In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

Under the hawks wingsDistribution and sorting at the upptagningshem in Sandsbro between the years 1933-1935This paper aims to study a so called ?upptagningshem? in Sandsbro, Sweden during theperiod 1933 to 1935. All the children during those three years were enrolled in theupptagningshem is included in the study, a total of 101 children. The main sources studied areprimary sources obtained from the county archive in Kronoberg which is shown in aquantitative method with the thesis that the upptagningshem works according to YeheskelHasenfelds ?people-processing technologies?, which acts as a sorting device which meanscategorizing and classifying activities where different kinds of people are sorted and based onthe results taken care of, by appropriate other organization that can provide the rightresources.

 Why is it that we still live in a society where an individual's social background plays such a big part in their chances of reaching a higher education? Despite the numerous educational policy reforms, especially in Sweden, it still seems that an individual's career choices are pretty much related to what kind of social class they grew up in. Sociologist Pierre Bourdieu claimed that social class is reproduced in the school system, and that students from the lower classes are much less likely to reach a further education than students from the middle or upper classes due to injustice in the school system. One thing that plays a big part in this "Catch-22" situation is the concept that Bourdieu calls habitus. Habitus could be explained as an individual's taste, knowledge, ability to master the spoken language, etc. Your habitus is manifested in the choices you make, the music you listen to, how you dress and the way you speak, and it determines your relation to the education system and life in general. As part of my essay, I wanted to interview students from lower or working class at my school, Konstfack, to see if they have had any negative or positive experiences from their encounter with a higher education. And if so, could they be linked directly to their social background? As a reaction to my own and my interviewees? experiences and frustration, I use the concept of habitus in my practical work.

In a municipality in the county of Stockholm there is a preparatory class which accepts newly arrived children from other countries. In the preparatory class the education is focused on teaching students the Swedish language so that they eventually, after about 3-4 -terms, can be transferred to a "regular" class.For students with a different native language, it takes about 5-7 years longer to learn the knowledge-based language that is used in school (Gibbons 2009: foreword). This requires education in school to be linguistically developing.The purpose with this essay is to gain knowledge on how pedagogues can work in a linguistically developing manner with students who have Swedish as their second language. The comparison between education in a preparatory class and education in two regular classes at two different schools is also part of that purpose.What is the education considering linguistically developing work methods like in the preparatory class and the" regular" classes? Are there differences and similarities between the preparatory class and "regular" classes education when it comes to linguistically developing work methods? Which part of the education is adapted to a linguistically developing perspective that fits students with Swedish as a second language?Theories as the socio cultural theory, the proximal zone, and Jim Cummins model, concerning among other things language and knowledge development, is brought up and linked to the study of differences and similarities between schools.

The aim of the study was to evaluate the social integration amongst newly arrived students in the two different school systems Sweden welcomes them into. The first school system takes in newly arrived students into preparation classes whilst the other integrates the students directly into ordinary classrooms. The examination is based on qualitative observations in the classroom, canteen, and playground, and interviews with teachers and a select few students from each school system.The result of the study showed that newly arrived students in ordinary classes are socially integrated more into the school than the newly arrived students that are welcomed into a preparation class. Newly arrived students are offered a larger chance of being integrated into the school environment if they are introduced directly into an ordinary class. In preparation classes, social integration is narrowed down to between the classmates.

För att dagvatten ska ses som en resurs behövs verktyg för att lyfta fram mervärden som genereras av dagvattensystemet. Med anledning av detta var syftet med denna studie att utveckla en metodik för att kunna jämföra olika dagvattensystem, med avseende på mervärden och risker.Vad som utgör mervärden och hur de genereras varierar från fall till fall. Därutöver uppkommer svårigheter vid mervärdesbedömningar eftersom de beror på vilket perspektiv bedömaren har samt i vilket syfte analysen genomförs. I den här studien har mervärde definierats som:Ett värde, för en individ, organisation eller miljön, utöver objektets huvudsakligen tänkta funktion.Mervärdena och riskerna delades in under fem olika kategorier: miljö, ekonomi, teknik, hälsa och sociokulturellt. Mervärdesanalysen som utvecklades baserades på faktainsamling via en enkät samt en arbetsgrupp som sedan kunde sammanställa och utvärdera svaren.

The purpose of this thesis is to examine the representation of race, social class and gender in the 2013 video game Grand Theft Auto V. Postcolonial theory, including terms such as cultural hegemony, whiteness and Michel Foucaults definition of power, has served as the basis for the analysis. The postcolonial theory has been combined with class theory and gender theory for an intersectional analysis. Semiotic analysis has been used as the method in the thesis, and a total of nine story missions ? three for each protagonist in the game ? have constituted the material.

The purpose of this study was to examine creativity in psychosocial work. The aim issues where to find out how creativity develops in social work, why the relation is important for the innovativeness and how the creativeness can change a person. Through a qualitative method with interviews of four persons in psychosocial work and with one man who's a professor in philosophy, four relevant themes were identified. The themes are about the relation, the meeting, the dialog and the changing. All four themes are related to creativity and I used existential, philosophic and also psychoanalytic theories when I analyzed the material.

Children of school age, who have just moved to Sweden can either start in a preparation class or in a normal class. There is no Swedish law or national policy that determines how new children will start and continue their education in Swedish schools. The decision is up to the schools or the communes.This study investigates what kind of educational methods teachers, from a sample of two different schools, are using to educate the newly-arrived students and if these methods are making any contribution to integrating these children into the Swedish school system. The study will raise questions like, how are the new students introduced to the Swedish school, what is the purpose of having the children in preparation class as opposed to normal class, and what methods do the interviewed teachers use to integrate the new children into the school system?Interviews were conducted with four teachers, an associate professor and a senior lecturer in education, who has done several years of research about children from abroad coming in to the Swedish school system.

Thanks to I have got to explore different teaching ways around the problem solving in a year 3, in a multicultural school which is located south of Stockholm, I have been able to answer my question at issue in my degree work. My question at issue on this investigation and the purpose with my degree work was to explore different teaching ways that promotes pupils with another mother tongue than Swedish, to develop reading comprehension and to get a better understanding of mathematical concepts in problem solving tasks. On this investigation have I chosen to teach these pupils to explore, reach and gain a deeper understanding of what teaching about problem solving promotes these pupils. I have when it concerns choice of method and material collections assumed from a qualitative investigation and gathered the material with help from participation notices and interviews. I have in my investigation reached the conclusion that those pupils with another mother tongue than Swedish developed reading comprehension and got a better understanding of mathematical concepts in problem solving tasks by being taught in a creative and varied teaching. A creative and varied teaching as I taught those pupils in contained:the pupils had to work with living-related problem tasksthe pupils had to work in pairs to resolve problem solvingthe pupils had to work in larger groups to resolve problem solvingthe pupils had to work in a creative way, by writing and drawing pictures and do their own mathematical fairy tale in problem solvingthe pupils had to work with manipulatives to resolve problem solving in half classes..

The purpose of this paper is to make a feminist textual analysis of three female protagonists incontemporary novels in order to demonstrate representations of ?skeva? female bodies, deviantfrom beauty-, slender and age norms. The analysis is based on an intersectional perspective whichdemonstrates the interaction between body, sex, gender, class, sexuality and age. The theoreticalmaterial used are class theories by Bourdieu and Skeggs, performative theories by Butler, theoriesof grotesque realism by Bachtin and the female grotesque by Russo and Lundberg. The charactersall belong to the genre of the female grotesque which manifests a feminist protest and a free zonewithin patriarchal power structures.

The intention of this paper was to study the integration between the students from the introductory class, and the students from a regular class. The school we studied called Arlanda Gymnasium. Where we did a study on what the municipality and the school makes for students at the school to be integrated with each other. And what the school does to achieve the educational goals set. We will also see if the school and the municipality meet and comply with criteria such as school work places.

With increased need for flexibility in timber deliveries, forest roads become an important factor. The disintegration of roads during the spring season can be avoided if it is possible to rule cutting areas to stands with good carrying capacity along roads with good carrying capacity. The goal with this work was to create a method to find the stands with high carrying capacity located near roads with high carrying capacity, and select them into a collection file. The method was based on Esri ArcGIS 9 and the tables that follow within that program. The method resulted in four different themes: 1. Collections with GYL 100 that cross the bufferzon for 0, 1, 2 and 3 class roads. Result 36 collections. 2. Collections with GYL 100 and 200 that cross the bufferzon for 0, 1, 2 and 3 class roads.

För att dagvatten ska ses som en resurs behövs verktyg för att lyfta fram mervärden som genereras av dagvattensystemet. Med anledning av detta var syftet med denna studie att utveckla en metodik för att kunna jämföra olika dagvattensystem, med avseende på mervärden och risker.Vad som utgör mervärden och hur de genereras varierar från fall till fall. Därutöver uppkommer svårigheter vid mervärdesbedömningar eftersom de beror på vilket perspektiv bedömaren har samt i vilket syfte analysen genomförs. I den här studien har mervärde definierats som:Ett värde, för en individ, organisation eller miljön, utöver objektets huvudsakligen tänkta funktion.Mervärdena och riskerna delades in under fem olika kategorier: miljö, ekonomi, teknik, hälsa och sociokulturellt. Mervärdesanalysen som utvecklades baserades på faktainsamling via en enkät samt en arbetsgrupp som sedan kunde sammanställa och utvärdera svaren.