomföras görs en uttagsoperation, där organen tas från donatorn. Inför detta ingrepp vårdas patienten på intensivvårdsavdelningen och det finns god tillgång på forskningom hur personalen där upplever vårdandet av en tilltänkt donator. Däremot brister forskningen om hur den perioperativa personalen upplever sitt medverkande vid uttagsoperationen. Syftet med studien var att beskriva perioperativa sjuksköterskors upplevelser av att medverka vid en uttagsoperation från en avliden inför organdonation. Studien genomfördes som en kvalitativ deskriptiv studie och kvalitativ innehållsanalys.

In our study we examined recurrent patterns and changes in the representation ofhomosexual persons in Swedish daily newspapers 1987, 1997 and 2007.We analysed articles about HIV-infected persons and articles with a view to portray thelife conditions of gay and lesbian persons from the three different years. We chose toonly analyze news articles that intend to represent real human beings, which mean thatwe did not analyze reports that only reproduce abstract knowledge from authorities.With analytical tools from semiotics and discourse analysis we identified some recurrentpatterns in the representation of homosexual people. We found that a recurrent pattern inthat when homosexual people are seen as groups, they are described as deviant,discriminated and some times as a threat. When portrayed as individuals the nonanonymouspersons appear in articles and pictures as normal, strong and healthy. Lesbianwomen are not represented in the articles from 1987, but in articles from 1997 and 2007they appear as unhappy when single and happy in a relationship.The results also showed some interesting differences in news representation ofhomosexual persons between the three investigated years.

The purpose of this essay is to examine at how to portray characters in the stories and narratives which depicts one of these children's books and if they really have something to ethnicity and its identification to be done.The Research questions is: What are the different identification markers given, to the reading child in the books, which might indicate that the story depicts people of different ethnicities? How are the characters portrayed in the story and which role is assigned to the main character? What story is portrayed and is it relevant to an identifier can occur?The conclusions of the five children's books shows that it is important with identifications markers, to show that there are different ethnicities. For example the analysis revealed the specific features of the illustrations and how the books portrayes someone with a different ethnicity and cultural background as something exotic.In the texts, the analysis showed how it occurred ethnic differences, by explicitly demonstrating differences between the characters. It was found that the characters were produced mostly as good, happy, curious, suspicious and unsympathetic. Common to all the main characters was that they had been placed, in one for them unusual context and that they were trying to assimilate to the new situations.Depictions consisted of realism and fiction.

Bakgrund: Det krävs en god och genomtänkt introduktion för att nyutexaminerade operationssjuksköterskor ska komma in i arbetet på den nya arbetsplatsen. Syfte: Syftet med pilotstudien var att beskriva nyutexaminerade operationssjuksköterskors erfarenheter av introduktionen till den nya yrkesrollen. Metod: Fyra nyutexaminerade operationssjuksköterskor med mellan 9 månader till 21 månaders erfarenhet av operationssjuksköterskeyrket har intervjuats. Intervjuerna har analyserats genom kvalitativ innehållsanalys. Resultat: Planering och struktur där det visade sig att det funnits en plan för introduktionen av nyanställda operationssjuksköterskor men att den följdes olika och skilde sig åt beroende på vilken operationsavdelning det var.

This study examines imagined boundaries between Swedes and non-Swedes. Rather than using pre-determined definitions as a starting point, the attempt is to examine the discursive construction of difference. The purpose is not to study the portrayal of immigrants per se but to examine how the ?immigrant-ness? is constructed. The result shows the perception of ?immigrant-ness? is linked more to a person?s origin than to the act of immigration itself. The selected newspapers are Dagens Nyheter (DN) and Svenska Dagbladet (SvD) for the period of 15th November ? 21st November, 1999.

Title: Under the surface - Fredrik Reinfeldt and Stefan Löfven in a comparative photo studyAuthors: Jon Demred, Fanny Wijk & Olivia WikströmLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 39This thesis compares how Stefan Löfven was being portrayed in Swedish media the week after the generalelection 2014 with how Fredrik Reinfeldt was portrayed in the first week after 2006?s general election.There has been made a lot of research on how politicians are portrayed in the media, but most of theresearch focus on text portrayal. This thesis focus on something different, it compares how the two ?winners? were portrayed in news photos.A semiotic approach was used to analyse news images in the newspapers Aftonbladet, Expressen, SvenskaDagbladet and Dagens Nyheter. It was important to not only look at the pictures, but also the outer context, i.e the headlines, had to be analysed to come to any conclusions.Fredrik Reinfeldt was portrayed more positive and more as a winner than Stefan Löfven was.

The purpose of this study is to show what melancholy and irony in my poems express and what techniques that are used to accomplish these effects. Many theorists, among them Sigmund Freud and Julia Kristeva, characterize melancholy as an experience of loss, and therefore one of my questions is what kind of losses appear in my poetry. In search for an answer I analyze the texts from both a psychoanalytic and a sociological point of view. In the latter perspective I discuss the postmodern society using concepts from contemporary thinkers like Zygmunt Bauman, Fredric Jameson and Jean Baudrillard. Finally, I also examine if melancholy has an influence on the form of the poems.