ABSTRACTTitle: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken)Number of pages: 42Author: Louise KindblomTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala universityPurpose/Aim: To achieve a deeper level of knowledge and a better understanding of high school teenager`s perception of the three fashion brands Gucci. H&M and Canada Goose and too distinguish potential gender related differences in their perceptions.Material/Method: A questionnaire about fashion brands delivered to three schools in the Stockholm area.Main results: Teenagers perceptions of the three fashion brands Gucci, H&M and Canada Goose are more different than similar. This differences in teenagers perceptions are discernible in a comparison between the most usual and unusual associations that are related to each of the brands. Gucci is associated with success, wealth, excitement and uniqueness. H&M is for example seen as earth-bound and has in a comparison with the other brands reached the highest level of positive associations.

With this essay we want to enlighten the problems to match the brand image an enterprise has with their determination of prices. The purpose with this study is to examine how customers apprehend when cloth enterprises extend their brand in the same category. Further we want do identify how this kind of brand extension can affect the position on the market the enterprise has. Thereby we want from incumbent relevant theories develop factors which enterprises ought to take into consideration at the time of a brand extension in the same category..

Självkoncept, och då i synnerhet individens kroppsuppfattning, kan styra individens motiv till träning samt inställning till proteintillskott. Vidare forskning krävs för att verkligen påvisa skillnader mellan könen även om tendenser kunde urskiljas..

This essay studies the christening rites in Church of Sweden and what theological motives that are present herein, and how the current revision of the rites have brought in new theological motives with the basis in the contemporary theological debate about the liturgy and theology surrounding the christening rites.The conclusion of the essay is that the revised christening rites have not included any new motives, but has rather restructured and re-emphasized the motives to adopt the christening rites to the findings of contemporary research regarding the christening..

The thesis explores the Uncovered Interest rate Parity (UIP) and the possibility of cross-currency arbitrage between England, Germany and Sweden. The data is gathered between May 1999 and December 2005 on a monthly basis and is compared using simple regression analysis. The aim is to find out whether UIP holds and, if it does not, a risk premium exists that makes it possible to make arbitrage gains on moving capital between England, Germany and Sweden. It is discovered that UIP does not hold and that cross-currency arbitrage possibilities exist. In the end a an attempt is made to practically show how the arbitrage possibility could be used for a real investor to make risk free gains from the Foreign Exchange market..

This essay is written in order to expose the construction of collective identity in textbooks for Swedish as a second language. To help visualize the process that shapes and categorize sub-jects based on a relational identity formation I assume mostly from Ernesto Laclau and Chan-tal Mouffe's discourse analysis theory frame. The paper called it as discourse theory. There are two textbooks in Swedish as a second language to be studied. Based on the textual materi-al found in the textbooks I perform a discourse analysis involving mainly focus on relational identity construction.

This thesis aims at examining to what extent a few, algorithmically very easily extractable document features can be used to classify electronic documents according to genre. A set of experiments is therefore carried out, using only 11 such simple features in an attempt to classify 84 documents belonging to electronic academic journals into three manually identified genres: table of contents, article, and review. The 11 features are also divided into three sets, containing metrics of words and sentences; punctuation marks; and URL links, respectively. The performance when using these sets of features is then measured with regard to classification accuracy, using a k-NN classifier, four different values of k (1, 3, 5, 7), and both leave-one-out and 10-fold cross-validation. Best results are achieved when using all three feature sets (i.e.

This paper is a case study of a local labour market project. The aim of the study is to investigate the staff?s way of working with unemployed people, receiving social assistance, in order to reduce the payment of social assistance in four adjacent city districts of Stockholm. Other objectives of the study are to investigate which criteria the staff uses when selecting participants for the project, in which way the participants? background affects the measures taken by the staff and how the staff experiences working as part of a project.

The Sweden Democrats uses a term to describe a situation where ?swedes? are being discriminated against by other ethnic groups and where the elite is promoting this. The term ?svenskfientlighet? can be translated as ?swedofobia? and in this thesis a speech by the party leader Jimmie Åkesson held during the election campaign that solely was dedicated to this term is being analyzed with the help of tools developed by the scholar Ruth Wodak. Ruth Wodak has previously analyzed the rhetoric by other European right-wing-populist parties like FPÖ in Austria and has asked for other researchers to analyze the speech used by right-wing-populist and extremist parties to get a better understanding for just how these parties construct their different enemies.

I studien undersöks genom semiotisk analys hur livsstilsmagasin representerar och tilltalar kön. Vidare undersöker vi hur livsstilsmagasinet Damernas Värld representerar och tilltalar kvinnan och kvinnligheten samt hur livsstilsmagasinet King of Sweden representerar och tilltalar mannen och manligheten. För att genomföra vår studie har vi använt oss av frågeställningen: Hur representerar och tilltalar Damernas Värld kvinnan och kvinnlighet samt hur representerar och tilltalar King of Sweden mannen och manlighet? Vilka skillnader och likheter kan man se i Damernas Världs representation och tilltal av kvinnan och kvinnligheten och King of Swedens representation och tilltal av mannen och manligheten? Kan studien genom att synliggöra kvinnan och kvinnlighetens representation och tilltal i Damernas Värld samt mannen manlighetens representation och tilltal i King of Sweden, belysa huruvida könen konstrueras i dessa livsstilsmagasin och i så fall hur?.

Syftet med studien var att få mer kunskap om vilka motiv människor har till att ständigt återkomma till Sweden Rock Festival och vilka upplevelser under festivalen som attraherar dem. Frågeställningarna var: Varför väljer man att återkomma år efter år till samma festival, och vilka upplevelser under festivalen är attraherande?Till grund för empirin, ligger en kvalitativ studie med intervjuer av sju ständigt återkommande besökare till Sweden Rock Festival. Analysen grundar sig på socialpsykologiska teorier om mänskliga möten av Goffman och psykologiska teorier om motiv. Dessa är bl a; Cromptons teorier om push och pull faktorer och Manells och Isa-Aholas escapeseeking modell.Resultatet visar att informanterna väljer att återkomma för att uppleva sådant de saknar i sina liv till vardags.

This study concerns ways in which Muslims in Sweden construct their identities. The theoretical approach of the study is based on the assumption that people construct their identities through narratives. Circumstances such as time, place, and relationships affect how narratives are told and therefore how we perceive ourselves and the world around us.In the wake of 11th of September 2001, the old colonial narrative of ?the West vs. the East? has become powerful, and makes many question the possibility of successfully integrating Muslims immigrants in Western countries.

The purpose of this study is to get an understanding about how municipalities in Sweden integrate climate-change into the social planning; especially the risk of flooding. To get a good picture of the planning process, background about the following are given; flooding, social planning and protective measures that can be taken against flooding. Three municipalities in the south of Sweden is studied; Halmstad, Vellinge and Kristianstad. They have in their work progressed differently and Kristianstad is the municipality that already has taken measures to protect themselves against flooding. The other two have only started to plan for the future threat.

During the beginning of the 19th century Sweden is effected by the Napoleonic Wars and in the aftermath of the war Sweden looses Finland to Russia. This loss leads to the dismissal of King Gustav IV Adolf and the introduction of the Bernadotte dynasty on the Swedish throne. Over the century the industrialization plays a big part in the progress of Sweden. The growth of the industries leads to developments in the areas of agriculture. With this essay I would like to examine if the people on the countryside of Gotland keep the same pace as the people on the mainland in their introduction of new things.

The purpose of this essay is to investigate modern influence in the painting Strömkarlen, by Ernst Josephson. Strömkarlen was painted 1884 in Norway. First the essay performed an investigation of earlier researchers statements to establish a ?common truth? that puts the painting in a realistic/naturalistic-romantic context. With the help of Yve-Alain Bois? model, where he sees art from the painters point of wiew, it was possible to use two articles, written by Ernst Josephson in the fall of 1884, where he debates the conditions for art and artists in Sweden.