Då stora förändringar skett på den svenska bankmarknaden de senaste 30 åren, dels på grund av den finansiella avregleringen men även som följd av den tekniska utveckligen, har konkurrenssituationen stärkts. Antalet banker som konkurrerar om kunderna har ökat och bankerna måste därför arbeta hårt för att både behålla befintliga samt få nya kunder.Kunderna utsätts regelbundet för marknadsföringskampanjer där de lockas med diverse erbjudanden samt av nya eller utvecklade tjänster. Bankerna försöker finna sätt att tillhandhålla något som kan höja värdet av tjänsten/produkten för kunden.Samtidigt är kunderna på bankmarknaden lojala mot sina banker och förhållandevis få kunder byter bank, oavsett huruvida de är nöjda med den bank de har eller inte. Konkurrensverket gör bedömningen att trots de goda valmöjligheterna för konsumenterna och den starka konkurrensen bland bankerna är konsumentrörligheten väldigt trög i Sverige.Syftet med den här uppsatsen har varit att undersöka vilka preferenser konsumenter värdesätter i valet av sin bank, samt ur ett kundperspektiv beskriva de viktigaste delarna i ett erbjudande. Detta har undersökts genom att kvalitativt datamaterial har samlats in samt analyserats.I undersökningen har vi arbetat utifrån två problemformuleringar som rör vilka betydelsefulla delar som bör ingå i ett bankerbjudande samt vilka kvalitetsfaktorer som är mest betydelsefulla för den enskilda konsumenten.

Folkhälsovetenskapligt program.

The view on which kind of fiction that should be mediated to the public through the Swedish public library system has since the late 60´s been dominated by what in this Master?s thesis is called: ´the discourse on quality of literary fiction´. The aim of this thesis is to examine to which extent this discourse still plays an active role in the Swedish public library system or if that discourse has been replaced by a more market-led, demand responsive view, where the features of ´quality´ and ´culture´ have been downplayed and replaced by a ´customer?s service view´ on how and why fiction should be mediated to the public. The methodological and theoretical perspective in this thesis is led by the understanding of the discourse analysis in Michel Foucault?s ´The Archaeology of Knowledge´.

Uppsatsens syfte är att undersöka brukarens erfarenheter av socialtjänstens försörjningsstöd. Författarna undersöker hur brukarna upplever kvaliteten, bemötande, servicen samt informationen från socialarbetaren. En kvalitativ metod användes och intervjuer med brukare utfördes för att få djupgående svar på syftet. Ett totalurval utfördes och alla som sökt försörjningsstöd i oktober månad i Fagersta kommun fick ett brev med en förfrågan om att delta i en intervju. Sex brukare valde att delta, två kvinnor och fyra män i åldrarna 24-40.

International trade in services has increased over the past 30 years as a result of progress in information and communication technology, increased focus on services from the manufacturing sector and the establishment of trade associations.The international market for healthcare services, also referred to as medical tourism, is growing more and more. Patients increasingly seeking treatment at other countries healthcare systems because of long queues within their own country or because it exists better prices for the same care abroad. However, this type of service exports occurs at a limited extent in Sweden.The purpose of this study is to highlight and analyze the conditions for Swedish service companies to export healthcare services. This, includes the challenges and opportunities that exist to expand the exports of these services.The approach for this study has been in the form of interviews with two market actors and written responses, from the same interview guide, with three market actors. These market participants are the so-called Care companies which export healthcare services in various counties, and the membership organization Swecare who work with export promotion activities for its members in the Swedish healthcare sector.

The general view of learning has dramatically changed during the last two decades. Today we talk about learning for life and educate to meet the demands of the information society. This new view forces us to constantly relearn and develop new knowledge ? something which has resulted in large restructuring within the upper secondary school. New forms of teaching, where the pupils are given the opportunity to a more active search for knowledge, is developing.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

The overall purpose of the essay is to analyse what Dietrich Bonhoeffer meant by Religionless Christianity. For this I have chosen to use the substantial idea analysis.I first came across the concept of freedom of religion to Christianity and Religionless Christians, in the book Dietrich Bonhoeffer: Tankar om en 1900-talsmartyr by Martin Lind in which he discusses what Bonhoeffer might discuss with Religionless Christians. This book is therefore the origin of the selection of literature I have chosen to use in the essay. Bonhoeffer writes several letters from prison about the movement he sees towards a new phase in human history, in which man can no longer be religious. However, Bonhoeffer uses the word religion in such a way that its content cannot be clearly determined.

Sweden?s health care is continuously subjected to economical cutbacks, which results in enormous workloads. To prevent problems that arise in these situations, it is of great importance to take measures to increase the efficiency of the working process. This goal can be obtained by increasing our knowledge of the body, under both normal and sickly conditions. That is, by sharing knowledge of the various medical service units within Stockholm?s county council and thus elaborates diagnostics.

The agricultural plantingmachines are used just a few weeks every year. That means that the supply of service and spare parts have to be good to make the timeliness costs low at the agricultural hard working periods. The machines wear down successivly when they are used. The wear is harder on some parts than the others on a machine. Spare parts can be dicided into consumables.

When the producers? responsibility for packaging was introduced in Sweden in 1994 the industry set up public recycling stations to facilitate the collection of the waste material. In order to establish recycling stations at suitable locations the municipalities assist the industry?s service organization for operation of the recycling stations, the Package and Newspaper Collection Service (Förpacknings- och tidningsinsamlingen, FTI). The objectives of this thesis are to improve the service of the public recycling stations within Lidingö town and to increase the accessibility to these stations for the inhabitants of Lidingö.

The aim of this study was to explore and gain understanding of the situation between managers in different forms of human service organizations. I chose to use a qualitative method and conducted semi-structured interviews with five professional middle managers in the public sector. To accomplish my purpose, I worked on the basis of several questions. The questions dealt with the role of middle management and what it involves, how it is perceived and what the middle managers think of the specific requirements for them and their leadership in organizations that provide services relating to people.  As a result of the analysis I have used the theory of social roles that describes the meaning of the different roles and role conflicts that arise in connection with various and conflicting expectations. The review of the results shows that middle managers in human service organizations experience to have to deal with a complex leadership role.

The increased interest in relationship marketing and the potential of the Internet as a platform for relationship building activities have given rise to new ways for companies to interact with their customers, such as services based on a freemium pricing model. Based on the premise that relationships are processes consisting of interactive moments of value-creating activities, value is considered subjective, relative and dependent on the context in which the activity takes place. Value is therefore variable given its context and cannot be pre-defined without nuances being lost. Despite the Internet's given role in societal development, our understanding of what contributes to customers' intentions to build relationships with online services is yet to mature.As the music industry is well established on the Internet, alongside the change in how music is consumed, it is thus appropriate to examine activities in accordance with a freemium based service that distributes music online, since it still lacks in academic understanding.This study aims to provide insights about virtual relations and how online services that provide cultural content should relate to there users as well as contributing to the ongoing academic discussion regarding value and how it is manifested by highlighting contextual impact on relational activities. For a rapprochement of relations to online services in cultural industries, this study assumed a practice perspective.

This essay is an evaluation of the act of establishment (2010:197). The act is about different operators' responsibility and accountability for new arrivals to get a more effective integration into society and to speed up the new arrivals' establishment on the labor market. The purpose of this act is to get more new arrivals involved in the Swedish labor market directly. By doing so, it gives these people a possibility to become self-sufficient. This study has focus in four different operators; Employment service, Immigration service and two local politicians from Social democrats (Socialdemokraterna) and Conservatives (Moderaterna).

Möjliggörandet av molntjänster har bidragit till att Software as a Service (SaaS) blivit allt mer aktuellt. Detta är inte någon ny teknik, utan den har funnits en längre tid men har nu kommit att aktualiseras genom olika tekniska framsteg. I och med detta har företag börjat intressera sig för denna teknik som ett alternativ till egen lokal drift av IT-system. Vår studie behandlar faktorer i form av risker och drivkrafter som företag ser vid valet att använda tjänster genom SaaS. Dessa faktorer har vi funnit genom relaterad litteratur och andra studier inom området.