The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..

Bakgrund: Ett antal nya idéer har blivit introducerade i ekonomistyrningen på senare tid och mycket har skett inom Business Intelligence (BI). BI har dock mest funnits som del av ett större system eller eget system som implementeras till företag på plats. Konceptet att istället hyra olika IT-lösningar, så kallade SaaS-lösningar (software as a service), blir allt mer populärt inom affärsvärlden och kan minska företagens börda när det gäller installation, konfigurering, underhåll och andra inneboende projektriskfaktorer.Frågeställning: Vad innebär fenomenet SaaS BI och hur ser spridningen ut?Syfte: Syftet är att beskriva Business Intelligence som hyrtjänst, samt studera hur detta sprids och anammas av marknaden i Sverige.Metod: Vi har använt oss av en kvalitativ undersökningsmetod för att samla in djupgående data till studien.Resultat och slutsatser: Studien visar att SaaS BI är en innovation. Spridningen av SaaS BI på den svenska marknaden är begränsad och spridningen sker i dagsläget främst från utbudssidan, alltså förespråkare av innovationen.

Upprinnelsen till denna fallstudie är berättelsen om en konsument som efter lång tids övervägande bestämt sig för att inhandla en mobiltelefon av ett specifikt varumärke. Efter att ha besökt butiken, där han övertalats av en säljare, finner han sig vara nybliven ägare av en helt annan mobiltelefon och ett annat varumärke än vad han ursprungligen önskade. Säljaren påverkade konsumenten att köpa en mobiltelefon av ett märke som denne själv föredrar. Vad beror det på? Fallstudiens problematik koncentreras på relationen mellan tillverkaren och återförsäljaren på den svenska mobiltelefonmarknaden.

From underwater boat to submarine ? The development of the Swedish submarine service 1945-1960 The scope of this essay is the development of the Swedish submarine service during the period 1945-1960. The aim is to answer the following questions:- What kind of new technology did Sweden acquire when salvaging the German type XXI submarine off Gothenburg at the end of World War II?- In what respect did this technology differ from that of the Royal Swedish Navy and did it subsequently contribute to the tactical and operational development?- What tactical and operational development was accomplished between 1945-1960?The timeframe, 1945-1960, was chosen since this is when the analysis of the salvaged type XXI submarine and related effects was conducted. Furthermore, it is also during this time that the Swedish submarine service is beginning to evolve as a result of the new knowledge mentioned above and the experiences made by both the allies and the Germans during World War II.The theoretical framework primarily refers to the theories on naval warfare by Sir Julian Corbett.

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

The aim of this essay was to study if social workers have a gender awareness in the social work they perform and if it appears in the assessment of needs and intervention. A qualitative vignette study with four social workers who handle adult- and addictive clients have been performed. Gender theory is used to interpret the empirical results. The results of the study show that social workers doesn´t see any differences in the clients situation, or make any different assessment of needs depending on if the client is a man or a woman. Social workers also propose the same interventions to men and women.

Streaming is a big field in todays digitalized society. The streaming market is huge, both in regards to the customer base, but also in regards to different providers and their stakes within this market. But how does the different providers go about in order to provide their users with added value? What does the user prioritize? The purpose of this study is to examine which additional functions can be considered important when designing a streaming service, which in turn will create an added value for the user. The study is based on a qualitative study of 6 individuals with semi-structured interviews and we will present an in-depth analysis regarding four fields of interest to us in regards to streaming services; second devices, recommendation systems, keywords and social connectivity.

In September 2014 the ECJ issued its decision in C-7/13 the Skandia case. The case con- cerned service transactions made between a main establishment in a third country and its Swedish branch. The branch was a member of a VAT group in Sweden. The ECJ estab- lished that the membership resulted in that the VAT group was considered as one taxable person which meant that the services was considered provided to the group itself and not the separate member. Therefore the transactions were deemed taxable.

Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being accomplished by social actors, hence a study of individuals? expectations must have a point of departure in these people?s social reality. Store personnel and supplier sales representatives are to a certain degree affected by the structural power relationships within the organizational network, thus the researchers combine an interpretative and radical structuralist paradigm. Theoretical perspective: The researchers investigate expectations of roles through examining interaction between parties involved.

This essay focuses on psychoanalytic theory and its relevance for political studies. It especially draws attention to the conceptual toolkit developed by Jacques Lacan and the way that it serves as the starting point for Slavoj Zizek´s approach to the theory of ideology. One important point of this approach is that the power of an ideology is not primarily related to the ideas or worldview it expresses but rather to the enjoyment it provides the subject with. This enjoyment is obscene in the sense that it forms the necessary, but seldom acknowledged, supplement to public values. Fantasy is a major source for this kind of enjoyment.

The purpose of this thesis is to discuss how an instrument originally developed for measuring changes toward lean thinking inservice organizations in general should be adjusted in order to be of use in service organizations within the healthcare sector, andin hospital organizations in specific. The adjustments are suggested based on difficulties specifically arising when implementinglean within the healthcare sector.Thesis starting point is a pre-existing lean assessment instrument developed for service organizations in general. The thesis appliesa qualitative method and integrates literature from the health care sector and lean production movement with the expertise of tenacademics and practitioners in order to find difficulties associated with the implementation of lean within the healthcare sector.These difficulties then lie as the substratum for the adjustments suggested to be made on the instrument.The thesis finds that lean, as a philosophy, does not differ between service organizations in general and service organizationswithin healthcare settings. However, due to deficits in the general understanding of lean some adaptions on the instrument mustbe made. First, some words associated with production must be changed to words associated with healthcare.

It has become more and more common that companies in the service sector are beginning to understand their own effect on the environment and thus the need to contribute to a sustainable development through acting in a deliberate way. Serious environmental work can help a company to improve their image and in that way win competitive advantage that leads to improved profitability. In a short time perspective, adjustment to the environment is an opportunity to gain competitive advantage and an opportunity to develop a profile. In a long time perspective it is about survival. The environmental work has become a sequel to the work with quality.

People with severe mental illness and co-occurring substance abuse are an especially vulnerable group in society as health care for those is shared between municipality and county council. There is an associated health need of this target group so the interaction of the social services and the psychiatric care is of great importance. However, there are shortcomings in this interaction with results in that people with dual diagnosis do not always receive adequate care. Diverse knowledge and explanatory models may create problems for the interaction as they include different ways to define, understand, explain and deal with a problem. The purpose of this study was to examine how the interaction between the social service addiction treatment and the psychiatric care is, concerning people with dual diagnosis, focusing on how their respective knowledge and explanatory models affect the interaction.

The first aim of this study is to describe how the public employment service (PES) producesoccupational descriptions. The second aim is to analyse the conditions for that production.Method: The empiric material consists of seven qualitative interviews with employed at PES,operational plan for the team working with descriptions on occupations and observation notes.The overall theme in the study is Foucaults perspective on power. The conditions forproduction of occupational descriptions are understood in the light of the governmentality perspectiveand the concept of employability. Bourdieu´s concept habitus, symbolic violence and capital are usedto articulate the officials? values and experiences.Eight officials at PES produce the occupational descriptions.

The aim of the study was to examine individual staff experience and management of threats and violence in the acute psychiatric department for children and teenagers in Uppsala. Previous research shows that the experience of threats and/or violence is individual, and that it is difficult to distinguish between these concepts. Research shows that it is particularly vulnerable to work in psychiatry when mental illness is a cause when threats and violence occurs. Threats and violence can result in different consequences for the individual. The study is based on qualitative interviews and the material was collected in the autumn of 2012 at Akademiska sjukhuset.