On the behalf of the European commission suggestions were made on how to increase the usage of public transportation in cities in Europe. A suggestion on how to make public transportation more popular was to use more emotions when marketing public transportation. However, according to theory emotional marketing is best suited for products that have a more hedonic character which public transportation does not usually have. The aim of this report was to investigate if emotional marketing could have a more positive effect on the attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions.

The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies have shown that a co-branding strategy is successful, but many operators are still reluctant to use co-branding in fear of long-term losses due to potentially damaged business relations. The objective of this study is to explain how the product- and brand related value for customers, retailers and suppliers is affected by co-branding between private labels and national brands.

Syftet med studien var att belysa hur motivation på arbetsplatsen kan betraktas från ett inre och yttre perspektiv, med utgångspunkt från ett antal specifika faktorer såsom samhörighet, kompetens, autonomi och kontroll i tillvaron. 126 respondenter, 99 kvinnor och 27 män besvarade en enkät som bestod av demografiska frågor, frågor kring chefens stöttande av autonomi, frågor om samhörighet, kompetens och arbetsmotivation samt ett testbatteri bestående av IMI scale, Work Extrinsic and Intrinsic Motivation Scale och Locus of Control. Studiens resultat visar att chefens stöttande av autonomi påverkade de anställdas inre arbetsmotivation positivt. Studien visar även på att det finns ett svagt samband mellan inre arbetsmotivation och tillfredsställelsen av de anställdas behov av autonomi och samhörighetAbstractThe purpose of this study was to see how work place motivation can be seen from an intrinsic and extrinsic perspective, with starting point from specific factors such as relatedness, competence, autonomy and control. The 126 respondents of the study, 99 women and 27 men, answered a questionnaire that consisted of a few demographic questions, questions about if the boss is supportive of autonomy, questions about relatedness, competence and work place motivation.

A personality test is a useful tool in recruitment contexts. Studies have shown that participants distort their answers in a socially desirable manner. The purpose of this study was to investigate if people respond more or less socially desirable depending on how they rate themselves in a personality test, based on the "big five" personality dimensions.Eighty people, (40 women and 40 men), 19-42 years, (M= 24,1 SD= 3,76) rated themselves on a personality test. Group one, (20 women and 20 men) completed the test on paper. Group two, (20 women and 20 men) completed the test verbally.

Tractors of today come equipped with a CAN-system. A CAN-system sends information from sensors to electronic control units who process the signals. The sensors measure several interesting parameters such as force, pressure and speed for various components of the tractor. This thesis discuss a force sensor which is placed in the pivot of the tractors three point linkage, the sensor measure the horizontal reaction force from the load that the tractor is exposed to. Signals from this sensor can be used to measure the force from any implement that the tractor is exposed to during an operation.

Infection with the bovine lungworm - Dictyocaulus viviparus - is occasionally a problem in Swedish cattle herds. The infection could act in synergism with other infections such as Corona virus to create a poorer welfare and productivity in cattle. Studies have shown that a diagnosis can be made with both the Baermann method and with an ELISA. In Norway diagnosis of BVDV on a herd level is attained through pooled serum samples. The question was raised whether pooled serum samples could be used in a similar fashion to attain status on a herd level for lungworm.

During the timber floating era, most of Sweden?s watercourses were altered. This decreased the amount of available spawning habitats for salmonids, and hence had a negative effect on the riverine brown trout (Salmo trutta) populations. Reconstruction of spawning grounds is today a common measure in restoration of altered streams in Sweden. However, very little evaluation of the effectiveness of these reconstructed spawning grounds exists.

Studiens syfte var att validera en modifierad svensk översättningav självskattningsskalan som mäter anhedoni, Snaith-Hamilton PleasureScale. Syftet var också att utforska relationen mellan anhedoni och fatigue,stress, mental trötthet respektive dagtrötthet. Studiens deltagare, 60universitetsstudenter, utgjorde en icke-klinisk grupp som rekryterades medbekvämlighetsurval. Den modifierade svenska översättningen av Snaith-Hamilton Pleasure Scale uppvisade god intern konsistens, samt god konvergentvaliditet vid korrelation med anhedonirelaterade subskalor i Beck DepressionInventory. Vidare uppvisade Snaith-Hamilton Pleasure Scale starkapositiva samband med Fatigue Impact Scale respektive Mental FatigueScale, men inte med The Perceived Stress Scale respektive Epworth SleepinessScale.

This is a study of the national test in 3rd grade. The national test is obligatory and is conducted in 5th and 9th grade, but since the spring of 2009 the tests also become mandatory in 3rd grade. The case study of this research is to find out how children in 3rd grade perceive the purpose of the national test. The survey should also clarify how students think and feel about the national test, and how they feel before the national test and after they have finished writing the test. Has the test positive or negative influence on children? The survey will also show how much teachers clarify what the significance of the national test is for the students.

The main aim of this research was to investigate four humour styles, affiliative, self-enhancing, aggressive, and self-defeating humour, and compare these with emotional perception. Forty-eight persons took part in the research, 27 women and 21 men living in the southern part of Sweden. Two humour tests were used: the Humour Scale Questionnaire ? HSQ, with 32 items, and a newly composed video test, assembled after pilot testing from 26 video clips, the Humour Video Questionnaire ? HVQ. To measure perception and interpretation of emotion, the revised version of the ?Reading the Mind in the Eyes? Test was used.

Formulation and testing of a new type of chainsaw lubricantThe company Agro Oil has come up with the idea of developing an environmentally adapted chainsaw lubricant with a new unusual base fluid. A field test with a tree-harvester shows unsatisfactory low temperature properties and high wear. In this work the viscosity, price and pour point of different combinations of the given base fluid and three other base fluids have been investigated. Desired viscosity and price are determined for different formulations. The new lubricants tested show lower pour points than almost all products on the Swedish market.A test equipment has been developed to investigate the wear.

When establishing a groundwater protection area it is of great interest to be able to estimate the transit time of the groundwater from different places of the aquifer to the withdrawal well. These estimates can be uncertain due to heterogeneities in the aquifer. As a part of the work to develop methods for a more certain delineation of protection areas, a tracer test was performed in an esker located 25 kilometres NW of the town Uppsala.The purpose of this master thesis was to perform, describe and evaluate the tracer test. Travel times from the tracer test should then enable comparison against stochastic simulated travel times of the groundwater in the area.Three dyes (rhodamine WT, uranine and naphtionate) and a salt (NaBr) were used in the tracer test. The tracers were injected in four different wells located 25 meters from a pumping well.

Objectives: The purpose of the study was to examine if a pre- and post-operative difference could be seen in self-reported pain disability and self-efficacy among patients undergoing surgery as treatment for spinal disc herniation in order to improve process of rehabilitation.Method: A quantitative and descriptive design was used. 10 patients awaiting surgical treatment for spinal disc herniation were included at Akademiska sjukhuset (The Academic Hospital) in Uppsala. Participation was voluntary and the selection was made by convenience. Data was collected using The Pain Disability Index and Self-Efficacy Scale by which the patient would estimate how hindered they felt because of their pain in everyday activities and their self-efficacy to perform everyday activities. This was done the day before surgery and two weeks after surgery.

With a shifting world market and periodically profitability issues, Swedish farmers seekalternative ways to enhance their profitability. One interesting alternative to get a highervalue and enhance products is biodiesel, a way to improve the profitability on a farmscale.The diesel that is produced and sold, already have a mixture of 5% biodiesel, andthere is a possibility to add more biodiesel to it. By developing new engines severalengine-manufacturers now allow a mixture up to 100% biodiesel in their engines. Hencethere is a market for an increased production of biodiesel. The aim of this study were toinvestigate the possibilities and the problems related to farm-scale production ofbiodiesel, and to study the profit margin in the production.

The purpose of this study was to examine the relation between the Big Five personality traits Extraversion, Agreeableness and Neuroticism and the five conflict styles developed by Thomas-Kilmann: Accommodating, Avoiding, Compromising, Collaborating and Competing. The participants consisted of 128 students of the Linnaeus University in Växjö. A questionnaire consisting of two parts were used for this study: Part one consist of a personality-test developed from Lewis R. Goldberg?s Big-five scale, and part two where the participant is asked to fill out Thomas-Kilmanns conflict style test.