I denna studie avser vi att undersöka hur varumärken, främst de korporativa, kan förstärkas genom tillämpning av de olika country of origin strategierna i företagens varumärkesbyggande. För att uppfylla vårt syfte har vi valt att utföra en kvalitativ undersökning av två fallföretag. Vi har samlat data till empirin i form av intervjuer, butiksobservationer, hemsidor samt diverse nedskriven dokumentation. I analysen tolkas sedan empirin i skenet av teorier kring varumärkesbyggande och country of origin. Genom att tillämpa effekterna av country of origin kan företag på ett effektivt sätt förstärka sitt varumärke.

Talented people are recognised as being the most important corporate resource over the next twenty years and a competitive compensation system is an important tool in attracting and retaining talent. Traditional pay systems are recognised as being neither cost effective nor motivating people to do more. Often these systems do not contribute to strategic objectives. This study outlines what constitutes an intelligent remuneration system that will enhance the mind value added by knowledge workers, reward knowledge creation, and contribute to organisational strategies..

United States is one of the two countries in the world that have not ratified the convention on the rights of the child, and one of the few countries that sentences children less than 18 years to life in prison without parole. Besides this, corporal punishment is legal in all the states of USA. This essay is aimed at researching how these three factors affect one another in the American context and what consequences may come out of it. By the use of reports from NGO's and UN treaties together with various theories about the subject in question, I have looked into the juridical climate for today's young Americans.The conclusion of the essay shows that there is a tendency in the United States to control violence with violence, from a local level and further to a state level. As long as this attitude proceeds, the situation for children at risk for being sentenced to life sentence will not improve..

Test for Auditory Comprehension of Language -3 is an American picturebasedtest developed to examine children?s auditory comprehension of language.The aim of the study was to create a translation and to examine if the test wouldcontribute to the information about a child´s language comprehension received bysimilar tests that are used today. In the present study the test items were translatedinto Swedish. The translation was evaluated with 32 children in three different agegroups at a school in central Gothenburg. A linguistic examination of thetranslation and a list of the grammatical structures that are tested were made.

Women ledaers and profitability, is there a correlation? Earlier research show different outcome on the correlation between women leaders and profitability. A Swedish consultant firm, Caran has a belief that more women leaders would create more financial profit, we ask us if that is the true situation. Using two different IC measurement methods we have shown the difficulties in calculate intagible resources, which methods that can/ can not be used and if women leders create financial value. We found the women leaders in Caran to add more value per dollar spent on the woman leaders than the value added per dollar spent on men leaders.

Mobilapplikationer har på bara några år kommit att bli en naturlig del i marknadsföringsmixen för många företag som vänder sig till slutkonsumenter. Nu spås företagsapplikationer, mobilapplikationer skapade för företagsanvändare, stå inför sitt stora genombrott. Det verkar bland forskare och praktiker finns en allmänt utbredd åsikt om att mobilapplikationer har stor potential att bli en kraftfull B2B-marknadsföringskanal. Trots detta har mobilapplikationer ännu inte fått något omfattande genomslag inom B2B- sektorn och det råder stor osäkerhet kring hur de möjligheterna som mobilapplikationer har potential för ska tas tillvara.Syftet med den här uppsatsen är att försöka räta ut några av dessa frågetecken genom att utreda hur en mobilapplikation används som marknadsföringskanal av ett svensk B2B- företag, och utifrån detta undersöka mobilapplikationers potential som marknadsföringskanal utifrån två för B2B-marknadsföringsområdet centrala teoretiska perspektiv: relationsmarknadsföring och värdeskapande. För att kunna göra detta har vi genomfört en fallstudie av hur ett svenskt B2B- företag, ABB använder sig av mobilapplikationer i marknadsföringssyfte.

This study is about quantum physics and the role it can play in a religious perspective. I intend to examine how moderna physics may be related and understood as New age and Myths. My material consists of two books in the new age genre: "The Tao of Physics" by Fritjof Capra and "The Quantum Self" by Danah Zohar. My first two question to these books are which 1) religious and 2) scientific content they have. My other questions are too 3) investigate and demonstrate how these books are new age and 4) to exanine how the books can function as myths and adopt mythical features.

What drove me to write this paper is the will to  examine if there is a philosophically and scientifically viable  alternative foundation for an objective morality other than what we like to refer to as "God". The  American philosopher and neuroscientist Sam Harris presents in his book The Moral Landscape a thesis for an objective morality based on science in which he states that  science can determine human values. The purpose of this paper is to perform a theoretical trial of The Moral Landscape, examining Harris' thesis and it's relations to the philosophical obstacles that stands in its way, these being mainly the famous philosophical principle "Hume's Law" and G.E. Moore's "Naturalistic Fallacy and Open Question Argument" and thus will serve as my main theoretical foundation. The results of my study was not conclusive since Harris in fact doesn't succeed in bridging the gap between facts and values on a scientific ground.

Den latinamerikanska befrielseteologin är en kristen teologi som har sitt ursprung i slutet av 1960 och vill befria de fattiga och förtryckta människor i latinamerika. Denna rörelse uppstod på grund av sociola orättvisor, fattigdom och mänskliga rättigheter i utvecklingsländer i Sydamerika och har kritiserats av den romersk-katolska kyrkan.Därför, från ett pedagogiskt perspektiv, är det en intressant fråga om denna teologi är representerad i läroböcker i religionsämnet. Syftet med denna studie är att analysera om den latinamerikanska befrielseteologin är presenterad i läroböckerna.Denna forskning bygger på fem läroböcker som har granskats genom en textanalys och en enkel kvantitativ analys för att besvara studiens frågor.Resultatet visar att latinamerikanska befrielseteologin presenteras i de analyserade läroböckerna, men mämns inte vid namn i de två senast skrivna.   .

The purpose of the study was from the perspective of young people that has completed a stay at HVB-home. The respondents are between 15-21 years both boys and girls. The basic questions were: How do the respondents look upon this HVB-homes service process? How do the respondents look upon this HVB-homes service contents? How do the respondents look upon this HVB-homes service regarding available information and how the staff is available? What positive and negative experience do they have from their stay at the HVB-home? We also wish to get a picture of what is important to change to improve the quality on this HVB-home. To receive answers to those questions we formed a questionnaire.

The main focus for this essay is to describe the relationship between human and nature through a material investigation that takes its shape through sculpture. With the help of a fairytale-like story the reader can share the creation of the sculpture and how my thoughts flow through the process that will result in an exam project. Rooted in earlier projects I discuss the crash between civilization and the wilderness as well as talking about the likeness of the creative process and child play. I also discuss the body's place in the forest and the loneliness that we humans created that has cut us off from the rest of the creatures and plants in the forest. My aim is that in the final piece I will create a fiction place where these can be joined together again.

This text answers the questions how do we define what a campus is, how the concept of the campus came to exist and how it is used today, and how the Blekinge Institute of Technology (BTH) campus can be designed according to site conditions and the conclusions drawn from case studies at Chalmers University of Technology and Karlstad University. The purpose of the case studies is to gain insight into their campuses advantages and disadvantages. This finally results in an interpretation of how the Blekinge Institute of Technology campus can be planned. A campus is the area of land on which a college or university and its surrounding buildings resides on. Campus as a concept meant a field at first, it later evolved at American universities due to their design of college campuses.

Titel: Professionell men personlig ? en publikstudie av läsaresuppfattningar om journalister på Twitter.Författare: Carl MalmerUppdragsgivare: JMG, Göteborgs universitet och doktorand Ulrika Hedman.Hedman skriver nu sin avhandling som fokuserar på hur socialamedier har påverkat journalistiska arbetsmetoder och ianslutning till hennes egen forskning efterlyser hon enpublikstudie kring hur läsare uppfattar journalister på socialamedier.Kurs: Examensarbete i Medie- och kommunikationsvetenskap vidGöteborgs universitet, institutionen för journalistik, medier ochkommunikation (JMG).Termin: Höstterminen 2011Handledare: Mathias FärdighSid- och ordantal: 51 sidor exkl. bilagor. 19 397 ord inkl. bilagor.Syfte: Att undersöka läsares uppfattningar och föreställningar omjournalister aktivitet på sociala medier.Metod: Kvalitativa samtalsintervjuer.Material: Fem djupintervjuer med människor som följer journalister påTwitter.Huvudresultat:Resultaten visar att respondenterna menar att möjligheterna till interaktion mellanläsare och journalister har ökat tack vare journalisters aktivitet på Twitter.

Construction of Identity and Charismatic Leaders deals with fundamentalism and Islamism within the United States, emphasising on similarities between fundamentalists and Islamists. The term "fundamentalist" is here referring to Christian extremists, while "Islamist" refers to the Muslim counterpart. The purpose of the essay is to make North American fundamentalism and Islamism comprehendible on a larger scale.In order to show similarities between these groups when it comes to values, structure and commitment to their tasks, it is important to understand the nature of the religious devotion.Analyzing the similarities of the two groups enables construction of general criteria for how anthropology of religious extremists can be outlined..

This report describes the working process and creation of a new website for Lindt & Sprüngli Sweden with the help of the content management systems Magento and TYPO3. The report shows how different elements are created and published on the website, how the education in these systems was acquired and how contact with third party companies has been initiated and maintained. It also accounts for what is shown on the website as well as why it is shown. The goal with this project is to deliver a complete website to Lindt & Sprüngli Sweden where customers can find information about products as well as the company. The results of this project was a website that was launched on www.lindt.se on the 17th of June 2015..