abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

This study investigates the role of yeast in green crop and its impact on the aerobic stability of silage. Fresh crop was collected from 15 farms in southern and middle parts of Sweden during the summer 2014; samples from the primary harvest was collected from eight farms and samples from the first regrowth harvest was collected from seven farms. The grass was ensiled in 1.7 l glass silos. After three months of ensiling, silos were opened and silages were stored aerobically for 10 days. Samples from both harvests were ensiled in completely airtight silos, but samples from the second harvest were also ensiled in slightly ventilated silos. Chemical analyses and yeast counts were performed for fresh crop and silage.

Examensarbete, civilekonomprogrammet, Ekonomihögskolan vid Linnéuniversitetet, logistik, 2FE02E, VT 2011Författare Björn Gorton, Jesper Olsson och Tomas TuHandledare Petra AnderssonTitel Inköp från Kina: En undersökning om vilka svårigheter småföretag möter vid inköp från KinaBakgrund Världen är under förändring och företag idag sprider sin verksamhet i en global marknad. Med dessa förändringar uppstår det nya förutsättningar för att öka lönsamheten och det blir allt vanligare att företag söker nya källor till billigare inköpspriser. Kina har under en tid varit en populär marknad för europeiska företag och på senare tid har även småföretag börjat söka sig dit. Mindre företag arbetar med annorlunda förutsättningar gällande tid och resurser och det är därför intressant att se huruvida detta påverkar de faktiska problemen som kan uppkomma vid inköp av varor från Kina.Syfte Syftet med denna undersökning är att undersöka vilka problem som småföretag stöter på när de köper in varor från Kina, se vilken bakgrund som föreligger vid dessa problem och hur våra intervjuade företag har åtgärdat dem.Metod Författarna har i uppsatsen använt oss av en kvalitativ forskningsmetod där de utfört intervjuer med fem olika företag som följer, Flugorna, Galvin Green, Hall Miba, Vartex och Vendotec. Ett deduktivt angreppssätt har använts där en teoretisk referensram har byggts upp som sedan har använts för att formulera våra intervjufrågor.Teori Den teoretiska referensramen innehåller generella teorier som har med inköp från Kina att göra.

A distributed hydrological rainfall-runoff model has been developed using a GIS integrated with a dynamic programming module (PCRaster). The model has been developed within the framework of the EU-project TWINBAS at IVL Swedish Environmental Research Institute, and is intended for use in WATSHMAN ? a tool for watershed management developed at IVL. The model simulates runoff from a catchment based on daily mean values of temperature and precipitation. The GIS input data consist of maps with soil type, land-use, lakes, rivers and a digital elevation model.

Section 25-27, i.e. the rights of priority of the Employment Protection Act, is a form of post-employment protection which exists to support those employed on a part-time basis and former employees. When a vacancy arises an employer should first and foremost offer part-time employees employment at a higher level of occupation or offer employment to former employees. The various types of employment contracts, other than those valid for an indefinite term, have increased during the last decades on the Swedish labour market. Labour hire has become more common and therefore we find it interesting to investigate how the rights of priority apply.The purpose of this thesis is to describe and analyze the law with regards to labour hire when people with rights of priority are available.

Titel: Ett Färgat KöpbeteendeNivå: C-uppsats i ämnet företagsekonomiFörfattare: Martin Myhrman & Robin UppmanHandledare: Jonas KågströmDatum: 2015 - 05Syfte: Bakgrunden till att vi har utfört denna studie är att forskning om färgers påverkan på beslutsfattande inom ämnet marknadsföring är begränsad, tidigare forskning har även pekat på att vidare forskning borde beröra vilka faktorer som skulle kunna påverka konsumenters uppfattning om genmodifierade produkter. Således är vårt syfte:?Syftet med denna uppsats är att undersöka hur färgkodad märkning kan kompensera för den negativa uppfattningen som kan råda kring genmodifierade livsmedel.?Metod: För att besvara vårt syfte har vi valt att utföra ett experiment. Studien genomfördes på 120 respondenter på en högskola i Sverige, testpersonerna utförde ett smaktest där de tre olika betingelserna var märkta med olika färger (röd, blå och grön). Den data vi fick in analyserades sedan med hjälp av statistikprogrammet IBM SPSS Statistics 22, därefter har vi tolkat och diskuterat resultaten.Resultat & Slutsats: Vårt huvudsakliga fynd är att röd färg på negativ märkning genererar lägre betalningsvilja än grön och blå färg, vårt resultat korroborerar tidigare forskning som bland annat menar att röd färg bidrar till en aggressivare sinnesstämning och ett mer analytiskt tänkande.

Den ökande inflyttningen till städer ställer oss inför ett oundvikligt ställningstagande angående hållbar stadsutveckling. Städernas förtätning minskar grönområdena vilket gett vissa urbana miljöproblem, exempelvis översvämningar, lokala temperaturhöjningar och försämrad luftkvalitet. Ett sätt att förebygga dessa problem är att återställa de förlorade grönytorna genom att bygga gröna tak. I Sverige har utvecklingen av gröna tak pågått i ungefär 20 år, med störst fokus på de miljömässiga positiva egenskaper de besitter. Det här arbetet handlar om gröna tak i Melbourne, Australien och fokuserar, genom bland annat intervjuer, på vilka sorts tak som byggts, när, hur och varför. Det finns tre olika typer av gröna tak; extensiva, semi-intensiva och intensiva.

Few rectory gardens are today remaining in their former design and the cultural heritage that they represent are disappearing. Since 1987-88 the parishes are no longer bound to keep housing for their priests, which means that they, for economical reasons, are starting to sell their rectories. With this in mind, a group of people, growing up in rectories in Småland and Öland between the 1930th and 1950th, formed an interest group to save the memory of their rectory gardens. On the basis of their memories, they have written a couple of descriptions of the rectories, which describe the gardens content, design and the life they once lived there. With this compilation of the 14 rectory gardens I want to keep the memory of them and create a ground for future work in this field. Historically the rectory gardens played an important roll as patterns and examples in the countryside.

Humanity?s increasing consumption has resulted in an increasing use of resources and thus an increasing environmental impact. Hence, the environment has become an important political issue. The increasing demands from stakeholders on companies to "green" their products and work internally with environmental issues makes it more and more important for enterprises to address these issues. Small enterprises constitute the majority of all enterprises and therefore they have a significant impact on environmental problems.

The transportation sector is the only sector of the Swedish society that is still increasing the emissions of carbon dioxide and other green house gases. Diesel fuel represents one of the fuels that contributes to these emissions and the use of diesel fuels is increasing every year. The main purpose of this study was to make an estimation of the current business situation for producers of liquid diesel biofuels in Sweden such as biodiesel, synthetic diesel and crude tall diesel and examine the forces of competition of the industry today and its future prospects. The study revealed that the rivalry among the existing firms was low mainly due to the geographical spread of the companies. Moreover the success of the biodiesel industry was influenced by a long-term guarantee of the tax exempt for biofuels and by the price level of petroleum diesel.

Sub Saharan Africa has during the last decade become the world?s fastest urbanizing region. This change is concentrated to a few metropolitan areas one of them being Dar es Salaam, the largest city of Tanzania. Since the 1960s Dar es Salaam has grown from being a relatively small coastal city of approximately 300 000 people to become a bustling urban centre of four million inhabitants. This development has had a major impact on the city structure, which in turn has affected people?s welfare and the surrounding environment. One such consequence is the detrimental loss of urban vegetation and open areas in the city.

Det här examensarbetet har utförts på Volvo Aero Corporation i Trollhättan. Företaget tillverkar flygplansmotorer, turbiner samt komponenter till flygplans- och raketmotorer. Dessutom utför företaget underhåll på flygplansmotorer. Eftersom företaget behövde ett mer strukturerat sätt att arbeta med förbättringar började Sex Sigma implementeras under år 2000. Ett utbildningsprogram togs fram och medarbetare utbildades till Black Belts och Green Belts.

The numbers of natural disasters caused by extreme weather are increasing through out the world. A large majority of the research concerning the climate shows that this is a trend that can be expected to continue. At the same time the urbanisation is increasing more than ever and for the first time in history more than fifty percent of the population lives in a city. How we build these cities will have a crucial importance for our adaption to the new climate. In Sweden, our capacity for an adaption are high because of our economic situation as well as our rather well built society.

Global catch fishery is said to been oppressed to its limit (Boyd & Schmittou, 1999), further implying aquaculture might be the only solution to the world demand for fishery products. The applied term aquaculture in this paper refers to the one used by NOAA (2008); breeding, rearing, and harvesting of plants and animals in all kind of water environments, including but not limited to ponds, rivers, lakes, and the ocean. According to Shamshak & Anderson (2008, p. 74) aquaculture has over the past 20 years been the fastest growing food sector with an average annual growth rate of 8.7%. It further represents approximately 37 % (Shamshak & Anderson, 2008, p.

Africa is one of the regions most affected by climate change. However its forests are important carbon sinks for the whole world, and if recognised as a global public good, could be conserved and contribute to green house gas emission reductions. A global mechanism, Reduced Emissions from Deforestation and forest Degradation(REDD+) aims to help developing countries in reducing emissions from deforestation and forest degradation, and enhancement of carbon stocks. REDD+ strategies may, however exclude local forest dependent communities from forests in order to conserve and maximise carbon stocks, thus having a severe impact on local livelihoods. Therefore, how local communities can participate and share benefits from REDD+ is a key concern.This study investigates how three forest dependent communities in the Nazinon forest, in Southwest Burkina Faso could financially benefit from a REDD+ project.