This master?s thesis seeks to examine how a public library use the intranet with regards to the possibilities that today?s intranet technology offer ? especially concerning functionalities that support information, communication and knowledge exchange in the organization. The purpose of the study is to investigate how employees in one specific public library perceive and use the intranet in their daily work. The theoretical framework takes its point of departure in two complementing models regarding the implementation, development and management of intranets and a model of a multi perspective view of the intranet as a shared information space for content, communication and collaboration. The study is based on interviews with eleven of the intranet users, whom with the aid of an interview guide have been asked questions regarding goals, implementation, content, design, applications and advantages/disadvantages with the intranet.

The aim of this paper is to investigate who the visitors are at a children's department at amain library in a larger municipality, and for what purpose they use it. We discuss: Is therea difference between various user groups, and if so, how do they differ'? Which library rolesdoes the children's department have? Does the children's department serve as a local libraryfor those who live in the immediate surroundings or as a main library for the whole municipality?The paper is based on a user survey performed in the spring of 1996 at the City Library ofGothenburg. 417 visitors and five staff members were interviewed.The children's department is used by various groups of people, from young children to seniorcitizens. The library roles are, among other things, an independent learning center and formaleducation support center.

The purpose of this study is to investigate librarian?s opinions concerning literature with state supported distribution and how to mediate and market these in the library. The types of mediation and marketing that have been studied are positioning, labeling and oral mediation.The study is qualitative with interviews at seven main public libraries in central Sweden. The respondents of the study were responsible for the literature with state supported distribution within the library.The study is based on a theoretical frame of reference containing theories from Jofrid Karner Smidt, regarding librarian?s mediation in libraries, and François Colbert?s theory on marketing planning for arts and culture.The results of our study showed that librarians have both positive and negative opinions when it comes to the literature with state supported distribution.

The aim of this master thesis is to examine information seeking andinformation use among high school pupils in two Norwegian highschools. The main research question focuses on different kinds ofinteraction or lack of interaction in the pupils? information seeking andinformation use.The theoretical framework of the thesis is based on a socioculturalperspective which allows for a specific focus of various forms ofinteraction. I investigate interaction in relation to concepts such associal practices, previous experiences and meaning making. Theempirical material consists of data from a large scale questionnaire (n=217) and in-depth interviews with six pupils.The results show that these pupils are used to interact with digital tools.The pupils trust printed sources more than digital ones, but at the sametime they prefer digital sources since these are easier to handle, it isquicker to locate information and this is easier to understand.

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.

In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.

The main purpose of this paper is to examine librarian's opinion of computer filters, to bring order in the debate on these filters and also to encourage future debate on this subject. The main problem is whether librarians themselves think they have the right to limit the public access to information on the Internet by using computer filters. We will also see how many public libraries are using filters, why they have chosen to use or not to use them, what is the librarians' opinion of filters, what rules exist regarding the use of the Internet, and finally if it is legal to use filter programs in public libraries. We have also included a short report on what filters are and how they work. This paper deals only with Swedish conditions on a number of public libraries.

The goal of this Master?s thesis is to explore the approach and general attitude of public libraries regarding Sign Language Literature. There is a need to study and advance how the deaf can find ways to read in their own language, as it is as important to them to be able to read in their language, as it is to the next hearing person. The purpose is to define and explain the full capacity of the problem. In the process of research, by investigating how library staff approaches and deal with deaf patrons, the nature of the patron-staff relationship is revealed.

This paper aims to clarify how four customer magazines and digital versions of the magazines are being used by their target group. It focuses on the Ikea customer magazine specifically. After the analysis the conclusion is that out of the four companies customer magazines only one, Ikeas Live magazine, fully re-used the editorial content from the printed magazines on their digital platform. The interviewees were six readers of Ikeas customer magazine Live and two experts from a Stockholm based content firm. After the conducted interviews it became clear that none of the interviewees read the digital version of Ikeas magazine Live.

The purpose of this essay is to examine how librarians perceive library plans, if they are important for their work and if so, in what ways. In order to analyze this, I have used a phenomenographic approach. My goal, by using this method, is to uncover perceptions and variations among these. The research questions are: What variations of perception of library plans exist among librarians? To what extent can the varied perceptions of library plans be linked to librarians' work? What does the variation of perception say, in relation to the expectations expressed in international and national documents, about library plans? The material used in a phenomenographic analysis consists of interviews.

The purpose of this study is to focus on library service for children in a hospital, which in turn is seen in relation to a traditional children s library. Four aspects of library work were investigated. These aspects were working methods, partners of co-operation for the libraries, media policy (acquisition, use of the collection and circulation procedures), as well as programme activities for children.The research method was qualitative and comparative in nature, consisting of case studies of two libraries : (1) the library in a children s hospital, known as Bokskogen at Astrid Lindgren s children s hospital in Stockholm and (2) a traditional children s library, the children s department at Eslövs city library. In each library interviews were conducted. The investigation shows that the librarians in the hospital library must be more outreaching and active in order to stimulate children to use library materials.

The purpose of this bachelor?s thesis is to evaluate how the marketing campaign ?Låna dig rik? has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents? opinion of the library in line with the marketing message? Is the campaign moving in the desired direction?The study was done through a questionnaire that was handed out to a number of people in Kalmar. The residents were asked to answer if they had noticed the campaign, where they had noticed it and what their opinion of the library was.

The purpose of this essay is to examine how officials within the Swedish public libraryorganisation view the IT-development, how the IT-development progresses within theorganisation and if there is a need for a national IT-strategy for the public libraries in Sweden.Four unorganized interviews with officials within the regional- and county libraryorganisation and one within the national organisation where conducted. This study is aqualitative examination where the phenomenographic approach has been used as inspirationfor the analytic model. The analytic result has been compared to the system theory of how anoptimal system should be constructed to perform in an optimal way and to be able to producegood results. The results of this study show a wish for a better national cooperation regardingthe IT-development for the Swedish public libraries. Today?s library structure should bereviewed over in order to enable the libraries to produce even better results from the cooperation?s..

The purpose of this thesis is to investigate how structural changes are depicted as well as formally brought about in the documents of rule and regulation of Uppsala University and Uppsala University Library the years 1999?2013. Beside the documents of rule and regulation, also documents that is commenting on (or in other ways relates to) these are investigated. The study is based both in organizational theory and modern rhetorical theory. The results show that the University to a certain extent gained an increased possibility to micromanage the library?s working routines during the time span covered and the study traces the consequences this had on the library organization and reactions it evoked among the leaders and representatives of the library staffThis raised a debate between representatives from the University library and its mother organization, the University, regarding at which level in the whole organization decisions regarding the library?s forms of funding and everyday praxis.