Uppsatsens huvudsakliga syfte är att öka förståelsen för hur varumärkeskapitalets dimensioner påverkas av en nedåtgående vertikal brand-extension. Med en kvantitativ metod och en experimentell undersökning, med 440 svarande studenter, har vi belyst området. Experimentet baserades på en fiktiv lågprislinje för ett starkt varumärke inom dagligvaruhandeln, i vårt fall Uncle Ben?s. Den teoretiska referensramen kommer från områdena varumärkeskapital och brand-extension.

Förstudie av Fysisk aktivitet på Recept- ett projekt mellan vårdcentralen Ankaret och Friskis&Svettis i Örnsköldsvik. - ur ett hälsoperspektiv (Pilot study of exercise on prescription, a project between the health center Ankaret and Friskis&Svettis in Örnsköldsvik - from a healthperspective) Bachelor Essay in Swedish. Umeå: Umeå university, Department of Education.Physical activity is a growing problem in Sweden. To improve the situation a working method called FaR was developed. FaR is physical activity on recipe that primary health care providers can prescribe their patients.The aim of this study was to investigate how a project in which, FaR patients are prescribed by the health center to a wellness facility may succeed.

The automotive market is currently undergoing a historical change where stricter emission legislations and ever increasing fuel costs have intensified the search for effective alternatives to the conventional internal combustion engine, which has resulted in a substantial trend towards electrification of powertrains. Storage of electrical energy is the fundamental component in this technology where the lithium-ion batteries are currently considered as the most appropriate solution. Lithium-ion batteries, however, as other types of batteries, can only be used efficiently and durably within a specific temperature range.This Master thesis has been carried out in collaboration with Electroengine in Sweden AB, situated in Uppsala, which has an ongoing project regarding development of a modular battery system for electric powertrains. The project is at a stage where an initial prototype has been developed which provides the foundation for this thesis. The study has addressed the battery system performance from a thermal perspective, in order to validate the ability of the system to create a thermally serviceable environment for the lithium-ion battery cells.

Forest as an investment alternative has become more and more popular over the last few years. Between the years 2004 and 2007 increased the price level on forest land with 70 percent in Jämtland. In this thesis a comparison has been conducted between forest in Jämtland and an investment in the stock market. The risk in the two investment alternatives has been included in the comparison. The thesis includes two different studies between the two alternatives.

AbstractThe future of ethanol is depending on good solutions for the production. ENA energy power plant produces electrical power and district heating by heating biofuel. By building an integrated bioenergy plant surplus steam could be used to produce ethanol as fuel to vehicle.This would mean that ethanol is produced renewable energy and the energy for the process derives from the surplus of power.  ENA energy, MDH (the University of Mälardalen) and the energy authority has initiated a research project were different bioenergy combinations integrate with existing power plant.  As a part of the project which size an integrated factory should be to gain the best efficiency for the plant was investigated. Consideration will be taken to the cost of the production in order to be competitive to the price of imported ethanol.  Etanolens framtid vilar på bra lösningar för framställning.  I ENA energi kraftverk i Enköping produceras el och fjärrvärme genom eldning av biobränsle.  Genom att bygga ett integrerat bioenergikraftverk där skulle man kunna använda överskottsånga till att framställa etanol som fordonsbränsle.

Problemformulering: Är informationen på prisjämförelsesidorna tillförlitlig samt oberoende av återförsäljare som kan ha intresse i att uppvisa partisk information?Syfte: Syftet är att, med hjälp av en explorativ undersökning samt användning av både kvantitativa och kvalitativa undersökningsmetoder, få klarhet i om informationen på prisjämförelsesidorna är tillförlitlig och därmed även oberoende av återförsäljare som kan ha intresse i att uppvisa partisk information.Metod: Vårt tillvägagångssätt har bestått av både en kvantitativ och en kvalitativ metod. Den kvantitativa metoden har grundats i två separata explorativa tvärsnittsstudier och den kvalitativa metoden har bestått av 7 strukturerade intervjuer.Vår ansats kan liknas vid en induktiv metod, då vi utgått från insamlad primärdata. Resultatet från dessa anknyts sedan till generella teorier. Undersökningsobjekt: Vi har valt att studera de tre prisjämförelsesidor som anser sig vara informationsoberoende: Compricer, Pricerunner och Prisjakt.Teori: Utifrån vår undersökning har vi valt teorier om marknadsföring på Internet, om e-handel, marknadsföringsmixen och slutligen Porters femkraftsmodell.

The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. These interviewees represent different facets of the industry and facilitate an understanding of which factors, such as: investment costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the driving factor when it comes to the procurement of new equipment. A lower environmental impact is a positive side-effect of lower energy consumption.

This thesis aims to present the essential background on how to perform climate changeimpact assessments, and to present the results from a climate impact assessment on waterbalance and nitrate leaching for an arable Swedish soil. The soil is a sandy soil in southwesternSweden, grown with spring cereals. This study is meant to be a benchmark example,and cannot be seen as a regional or national assessment for Sweden, rather as an approachto present and analyze the most important parts of these kinds of assessments.A dynamical simulation model (COUP, Jansson and Karlberg, 2004) was used for thisstudy. The model was parameterized and calibrated against data from an experimental site,located in Mellby in Hallands county, south western Sweden. Measurements were carriedout between 1st of April 1988 and 1st of April 1991.

Question:"Does the market possess perfect information as the efficient market hypothesis says?""Is there any significant relationship between the abnormal stock return on the ex ? day and the dividend?" Purpose: The purpose of this study is to enlighten and find understanding about stock return versus dividend on the ex ? day and try to figure out if abnormal returns occur on the portfolio during dividends.Methodology:The study was based in a quantitative nature and was derived with an event study and a hypothesis testing. The authors investigated the thirty most traded shares on the Stockholm stock exchange during a period of five years (2005 ? 2009). They were analyzed during a total of nine days; the estimation window was set to sixty days.

The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction.

The background of this study is an article in the hunting magazine ?Svensk Jakt? where Karl Hedin claims that his sawmills has not noticed any significant moose damages in the timber. The purpose with the study is to find out the causes to the moose explosion and what it has led to in today?s forests. A questionnaire has been sent out to sawmills in the region Dalarna with the purpose of finding out if sawmills receive moose-damaged timber and what they think about how they foresee future development. There were two causes of the moose explosion, that had effects on the moose population. The first cause was that the moose hunters wanted to raise the moose population, and by raising the calf shooting and by saving the cows they succeeded. The second cause was changing methods in Swedish forestry.

The background of this study is an article in the hunting magazine ?Svensk Jakt? where Karl Hedin claims that his sawmills has not noticed any significant moose damages in the timber. The purpose with the study is to find out the causes to the moose explosion and what it has led to in today?s forests. A questionnaire has been sent out to sawmills in the region Dalarna with the purpose of finding out if sawmills receive moose-damaged timber and what they think about how they foresee future development. There were two causes of the moose explosion, that had effects on the moose population. The first cause was that the moose hunters wanted to raise the moose population, and by raising the calf shooting and by saving the cows they succeeded. The second cause was changing methods in Swedish forestry.

Denna studie syftar till att undersöka prissättningen i revisions- och redovisningsbranschen, om det finns någon prissättningsmodell som är mer lämplig än den prissättning som används idag. Revisionsoch redovisningsbranschen har genomgått en hel del förändringar på senaste tiden och avskaffandet av revisionsplikten för mindre företag är en utav dem. Detta påverkar självklart revisions- och redovisningsföretagen i mer eller mindre utsträckning.Prissättningen i revisions- och redovisningsföretagen har blivit kritiserad för att vara en statisk prissättningsmetod som inte förändras och där priset sätts per arbetad timme. Kritiken har riktats mot just revisions- och redovisningsbranschen där påståenden gjorts om branschens konservativhet.I denna studie presenteras tre större revisions- och redovisningsföretag och deras prissättningsmodell i dagsläget samt vad de tror om framtiden. En intervju med prissättningsföretaget Price Gain har även genomförts och resulterat i kritik mot timprissättning som en väldigt enkel och icke lönsam prissättningsmodell.Den värdebaserade prissättningsmodellen som helt baseras på det värde som kunden erhåller av den utförda varan eller tjänsten, har blivit alltmer aktuell och anses vara en relativt avancerad prissättningsmodell som däremot symboliseras av en ökad lönsamhet för företaget när värdet är definierbart.Denna studie har visat ett resultat där prissättningen i revisions- och redovisningsbranschen tidigare i väldigt stor utsträckning varit timprisbaserad men att utvecklingen mot andra typer av prissättningsmodellen är på gång.

Considering that the price and demand for energy gradually has risen over the past decade and a wider discussion about the human impact on the environment has become increasingly more important and given a clearer role in modern society. This has contributed to increased incentives to reduce the use of fossil fuels and increase the use of renewable energy.The agriculture currently accounts for 20 % of Sweden's total greenhouse gas emissions. A way for an agricultural company like Wapnö AB to reduce their emissions could be to utilize existing renewable energy sources within their own premises.The report's aim is to create an energy audit of Wapnö?s existing energy system and how it changes with a future biogas plant in operation. The energy audit is used to illustrate how the company?s climate footprint could change.

This thesis treats how accountancy companies works to maintain customer relations. This is getting more important in the accounting business because there are several inner and outer factors available that may affect customer relations in this business area. The main question with the thesis is: How works accountancy companies with keeping customers?The purpose with the research was to investigate and identify which inner and outer factors that may be important from a company perspective to keep customers. Another purpose was to investigate if there existed any differences between the companies in how they are handling different factors like for example a law change and how it could affect customer relations.