Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

Europe has, since the economic crisis of 2007, gained increasing social segregation. The gap between rich and poor has increased and the large number of hidden statistics regarding people excluded from the labor market is greater than in many years. Social exclusion has thus taken a toll on community groups that already before the crisis had a hard time getting included. Groups such as young, elderly, immigrants and people with mental of physical disabilities. To curb this development, the European Commission have, since the 2004 directives, enabled public sector clients to, through procurement of goods, services and contracts, include measures that promote social consideration.Social consideration is a term that have been a part of Swedish procurement legislation since 2007, and was updated in 2010.

Our study describes how much influence and importance Zlatan Ibrahimovic has on a part of Malmö called Rosengård where he himself grew up. We made interviews with 16 children in the ages of six to ten. The theoretic views applied in this study come from Robert Connell?s Notions of masculinity and William Corsaro?s Sociology of childhood. The questions we answer in this study are; if Zlatan has any influence on the children in Rosengård? How do children and media look at Zlatan and the myth that surrounds him? How does the picture of Zlatan Ibrahimovic get constructed amongst the children? How does hegemonic masculinity present itself amongst the peer-cultures of the children in Rosengård? Our study shows that Zlatan has no influence amongst the children we interviewed.

Non-profit organizations gain increasing attention in society but their legitimacy often decrease by scandals in separate organizations. Doctors without borders (MSF) constitutes an exception and has managed to retain their legitimacy. The aim of this study was to examine how MSF built and retained its legitimacy towards institutional actors in their environment, when the branch in general is suffering from a crisis of confidence. In a case study, this was done by identifying the institutional pressures on MSF and examining which strategies MSF uses to handle the pressures. The study was conducted through qualitative interviews with employees at MSF and actors in their environment.

Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image. Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level. .

As a school welfare officer you are often alone of having your perspective and must struggle to preserve that perspective. At the same time, there are very little defined what role a social worker should have in a school. This makes it nessesary to form and develop your role of profession independently. According to the Swedish school law, the schools are not required to employ a welfare officer. This makes the school welfare officer inferior to the other branches of occupation in school.

The Swedish bank Handelsbanken has, according to their own way of measuring, been more successful than a weighted average of their competitors during the last 38 years. They have also handled the recent financial crisis, as well as the one in the 1990´s, better than most other banks. This paper studies their management control system at branch level in order to identify the controls which have been enforced to ensure that a low risk level is retained in the lending. The controls that have been identified are; (1) A decentralized organization with the offices as profit centers where the manager has restrictions regarding risk level and the results are measured as K/I (cost/revenue). (2) The absence of bonuses and individual follow-up regarding performance measurement.

The treatment that women get from health care staff can influence the experience of the abortion and how women manage to coping the experience emotionally. The aim of this study was to illuminate women?s experiences in connection with an abortion. The findings show that the women?s social situation led them to the decision of abortion.

The following essay examines the conditions of whether a child perspective is recognised in the second authority of the new Swedish asylum process, the Migration Court of Law and inquire into the viewpoint of these decision makers as to what a child perspective in this context represents.The method used was a qualitative study that contained interviews with eight respondents, divided into four judges and four jurors. The material gained from the respondents was then analysed by using theories regarding a child perspective and theories that deal with interpretation of a text, ethics and court sociology.A few conditions of whether a child perspective is recognised has been revealed and we also found that the child perspective in theory is a wide perspective, that includes many aspects of how a child is recognised. In practice, however, the child perspective can be divided into two separate perspectives where one of them involves an adults view of a child?s perspective, and the other involves the perspective of a child, the child?s own view of its existence and perceived reality..

Vid en anblick på dagens arbetsmarknad är det inte svårt att bilda sig uppfattningen av att långsiktighet och fasta företagsstrukturer har ersatts av en kortsiktighet och lösare företagsstrukturer. I denna studie ställs frågan om dagens ambivalenta arbetsmarknad skapar en känsla av oro bland anställda som i sin tur leder till en ökad pliktkänsla inför arbetet. Fem stycken kvalitativa, semistrukturerade intervjuer genomfördes kring detta problemområde. Syftet med dessa intervjuer var att skaffa fram ett empiriskt material kring frågeställningen, som sedan kunde analyseras. Resultatet av denna analys kom dock att dementera den ursprungliga frågeställningen.

Syftet med denna uppsats har varit att undersöka vad högskolestudenter har för matvanor och kroppsuppfattning. Resultatet grundar sig på enkätsvar som delades ut till 48 studenter vid en högskola i södra Sverige, 24 kvinnor och 24 män. Tre grupper utformades: Ekonomutbildning, Lärarutbildning och Hälsa/ vårdutbildning. Resultatet visar att det att 44 av de 48 deltagarna anser sig ha bra självkänsla men majoriteten ansåg att skolarbetet påverkade självkänslan. Många kände sig även stressade inför tentor vilket för en del fick följden att de slarvade med maten.

The purpose of this study was to illustrate how children of the "digital generation" used their computers in their everyday practice. The important in the study was children's perspective on computers interactions and communications in a digital arena.An essential item about understanding children's way to think about computers was to let children themselves speak by taking part in the study, because children's voices are seldom heard in public. The empirical material used was interviews with sex children between 13 and 15 years old. My method was qualitative.The main results showed that social relations are very important for children. The Internet gives children access to an arena where they are able to make new contacts with others as well as transcend their biological as their physical identity.An important accepts for the children in the study was the option to be anonymous.

Vi lever i en ömtålig vardag. Vi gör den än ömtåligare genom vårt sätt att leva. Det är ingen idé att jag säger det med ord; jag har redan sagt det så många gånger att människorna runt omkring mig har slutat lyssna. Kanske är objekt en bättre ingång till samtal. I det här arbetet har jag, genom såväl text som praktiskt arbete inom corpuskonstfältet, undersökt vad som händer med oss när vardagen faller sönder och kaos utbryter.

This paper refer to examine how the employees at the socialoffices in Skåne feel. Our purpose was to bring light over the healthaspect on the basis of these questions at issue: - To examine the employees experience of their own health at the socialoffice. - To examine different factors that affect the health at the place of work. - To examine if the experience of meaningfulness affects the health. In our work we have chosen questionnaires and then we have connected our results to two models that we found relevant to the investigation.