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55 Uppsatser om The unconscious - Sida 4 av 4
Vad är Peak Oil och existerar det? : En kritisk lingvistisk av tryckta svenska medier
The purpose of this study is the reports of Peak Oil in Swedish newspapers. In otherwords, how do the news portray or describe the concept and what sources are usedwhen writing articles. With this in mind, I have studied eight published articles in threeSwedish newspapers, Dagens Nyheter, Dagens Industri and Svenska Dagbladet. To studythese articles I've used a qualitative content analysis, as a method, or more specific aCritical Discourse Analysis (CDA). This method was chosen due to it's tools to examinethe text itself and to reveal the structures, unconscious meaning and power of words.Further more I have used theories as agenda-setting (including framing and priming),ideology and newsworthiness to complement the study.The result from the content analysis shows two evident ideologies, one with aneconomic perspective and the other with an environment perspective ? with resourcelimitation in mind.
Känsliga kvinnor och mäktiga män : En kvantitativ innehållsanalys av genus-representationen i Sveriges Radios P3 Nyheter
The radio is a medium we often listen to whilst doing something else. We wake up, do the dishes, cook or drive to work. Radio as a medium reaches many people, regardless of whether it is through conscious or unconscious listening. We thereby thought it was an important medium to scrutinize in our study. The focus of our study is on the gender representation in P3 Nyheters broadcasts.
Kvinnan som den nödvändiga tomheten i mannens levnadskonst : en psykoanalytisk läsning av Bretons Nadja och Rodenbachs Det döda Brügge
The starting point of this essay was the frustration I felt after having read the novel Nadja (1928) written by the French surrealist André Breton. The title promises the story of someone called Nadja but the promise stays unfulfilled. Recognition of this phenomenon, where a man writes a book about a woman, but the woman hardly is seen, made me want to examine it further.Using the theories of the French psychoanalyst Jacques Lacan I analyze the relation between the male narrator and his female object. I also compare Nadja to a precursor: the novel Bruges-la-morte (1892) of the Belgian symbolist writer Georges Rodenbach. Their stories are, to a large degree, similar.
Ett blink i bruset: En uppsats om möjligheten att påverka konsumenten vid livsmedelsinköp
Today endless choices exist for a customer in the grocery store in terms of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an attention grabbing ability, which is a necessary first step in influencing the customer?s decision making. Therefore we have explored whether so called dynamic displays are efficient in grabbing attention and influencing customer behaviour.
Var går gränsen? : Om sexuella trakasserier i arbetslivet
The purpose of this study is to investigate how the legal protection against sexual harassment at work functions, and where to draw the line. The study is limited to focus on the sexual harassment directed at women from men, because it usually occurs that way even though only a few report the incidents. The results are discussed from a gender perspective on how the distribution of power is between men and women as a way to explain sexual harassment.Sexual harassment is currently protected by the discrimination law and the EU principle of equal treatment for men and women. For a behavior to be considered as sexual harassment it has to be unwanted by the receiving party and the person practicing the harassments must be aware that the behavior is perceived as offensive. The behavior shall be of a sexual nature and contribute to a disadvantage for the victim in the form of a violation of that persons integrity.It is the victim that determines whether the behavior is perceived as sexual harassment or not, what one person believes is a friendly behavior may be perceived as offensive by another.
Metafor - en metod att göra det privata personligt
In this study I have met three authors in a dialogue seminar on their literary work. The discussion, starting from texts by Lacan and Socrates, revolved around the dichotomy of personal and private, and how to benefit from personal material in one?s literary work. The three authors reflected on the writer Karl Ove Knausgård and the photographer Sally Mann, who both are working with their own immediate family as a motif. In Knausgård, you can find a strong and self-dissecting writer persona as a medium of creating recognition in the readers mind.
Kulturpräglade miljökaraktärer i landskapet : om teorierna kring och användningen av "Allmänningen", "Lustgården" och "Centrum, festen" i fysisk planering för hälsa och välbefinnande.
During spring 2008, the Institution for Landscape Architecture, in co-operation with Naturvårdsverket, initiated a survey in the districts of Skåne. In the survey, four out of eight park characters were examined, and it was observed that not only was it difficult interpreting these characters, but it was also presented with difficulties separating ??Lustgården?? and ??Allmänningen??.
The purpose of this master thesis in Landscape Architecture and Environmental Psychology is twofold. Firstly, a theoretical framework will be constructed on the thee characters ??Allmänningen??, ??Lustgården?? and ??Centrum, festen??.
Att synliggöra det omedvetna : En komparativ studie mellan marknadsförares och industridesigners arbetsmetodik vid produktutveckling
När företag ska utveckla produkter och tjänster behöver de informationsunderlag om kunder och användare. Traditionella marknadsundersökningar kräver ett rationellt förhållningssätt och avslöjar åsikter och attityder, men uppvisar brister när det kommer till att upptäcka omedvetna behov hos användare. Lösningen på denna problematik är att observera användare i deras egen kontext, ett tillvägagångssätt som är vanligt bland industridesigners.Syftet med studien var att jämföra hur industridesigners och marknadsförare arbetar för att samla in information om användare i samband med produkt- och tjänsteutveckling. Därefter syftade studien till att ställa dessa likheter och skillnader i kontrast till tre teorier: Marketing Research Process, Design Thinking samt Empathic Design. Tre intervjuer genomfördes med tre olika företag: ett industridesignföretag, ett marknadsundersökningsföretag samt ett tjänstedesignföretag.Studien resulterade i ett antal slutsatser.
Värdefull litteratur : Fyra gymnasielärare om samhällsuppdragets etik i förhållande till litteraturen i klassrummet
The ethical aspects of the Swedish Curriculum for the non-compulsory school system, Lpf94, will form the basis of the research in this essay. The ethical aspects constitute fundamental values and goals as well as common tasks that must be carried out by every teacher. Since the school debate focuses a lot on this perspective, which is often mentioned together with the words problematic and contradictory, it will consequently also be the focus of this essay. Here these features are treated in relation to literature in all its forms used by teachers in class, which also represents a part of the school debate. Together ethics and literature form a perspective that lacks research.
Identitet på marknaden, Varumärkesbyggande marknadskommunikation - En studie av företaget LL1903 ?
Dagens konsument exponeras dagligen av en stor mängd reklambudskap. Här spelar företags varumärke en viktig roll. Varumärket fungerar som en identitetsbärare och ger företaget en möjlighet att sticka ut på marknaden. Lyckad marknadskommunikation skapar konkurrensfördelar och resulterar i goda relationer till kunden. Varumärket är en samling tankar, känslor och åsikter som kanaliseras i en både medveten och omedveten förväntan på en produkt eller tjänst.