The aim of this master?s thesis is to investigate how adults describe their individual reading experiences, on the basis of their own reflections by keeping a reading diary. Reading diaries kept during two months and a qualitative questionnaire for each of our nine motivated and advanced adult readers, were analyzed by using qualitative content analysis. The study was carried out on the Internet. The theoretical framework that served as a point of departure is Ross? and Chelton?s model for the process of choosing a book to read for pleasure, Nussbaum?s moral philosophy and thesis ?Reading for life? and Mukar?ovský?s theory of the aesthetic value.

The aim of this Master's thesis is to study whether bibliometrics can serve as a method to analyse the humanities.To investigate this a literature study was conducted that examined previous studies concerning bibliometrics and the humanities. Furthermore a bibliometric analysis of comparative literature was carried out. These research findings were then further examined through the perspective of theories on intellectual and social organization of the scienceThe bibliometrical study includes 38 literature journals (11 855 articles in total) which were downloaded from ISI's Web of Science. The material was analysed by using co-citation analysis and co-word analysis. The results of the study are presented in five co-citation maps.

Kalmarhem AB har uppmärksammat att det existerar ett ohållbart beteendemönster bland hyresgästerna inom studentgruppen. För att kunna bryta detta mönster avser vi att genom denna uppsats  utreda vilka attityder och beteenden som existerar bland hyresgästerna samt ge förslag på förändringar som företaget kan genomföra för att skapa en positiv beteendeförändring.Vi avser att lyfta fram vilka åtgärder som är mest lämpliga att använda av bostadsföretag för att motivera studenter till att agera mer miljömedvetet i hemmet. För att utveckla effektiva marknadsföringsåtgärder valde vi att utreda vilka attityder som råder och hur de förhåller sig till det aktuella beteendet.Vi har använt oss av en abduktiv ansats där vi utgått  från vår fallstudie av Kalmarhem AB. Vi har använt oss av både kvalitativa och kvantitativa undersökningsmetoder i form av en enkätundersökning, fokusgrupper, panelintervjuer, en telefonintervju och en gruppintervju samt observation för att insamla nödvändig data.För att erhålla större förståelse för ämnet presenterar vi i referensramen de olika teorier och begrepp som ligger till grund för vår uppsats. Vi presenterar även den forskningsmodell vi utgått från i våra empiriska undersökningar.Vi kunde konstatera att problemet med bristfällig källsortering inte härstammar från negativa attityder gentemot miljöansvar, med andra ord såg vi ett svagt samband mellan beteende och attityd.

The knowledge of value-enhancing factors in condominiums is very important for real estate agents when valuing condominiums, but it is also of interest to the owner for an upcoming renovation and sale. Previous research has sorted out the most fundamental factors affecting value of condominiums such as location size, age and condition.The purpose of this paper is by consumer?s actual preferences regarding various attributes identify the most value-adding factors in condominiums. Thereby we want to add and nuance previous research.This has been done through a quantitative method in which possible buyers have ranked how various attributes affect their willingness to pay. The results were analyzed and the median of the various attributes have been recognized.The result shows in accordance with previous research that the location is the primary value-adding factor.

This thesis gives the reader an understanding for newsletters within e-commerce, and how to work with them as a channel for marketing. Furthermore it explains the technical and graphical demands, and how to ensure that the newsletter reaches the intended receivers.A successful newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the subject heading, sender, layout, headlines,images and the deregistration link.A part from working with the different parts of the letter, the sender should also be aware of the technical and graphical demands. Since the E-mail clients are looking out forimages, fonts that are not embedded in the computer, and for questionable words there?s a big risk for ending up in a spam filter when not considering the demands.

Rapid urbanization causes competition over land use between green area preservation and urban development in cities and greatly affects ecosystems as well as human well-being. This conflict is significant all around the world as many cities are now replacing existing green areas with new developments. The area around Dag Hammarskjöld's väg in Uppsala is currently experiencing the same conflict, as the need that the city has for new housing represents a threat for the many valuable green areas that are in the site. The purpose of this project was to understand how the need of urban development and the preservation of green areas could be balanced. This understanding would thereafter be used to make a design proposal for the area around Dag Hammarskjöld's väg.

In light of the coming workforce shortage in Sweden the competition for human capital will be intensified on the market where employers compete in order to attract skilled labor. The competition will be most noticeable in the knowledge-intense industries, where the employees are seen as the companies? most valuable asset. The purpose of this paper is to examine how small knowledge-intensive companies can improve their position in the labor market by using the HR-model People Capability Maturity Model in order to affect their companies' Employer Brand. We take the basis of the theoretical framework in which we examine and identify the key dimensions of the Employer Brand concept and present the People Capability Maturity Model more closely.

Testicular measurements and daily sperm output (DSO) are important factors affecting reproductive capacity of stallions. In the present study testicular measurements of 10 Swedish half-blood stallions were determined (height, length, width and volume). Ejaculates were collected from each stallion once daily for 10 days to evaluate some important seminal characteristics: gel-free ejaculate volume, sperm concentration, percent progressively motile spermatozoa and total number of spermatozoa (TSN). The gel-free ejaculate volume was measured with a graduated cylinder, the sperm concentration was counted in a Bürker chamber, the sperm motility was estimated in a phase-contrast microscope and TSN was determined by multiplying the gel-free seminal volume by the sperm concentration. Testicular measurements were as follows (left and right testis): height 7,5 cm and 7,8 cm, length 10,6 cm and 10,8 cm, width 6,5 cm and 6,6 cm, volume 278,2 cm3 and 293,8 cm3, scrotal width 12,3 cm and total testicular volume 572,0 cm3 .

AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

Background: Poor perineal wound healing and infections after proctectomy surgery, affect a significant proportion of physical and psychological morbidities such as pain, leakage and abscesses. In its lengthening some of these symptoms will lead to extended periods of hospitalization. These kind of postoperative complications are also associated with delays in eventual chemotherapy treatment Aim: To describe the patients experiences of postoperative wound infection as well as communication and self-care support from the nurse specialist after proctectomy due to rectal cancer. Method: A qualitative content analysis was carried out from interviews. Results: Four main categories emerged; ?Coping with postoperative complications?, ?be independent?, ?feel safe?, and ?accept the situation?.

The purpose of this study was to increase the understanding of the phenomenon that there are so many young people placed in institutions in Sweden despite the valuable knowledge regarding the problems and risks of doing so. The questions that follow in the essay were what guided the social workers to choose institutional placement for youngsters. It went on to also ask if this knowledge could contribute to an increased understanding of why there were so many young people placed in institutions despite the criticism from scientists. To accomplish the goal of the essay, former science in the subject was reported and six social workers within social services were interviewed. The material of the interviews was analyzed with help from the theory of human service organizations, street-level bureaucrats work situation and the new institutionalism.The result of the investigation showed that the social workers choices to place young people in institutions is guided by specific work and organizational factors connected with a belief in the helping function of the surroundings.

A central discussion within society and businesses today, is the change of generations in the business market which occurs within the upcoming years. A change of generations is unavoidable and a natural step in business. The challenge of the forthcoming reform is the large number of people leaving the labour market and the grand entrance of new labour; Generation Y. The characteristics of Generation Y differ from the older generation which enhances the challenges for the businesses to attract a new workforce. It may also be necessary for the organisations to adapt to the younger generation.

The main purpose of this thesis is to examine upper secondary school teachers? views of their students? information seeking practices and their perspectives on consider the concept of information literary. The theoretical framework consists of a sociocultural perspective and the empirical material has been collected through interviews with six upper secondary school teachers. The material is analyzed phenomenographically and revealed three practices. Social science teachers consider the library and librarian to be valuable resources for students? information seeking, particularly in view of information overload in society today.

The purpose of this study is to identify the points-of-difference that should form the basis for Bryggarsalen?s future marketing efforts. Bryggarsalen is a newly established conference business in Stockholm. To be able to identify these points-of-difference, Bryggarsalen?s marketing problems have been studied from the resource-based view, claiming that the source of sustained competitive advantage derive from a firm?s unique bundle of resources.

Major changes within the agricultural politics today have forced the dairy production to scaleup, in order to compete on a global market. This has resulted in a reduction in the number ofsmaller dairy farms in Sweden, from about 40000 to just over 4000 over the last 30 years. Thepurpose of this study Svenska mjölkbönder, snart ett minne blott? ? Markbygdensmjölkbönder i tankar om mjölkproduktionens nuvarande situation och framtidsutsikter, is topresent the opinions of dairy farmers in Sweden, regarding the Swedish dairy industry and therelation to their own dairy production. A secondary purpose is to problematize how theconsequences of pastures and cultural landscapes influences human society as dairy farms andgrazing animals are becoming fewer.