The purpose of this essay is to investigate how consumer advertising has an effect on other groups than the intended, the so-called extended audience of advertising. Previous research shows that consumer advertising can influence investors and employees of a company as well as affect the attractiveness of a company as a potential employer. In addition, research shows that more perceived cognitive effort in advertising results in positive signaling effects for consumers. This study aims to further build on these concepts in order to gain additional understanding of how consumer advertising can influence extended audiences. More specifically, it examines if more (versus less) effort in advertising can improve the future prospects on the labor market for an employee of the advertising company, by looking at recruitment consultants as an extended audience.

The pre-school is seen by many as the place where children get equipped for the future and the challenges there of. One of the most important aims according of the curriculum for Swedish preschools is that children get the opportunity, in interaction with the pedagogues, to develop their identity and to feel secure and satisfied with themself. Although, in the curriculum of the Swedish preschool system there is a comprehensive focus on the children?s competencies and learning, the importance that the children feel secure is not that prominent. Consequently a paradox occurs between the focus on children?s competencies and their need for care.

AbstractBachelor thesis in political science by Alexander Hassan, autumn 2008, ?Effects of external factors on a nations democratisation process during the transition from authoritarian to electoral democratic rule ? A categorical analysis?Supervisor: Tomas SedeliusIn recent years globalization has become a hot topic in understanding the world we live in today. Globalization has indeed had a great impact on international relations and with it a great influence on the domestic conditions that determine a nation?s possibilities. It is therefore rational to hold true that this also would apply to a nation?s democratic process.

Apotekssektorn omreglerades 2009 och Apoteket AB miste genom detta ensamrätten till att sälja läkemedel. En ny konkurrens har för Apoteket AB bidragit till en förändrad situation som inneburit att nya krav ställts både på företaget och på dess personal.Denna studie syftar till att undersöka Apoteket ABs verksamhet, efter omregleringen av apotekssektorn, med fokus på företagets personalstyrning. Undersökningen riktar sig mot hur företaget vill att deras anställda ska arbeta för att attrahera och behålla kunder. Vidare har ändamålet varit att ta reda på företagets tillvägagångsätt för att implementera detta arbetssätt i verksamheten, samt att ta reda på hur de kontrollerar att det nya arbetssättet bibehålls. För att undersöka detta har datamaterial från sju intervjuer, tre av Apoteket ABs årsredovisningar samt tjugo rekryteringsannonser analyserats.Studiens teoretiska utgångspunkt är Hochschilds (1983) teori om emotional labor, vilken handlar om hur serviceinriktade organisationer använder sig av medarbetares känslor och emotioner som en resurs.

Since several rules of law have a consideration of age, the Swedish labor law collides in many ways with the prohibition of age discrimination. The employment directives of EU were implemented in the member countries after the shift of the millennium. Sweden was the last member to introduce age as a ground of discrimination in its legislation. The purpose of this thesis is to investigate whether the Swedish regulations, regarding age discrimination and its application, is compatible with the EU.  The aim is also to investigate what is required to exclude the prohibition of age discrimination. The labor law provisions concerning the retirement age given in 32 a and 33 §§ LAS, priority rules according to 22 § LAS and the collectively agreed holiday benefit, which is regulated according to a worker's age, is to be investigated to see if they actually qualify for the exclusion of the prohibition against age discrimination. Furthermore, the paper intends to describe if the Swedish legislation has taken account of the research available on the subject of "age" and ?age discrimination?.

The aim of this paper is to examine how the press describes the public and private role of the Swedish monarch in texts that report about the biography Carl XVI Gustaf ? den motvillige monarken (Sjöberg et al. 2010) when it is published in November 2010. The examined period ranges between the days just before the release and a fortnight after. The analysis is limited to standard Swedish papers: a daily, Svenska Dagbladet, and an evening paper, Expressen.Questions asked in the study are: In what ways do the analysed texts raise a discussion about the monarchy?s importance or function in the society of today, that is a public debate on the monarchy? To what extension are status symbols used in the constructing of royalty, that is what Jürgen Habermas (2003) describes as representative publicity? What similarities and differences are found when comparing the news articles in the daily and in the evening paper?The method used to answer the aim and questions is the critical discourse analysis, as Norman Fairclough (1995) describes it, and the theoretical perspective of the essay is Jürgen Habermas? (2003) theory about the bourgeois public sphere.The result shows that the news articles in the daily unsurprisingly construct only a public who wants to debate on the monarchy.

This study is an intersectional analysis of how women who?ve immigrated to the bilingual municipality of Pajala, experience their current and future work life. The study is based on nine qualitative interviews with women of different class, age and origin. A number of constellations of relationships between these categories emerge in this study. What seems most central is that traditional notions of femininity and masculinity segregate labor vertically and horizontally.

The study is aimed at investigating the images of God, or how God is percepted, that is beingpresented in the artistic work of Ingmar Bergman, and how they differ from each other. The filmsthat are being analysed in this study is The seventh seal (1957), The Magician (1958), Through aglass darkly (1961), Winter light (1963), The Silence (1963), Persona (1965) and Cries andwhispers (1973).To examine the images of God that are being presented throughout the scope of the study Iam mainly using common cinematic theories that are presented in James Monacos How to read afilm (2000) and Louis Giannettis Understanding film(1993) which basically are structuralistapproaches to discussing film as a language and interpretation.I am studying each movie as it is presented to us, the viewers, and only speaking of the film.I am also looking into Ingmar Bergmans personal life, not to examine if he was a Christian believer,but for clues to interpret themes, characters and the event taking place in each of the films. Thestudy is investigating the series of films as a connected unity, a connected unity that explores therelationship of God and mankind as it is presented in the films.The result of the study is that the image of God presented in the films of Ingmar Bergman isa God that moves from the transcendent sphere to the immanent sphere, a God, or ?the Holy? thatover the years transforms into something materialistic. This new God, or holiness, is something thatexists in the interpersonal relations of mankind in the latter work of Ingmar Bergman..

Every single child has the right to a childhood as well as a future. The labor regulations within the international conventions exist in order to make sure that these rights are looked after, but the ratification of the conventions is just the beginning. In order to receive the results which are set by the conventions, it is crucial that the implementation is successful. The politics of the country have to change and improve in order to achieve compatible laws, but also the population has to be given the opportunity to obtain education and knowledge about their human rights. Children who are forced to work at a young age, often under inhuman conditions, are not only deprived of their childhood but also of the chance to develop into an independent individual at the same time as this interferes with their education.

The EU-project HEALTHGRAIN has suggested a new definition for whole grain which allows a small part of the grain to be removed during processing. By removing the outer part or the grain the hygienic quality will increase but it is not clear how the taste and colour is affected. So therefore in this study three different debranning methods, peeling, pearling and polishing, which remove the outer parts of the grains have been used on common and durum wheat. The dietary fibre and ash content, as well as germination was analysed in untreated, peeled, pearled and polished grains. The decrease in dietary fibre and ash was higher in grains that had been pearled compared to those that had been peeled or polished.

Denna studie har som syfte att ge underlag för beslut om hur återvinningsföretag borde gå tillväga i sina försök att höja återvinningsgraden. För att kunna uträtta detta, kommer jag att undersöka Tonglets och Barrs teorier och rekommendationer. Jag kommer även att leta efter bevis som stödjer att det finns en bristande överensstämmelse mellan individers avsikter och deras beteende..

This report covers the conceptual design of a new one person hybrid vehicle that is to be fast and convenient to drive on the roads. The vehicle is most of all supposed to be used as a commute vehicle but can also be used at other occasions as well.During the work with this project the group has focused on three larger areas, the outer design (body), wheel chassis and an ergonomically designed interior. The group was not able to just create these parts in 3D to get a trustworthy vehicle, hence number of other components and details were also created to get a better entirety.The outer design starts with idea generation and sketches and ends with a 3D model which is rendered to show how the final product is going to look. The design of the body has been going on during the entire work process due to new ideas and improvements that seemed interesting and had to be changed.The wheel chassis also started with idea generation, research and sketches. It ended up with a simulated 3D model which later on was mounted on the vehicle body to show how the vehicle is going to perform during usage.

The purpose of this essay is to inquire whether there are any resemblance or differences in the Migrationperiod textiles between the three places that I have chosen, Högom in Sweden, Evebø and Snartemo in Norway. Another purpose is to investigate if this magnificencedressmaterial indicate some kind of mental borders, social differences or hierarchy not only towards other powerful chieftains in other areas but also inside there own society and groups, a dresscode. In other words both individually locally as regionally and internationally. If there are resemblance's between the dressmaterial, gravefinds and the graves context could that be a sign of the same sphere of power, alliances, trading, intentional import, domesticproduction, culturedistribution? My aim in this essay is to try to show that the textile ought to have a higher significance place among archaeological material.

Fas 3 är en omdebatterad del av den svenska arbetsmarknadspolitiken och det arbetsmarknadspolitiska åtgärdsprogrammet Jobb- och utvecklingsgarantin. Syftet med Fas 3 är att personer i långtidsarbetslöshet så snabbt som möjligt skall komma tillbaks till arbetslivet. Syftet med denna uppsats är att med hjälp av kvalitativa metoder undersöka bilden av Fas 3, utifrån den arbetssökandes perspektiv och utifrån arbetsmarknadspolitiska styrdokument. De frågeställningar uppsatsen förhåller sig till är: 1. Vilka är de huvudsakliga resonemangen kring arbete och arbetslöshet i arbetsmarknadspolitiska styrdokument som reglerar och kommenterar Jobb- och utvecklingsgarantin, samt i deltagarnas berättelser om Fas 3?2.

This is an essay about unemployment in Trollhättan during the period 1880-1910. In my essay I write about what was made to help the ones who were unemployed. I ask the questions: What did the society, the workers and last but not least the unemployed themselves do?My conclusion is that some things were done. For example were The Labor Unions in their growth and economical support from them and the county could help some people.