This essay will examine the historical picture of the island Rapa Nui as it is portrayed in popular science and in ecohistorical literature of the university of Gothenburg. This historical picture states that the inhabitants of the island cut down a lot of trees in the process of transporting the big and heavy statues, moai, from the quarry to the platforms along the coastline of the island. During this process all trees disappeared and resulted in soil erosion. The cultivation was destroyed and brought hunger to Rapa Nui. The following rivalry for food led to a situation of war followed by a cultural collapse.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

The aim of this study is two folded. We wish to investigate if there is a value premium from hedging jet fuel exposure for American and European airlines. We also seek to answer if airlines can affect their probability to default by using Risk Management. During the period 2003 ? 2006 there existed a value premium for airlines that hedged their expected future consumption of jet fuel.

This essay is about the modern Swedish Nazi movement in relation to the German Nazi movement before and during the Second World War. The analysis is made using the Nazi Myth theory as described by French philosophers Philippe Lacoue-Labarthe & Jean-Luc Nancy. Theory and method are aimed at analysing the Nazi movement as a religious one. In this essay I have identified five main Nazi Myth elements required to realize Nazi ideals and embraced by original German Nazis. Through text analysis I have studied how Swedish Nazis use and reproduce these elements.The result will show that the main elements are well represented in modern Swedish Nazi texts and must be considered as central and bearing in modern Swedish Nazism. However, modern Swedish Nazism is also different from original German Nazism in some ways, for example in view of race, land and art..

This thesis discusses the existential consequences for the human being in creatio ex nihilo, where the main subjects of discussion are contingency, freedom and identity. The starting-point of the discussion lies in the presentation of the history of the doctrine of creation, especially the doctrine of creatio ex nihilo. Once the historical and philosophical importance of the doctrine of creation is clear, the anthropological and theological consequences are obvious; creation is contingent and at the same time deeply dependent upon God. The contingency of creation may bring a sense of non-necessity among people, and therefore it makes the question of human freedom and identity in the doctrine of creation utterly important..

An analysis of Zolas Nana focusing on male desire. Through a study of the narrtive structure and the polemic relation between the concepts of ?Nature? and ?Culture? it is shown that opposing ideologies are imbedded in the text. Nana is a symbolic character, in large, a myth created by male desire that eventually becomes a manifestation of that desire. At the same time, however, the character Nana evolves from being a mirrored image of male desire into a more stable and real individual and this process is also an answer to when and why she dies,underlining the fact that she initially was a creation emanating from male desire and in losing those symbolic functions she loses her function in the novel..

This essay was to investigate what self-image public libraries convey on Facebook and what image is received by the users, along with comparison of those. It was investigated if the received image corresponded with the users? previous image of public libraries. The method used was interviews with the Facebook administrators and surveys with the users. The theoretical framework was Kotler?s model for image creation.The research is mainly American and shows Facebook as an accepted marketing tool for libraries among students, but as not taken seriously by the library staff.

Cynthia Voigt is a well-known author of children?s books. She deals mainly with contemporary issues, although she also has written some fantasy. The Tillerman saga consists of 7 books. This essay deals with the first two, Homecoming and Dicey´s Song.

Sedan mitten av 1800-talet har man i amerikanska litteratursammanhang ? akademiska så väl som populärkulturella ? debatterat möjligheterna att skapa och att definiera ?The Great American Novel?; ett slags identitetsdanande roman och/eller allomfattande skildring av nationen USA. Syftet med uppsatsen är att ge en historisk bakgrund till begreppets uppkomst och att analysera dess olika innebörder. Problem med begreppets definitionsmöjligheter diskuteras och olika definitionsalternativ förs fram. Frågan om huruvida det finns något värde i att (fortsätta) diskutera och försöka definiera ?The Great American Novel? tas upp..

The purpose of this paper is to interpret two stories of creation and compare them to each other with focus on the gender perspective. The interpretation is generally limited to the creation of mankind and how women are represented in each particular story.  The stories I?m interpreting is the story of creation from the Holy Bible, the so called genesis, and from The Nag Hammadi Library?s story of creation called On the origin of the world. I want to show the difference between these two stories when it comes to the women?s position and in what level she is described.

Background: Companies with a high level of research, such as biotech companies, rarely generates any profit in the begining. Mostly their history is short and their pipelines usually consists of one or a few products only. Significant for the line of business is also a future very uncertain, where relevant objects of comparison are few. Altogether the facts above makes valuation of Biotech companies difficult. Swedish Biotech companies, compared to their american competitors, seem to be of relatively low value.

The aim of the following thesis is to examine if the ideology behind the copyright laws of today poses a threat to creativity and the cultural heritage. The organizations Association of American Publishers and Authors Guild are subject to an ideology- analysis which seeks to examine their ideological views on copyright and the possible threat to creativity such a view brings. The conflict between the two organizations and Google Book Search is used as a context where the ideology is being brought to light. Stanford Law School professor, Lawrence Lessigs work is used as theory and an alternative to the examined view on copyright. The result suggests that the organizations see copyright as the only effective incentive to creation and therefore they think stronger intellectual property laws are needed.

This project report describes a supplement for character creation in a tabletop role-playing game ?Dragons and Demons." The purpose of this project is to improve the character creation for the players? trough the narrative elements such as character?s background story. The applied qualitative methods such as a test panel and a questionnaire were conducted for the evaluation of theories used during character creation and to get feedback on the supplement?s creative value for the players. The aim of the questionnaire was to see how the method for the character creation differs from the regular way of making a character for a tabletop role-playing game and if this idea improves user experience during the tabletop role-playing game.The results of the evaluation are based on answers from novice and experienced players, and conclude that the additional background story creates an insight into the character's past, which makes it easier for novice players to get quick started with character creation.

The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign.To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport.Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign.

More guns-less violence? A qualitative and comparative analysis between the swedish and the american daily news-press..