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6483 Uppsatser om The changed media landscape - Sida 22 av 433
Socialsekreterares kunskap om och anvädning av sociala medier i arbetet : En studie i en medelstor kommun i södra Sverige
AbstractThe aim off this study is to research social workers´ knowledge, use, risks and possibilities of social media in their work with clients. Because today the society is using social media networks in daily life and social media has become a tool in social work as well. How does social media and social work cooperate? And how does social media effect social workers? For example the website Facebook has grown huge and many people use it everyday. Where is the line between work and private life? To reach this knowledge in this study, qualitative interviews have been done with six social workers that work with children, youths and families.
Barns möten med interaktiva medier
This essay deals with children?s and adolescents? use of interactive media as a tool for doing relations with each other. The purpose is to increase the understanding of the impact interactive media has on pupils? relations and identity development both in school and on their spare time. The school system?s mission is not only to teach formal knowledge and facts but also to train children?s social skills and abilities.
#VisitOurCountry : Nationella turistorganisationers användning av sociala medier
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.
Sociala Medier : Interagera, engagera och komplettera
Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.
Ett landskap av tro. En uppsats om eventuella kopplingar mellan l?mningar fr?n yngre j?rn?ldern och de f?rsta kyrkornas placering i v?stra ?sterg?tland.
For some time, there has been a general thought that churches built in the Early Middle Ages in Scandinavia, around the 12th century, directly replaced cult buildings or cult sites from the Late Iron Age. There are archaeologists who have criticized this and were instead skeptical that churches at all were built on places where a pre-Christian cult building existed. Several examples from Scandinavia contradict this and show a continuity of place and cult from the Late Iron Age to the Early Middle Ages. The aim of this thesis is through a spatial analysis, study Late Iron Age archaeological sites in the landscape around thirteen churches located around lake T?kern in the western part of ?sterg?tland, to see if there is a place and cult continuity from the Late Iron Age to the Early Middle Ages at the selected locations.
Från TV-TV till Social-TV : En studie av strategier för Webb-TV och Sociala Medier
This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and Mediamätning i Skandinavien. The use of social media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and social media.
På bänken ? En undersökning om damidrottens plats inom sportjournalistiken
The world today is not an equal place. We see children starve, people being discriminated and women?s rights being neglected. The media coverage of women?s sports is no exception.
Sociala media och arbete: Relationen mellan psykologiskt arbetsklimat och nyttjande av sociala media i arbetet
Genom att studera relationen mellan upplevt psykologiskt arbetsklimat och
anställdas användande av sociala media i arbetet söktes stöd för studiens
huvudsyfte: om anställda använder sig av sociala media i arbetet om
arbetsklimatet inte upplevs som positivt, samt om sociala media används, hur
anställda då uppfattar sociala media som hjälp och stöd i arbetet. Genom en
webbaserad enkät samlades data in från deltagarna (N = 27), vilka härrörde från
tre IT-avdelningar i en kommunal organisation i Mellansverige. Analyser av
ackumulerad data skedde till övervägande del genom Spearmans korrelationstest
och Mann-Whitney U-test. Resultatet indikerade stöd för två av studiens tre
hypoteser vad gäller samband mellan upplevelse av psykologiskt arbetsklimat och
användande av sociala media, samt skillnader mellan anställdas upplevelse av
relationer till kollegor offline och användande av sociala media. Däremot
hittades inga signifikanta skillnader för hur anställda, beroende på hur de ser
på kunskap, tar stöd från relationer online och offline..
Rysslands politiska utveckling : En fallstudie över svensk säkerhetspolitik
The Swedish security policy has changed from stressing neutrality to embrace co-operation within the EU and other organisations. New threats like terrorism, boarder-crossing criminality and natural disasters require new ways to deal with this type of problems to protect the society. Since the beginning of 21st century the high Russian economic growth has made it possible for the country to play an increasingly role as a superpower on the international political stage. In the same time the democratic development has been replaced by an autocratic rule which has obstructed the Russian- European relations. From a Swedish security policy view the Russian political development is of importance and the picture of Russian as a threat has changed from 1996 to 2008/09.
Fågelskådare och lantbrukare i samarbete : kommunikation och naturvård i jordbrukslandskapet
In the spring of 2006 a pilot project was initiated by The Rural Economy and Agricultural Societies of Sweden together with The Swedish Ornithological Society in order to increase collaboration between bird watchers and farmers. The project as a whole comprised 11 farms in South-Central Sweden. The aim was to benefit the decreasing populations of bird species related to the agricultural landscape. The purpose of this master thesis was to study how similarities and differences between bird watchers and farmers regarding opinions about nature, landscape, agriculture, birds and nature conservation have influenced the collaboration. Four of the farmers and five of the bird watchers that participated in the project were included in this study.
?Det gäller att hänga på?- en studie om marknadsföring av folkbibliotek via sociala medier
The purpose of this bachelor thesis is to examine how public libraries use socialmedia for marketing purposes, and what librarians think about this. My focus of this thesislies on what librarians think about marketing of libraries through social media and if theythink that marketing through social media can create a better relationship between the libraryand its users. The questions I wanted to answer were:? Libraries using social media, for what purpose do they use them? ? Do the libraries choose to use social media to market their organization? Why? ? What attitudes exist among librarians about marketing through social media?The theoretical framework for this thesis is Evert Gummessons model off Relationshipmarketing and the process of Internet marketing, which both are based on relationalperspective. The methodology used for this study was structured interviews.
Landskapsplanering ur ett hållbarhetsperspektiv :
Environmental problems are accelerating with energy consumption and the release of greenhouse gases as the major issues. This affects landscape planning mostly through environmentally hazardous transportation and heating of buildings. In environmental work, the term "Sustainable development" is often used. This term was coined in the Bruntland report in 1987. A number of frameworks have been developed to clarify the term and to remind the user about relevant aspects of sustainability.
Märstaån ? ett vattenlandskap : Är våtmarker och dammar vägen framåt?
The overall aim is to examine how the European Union Water Framework Directive has affected the local water management in the catchment Märstaån situated in the eastern part of the lake Mälaren river basin, Sweden. The first part of the study gives an historical overview of the area with focus on how the old agricultural landscape was handling the nutrient load from farming activities by means of different kinds of wetlands. By using the concept of the procedural landscape, introduced by Torsten Hägerstrand , together with historical maps with dates starting from the 17th century, the pre-modern landscape is analyzed. The second part is an investigation, based on qualitative data, on how the different actors in the catchment area work together to secure the water quality for the Märstaån river. The analysis shows that the Märstaån catchment river systems are mostly unchanged in the rural areas. The exception is the mainstream section of the Märstaån river running partly underground today and the Halmsjöbäcken river that is heavily affected by the Arlanda airport situated within the catchment area.
"Men en sak är säker, tiggare berör" : Konstruktionen av tiggeri och tiggare i dagspress
The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.
?Facebook har blivit lika självklart som att ha telefon? : Tre bibliotek i Umeåregionens arbete med sociala medier ? en utvärdering
?Facebook has become as natural as having a phone? The use of social media in three libraries in the Umeå region ? an evaluationSocial media has come to be an integral part of people?s everyday life, as well as the business world in terms of communication and marketing. More and more libraries also embark in the use of social media, and the purpose of this study is to evaluate the use of social media in three libraries in the Umeå region. The libraries all use Facebook as their current, primary social media. Thus this study focuses partly on the analysis of the content on each library?s Facebook page, and partly on the experiences of the responsible librarians. The evaluation is based on a mix of existing tools in evaluating social media that are relevant in a library context.