Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how expectations of these consumer generated ads differ from traditional advertising. The findings show that strong brands may benefit from these activities if handled the right way and the brand owner adapts it?s reaction to the content of the ad.

The essential thing about breaks has been in relation to time, body, movement, force and room during my examination. Through conversations high-school students from two schools have taken part in this study. The examination is based on conversations with the students and has focused on students? experiences of breaks, and is also carried through by the method of phenomenology. The results of my studie show that students - during their breaks - experience a feeling of allways heading for something and also that time seem to exist in three levels: filled time, non-filled time and flow regarding of time.

My thesis deals with the novel Ladies, written in 2007 by the Swedish author Mara Lee. When published, it was received as a book belonging to the chick lit genre but still got good reviews. This combination is really unusual and awoke my interest in the novel. My thesis is therefore an analysis whether Ladies can be considered a chick lit novel or not, and in what way it is similar to or differs from the genre. I start my thesis with an overview of former research of chick lit and what earlier was called trivial literature.

AbstractTitle: A gaze says more than a 1000 words ? a study of the portrayal of female celebrities in the photographic material on the online portals of Aftonbladet and Expressen En blick säger mer än 1000 ord - en studie av porträtteringen av kvinnliga kändisar i Aftonbladetsoch Expressens bildmaterial på InternetNumber of pages: 58 (59 including enclosures)Author: Sofie BackmanTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenAim: The aim of this essay is to study in what ways female celebrities are portrayed in the photographic material of the Swedish tabloid press. In which situations does she appear? What function does she seem to behold in the pictures? Further the thesis explores whetherthe portrayal of the female celebrity shows signs of stereotyping.Method/Material: The study combines a quantitative and a qualitative method. A picture analysis of photographic material from the online versions of the Swedish tabloids Aftonbladet and Expressen has been conducted.

AbstractI have chosen to make a study of the learning of reading and writing, as well as other learning difficulties that may occur, in this research.My choice of subject is based on the realizations I made during my time as a student teacher; that each teacher has his/her own way of teaching reading and writing. Sometimes, however, learning difficulties occur, and this insight caught my attention. It made me think about the underlaying reasons and how we, as teachers, can bring attention to these difficulties. With these questions in mind, I recorded my observations based on a series of interviews and literary studies in an attempt to answer my questions. The resulting research emphasizes how important the actions from the teachers are, as well the importance of having variety in your lesson plan.

Vilka problem med den matematiska förståelsen anser matematiklärare att elever med problem i svenska språket har? Vilka undervisningssätt anser lärare är bäst för att utveckla den matematiska förståelsen hos elever med problem i svenska?.

This essay contents a theme-centred study of Elsa Grave?s poetry. It presents an all-pervading featured doom-theme and illuminates three motifs and attitudes through which the theme is featured. The presentation includes analyses that bear in mind the double perspectives within Grave?s poems ? the subjective and the universal, where also an omnipresent political attitude is represented.

This study was about disability organisations opinion concerning ICF: s importance in their work to receive the same recognition and human rights for their members as citizens. The aim has been to elucidate disability organisations awareness about and use/non use of ICF and to increase the understanding of ICF: s importance for recognition and redistribution. Three different methods have been used: literature study, questionnaire survey, both on counties' (27) - and national (26) level and interviews (5) on national level. There is also a distinct difference between the disability organisations that represents people with visible impairments, who don?t think that ICF is so useful and they that represent people with invisible impairments, who thinks that ICF is a useful tool.

The purpose of this thesis is to find out the reasons and perhaps some answers to the problem as we see it, the sickness benefit expiration of those who experience this. By this said we have also taken into account the different laws and adjustments in the long-term sickness benefit, but also major reformation of the security net in the Swedish society. The efficiency of the law on passive long-term sickness absence was added in July 2008, but was later in January 2010 supplemented. The purpose of this law wasn?t only to reduce the long-term sickness absence but also to reduce exclusion.

Touch that is performed in a sensitive and gentle way can be a good complement in caring. To be stricken with illness can involve that the individual feels powerlessness and to have no control over the own body. This could lead to both psychical and physical suffering. To strength health is one of the nurses' responsibilities and to touch can be one way. The aim of the study was to describe patients' experience of the effects of touch.

The field of coping has become more developed during the past decades but there is still a lot to be discovered and discussed. Theories of developmental psychology describe the possibility to map a general developmental structure of how the human mind expands. The aim of this study is to contribute to further research in whether there is a reason why we cope the way we do in relation to age. The questions answered in this study was, what coping two girls, whom lived during the Holocaust, used and how the coping found, were possible to interpret from theories of developmental psychology. In order to answer the questions asked a method called Template Analysis Style and three different theories have been applied.

Games offer a safe and motivational environment that allows and encourages trial and error. A gamer can act in the game without any real consequences in real life. Thereby a gamer is offered the opportunity to develop a broad set of skills. Games have earlier been proven to develop gamer?s problem-solving skills.

Detta är en uppsats som har fått sin utgångspunkt från rapporten ?Om sociala problem i nya bostadsområden? från Centralförbundet för socialt arbete. Rapporten från 1976 konstaterade att det i hög grad förekom sociala problem i de nya bostadsområden som byggts enligt Miljonprogramsmodellen. I Halmstad byggdes bostadsområdet Andersberg för att bota den bostadsbrist som under 1960-talet rådde i Halmstad. Då området byggdes enligt normer från just Miljonprogrammet, blev uppsatsens syfte att se hur väl detta bostadsområde stämde överrens med de definitioner av sociala problem som preciserades i rapporten, samt att ge en lokal och levande bild av det tidiga Anderberg.

Data Warehouse är ett relativt nytt fenomen i jämförelse med traditionella databassystem, och i och med de senaste årens kraftiga tekniska utveckling har förutsättningar för att realisera konceptet skapats. Inom branschen finns ett antal problem rörande metadata, som i denna uppsats legat till grund för vår inriktning. Många av dessa problem beskrivs utifrån ett tekniskt perspektiv, vilket detta arbete inte gör. Vi har istället valt att undersöka vilka problem som föreligger vid säkerställning av att metadata hålls uppdaterat i ett Data Warehouse med hjälp av tydlig ansvarsfördelning. Vi har funnit att det föreligger vissa likheter mellan de problem som konceptet Knowledge Management angriper och de problem som en organisation ställs inför när man söker säkerställa att metadata hålls uppdaterat med hjälp av tydlig ansvarsfördelning.

Bakgrund: Till år 2020 ska antalet exportmogna svenska destinationer ha mer än fördubblats. Detta enligt projektet Nationell strategi som bland andra aktörerna Visit Sweden, Svensk Turism och Swedavia igår i. Visit Swedens roll i projektet är att marknadsföra Sverige till målgrupper utomlands.Syfte: Syftet med denna uppsats är att undersöka hur Visit Sweden arbetar för att marknadsföra Sverige och dess destinationer till sina utvalda målgrupper internationellt.Frågeställning:Hur arbetar Visit Sweden för att attrahera utvalda målgrupper?Vilken kommunikation finns med målgrupperna?Hur arbetar Visit Sweden för att stärka Sveriges image hos resenärerna?Metod: I denna uppsats har kvalitativa metoder använts med djupintervjuer och litteraturstudier för att ge författarna en bredare och djupare bild av ämnet för att kunna svara på frågeställningarna. Intervjuer gjordes med representanter från Visit Sweden och Svenska Institutet.Teori: De teorier som utgör uppsatsens teoretiska referensram berör image, integrerad marknadskommunikation, positionering, differentiering samt platsmarknadsföring.Slutsats: Visit Sweden definierar sina målgrupper utifrån analyser för att kunna rikta marknadsföringen till rätt målgrupp.