Det finns vissa svårigheter med marknadskommunikation inom offentlig sektor då produkten och kunden skiljer sig från den privata sektorn. För en stad kan exempelvis produkten ses som en social effekt och kunder ses som medborgare. Samtidigt kan inte medborgarna endast ses som kunder, då de också är delaktiga i skapandet av stadens produkt och varumärke, utan måste också betraktas som interna medarbetare. Svårigheter i marknadskommunikation inom offentlig sektor är dessutom att offentliga organisationer måste ta hänsyn till en mängd olika värden.Vi har studerat hur olika värden inom Borås Stad tar sitt uttryck i marknadskommunikationen och hur kommunikationen med medborgarna sker. Vi vill kartlägga kommunikationen för att se hur Borås Stad arbetar för att positionera sig som textilstad, i och med pågående satsningar på det textila klustret Textile Fashion Center.

Digitalt textiltryck ger mig möjlighet att skapa textilier av hög kvalitet i små upplagor utan begränsningar vad gäller rapportstorlek och färgantal. Jag kan producera hållbara och praktiska textilier med en handgjord känsla. Dessa egenskaper ger tekniken intressanta möjligheter som en överbryggare mellan design och textil konst/konsthantverk. Det ger också stora möjligheter att anpassa formgivningen efter en specifik möbel eller miljö. Detta vill jag utnyttja i mitt arbete.

This study examines how the stock prices are affected when articles, which negatively describe the companies? incentive programs, are published. According to the efficient market hypothesis, only new information should have an effect on the stock price. Furthermore, this study aims to examine whether this reaction is dependent of the economic climate. During the period of September 2005 to September 2009, stock price data was collected from the NasdaqOMX stock exchange and 75 articles were gathered from leading Swedish newspapers.

Starting at the end of the Cold War, this publication assesses the impact of the upheavals in Eastern Europe and the atrophic Soviet Union on the Swedish doctrine of neutrality with its 200 year old tradition. Since the end of world war two the proximity of the Soviet Union had constituted the major impetus for upholding a position of neutrality and as this vanished a pressure for change was created. This essay works with a theoretical framework delineated by Kjell Goldmann and under this disposition, the Swedish tradition of neutrality, governmental positions, opposition and four major influential newspapers are studied. The standings of each variable are canvassed in an attempt to explain the development of Swedish security policy during the crucial years of 1988-1992..

The purpose of this study is to investigate how a children's book is suggested to be prepared in order to be accepted for publication by a publishing house in Sweden today.My questions was first to clarify the concept of a "children's book". Secondly, to understand if there are any guidelines to follow regarding the design and illustration of a children´s book, and how to proceed with the best chances of getting a mauscript published.To answer the question, I have chosen to use a qualitative method containing questionnaire items involving eleven Swedish publishers of children's literature.My results show that children's books includes all literature that has an target audience of people between 0-18 years of age. The most important thing is that the book's material is appropriate to the target group's level of mental perceptions and emotional competence. The material which then is submitted to the publisher will need to be of the highest quality and the author must investigate a consistent niche in order to submit the material to a publisher..

The definition of an expectation gap is, when the local municipal politician and the audited apprehensions and expectations gets apart about what auditors are going to work with and what they are going to accomplish.Svenska Kommunförbundet writes in their publication Fullmäktige och revisionen (2004) that the communication between the auditors and the audited is important so the final result becomes great. Apart from the communication, the recurring information about auditing is important to increase the knowledge and understanding. Are there expectations on what the auditors are going to review and discover among the audited, when there probably are expectations from the inhabitants on the auditing. This leads us to our purpose of our essay which is to investigate and describe if there exist an expectation gap between the auditors and the social welfare boards in the primary municipality. The method we used to collect our data was a guided telephone interview with 66 persons.

This is a pattern project for textiles, with main purpose to develop and challenge my design process and to experiment with a mix of different printing techniques. The goal of the project was to create three textile individuals as representatives of my experiments, inspired by natural surfaces.The world of fashion have been an inspiration and has been the model for these textiles, with its powerful and playful patterns. With the world of fashion as a model, I also chose to work with the materials habotai silk and silk velvet. The qualities of these materials has also been influential in my design language.The work has been very focused on experiementation and exploration, and resulted in three printed fabrics that I have chosen to call Björkalm, Lindstam and Lavbädd..

This thesis presents a general definition of science education and earth science education.An inventory has been conducted of published material during the years 2011-2013, withthe start in 2013 and working backwards for international publications and with no timelimits in time for Swedish publications. Different databases were used during April 2013 forthe inventory.The thesis organizes and analyses published material in earth science education in a tablewith a following discussion.The purpose with the inventory was to investigate the amount and content ofprevious year?s publications in earth science education. Concept inventories were foundto be the most common subject of the found material, followed by virtual field studies. Thelargest amount of publications was published in North America.

The aim of this thesis is to give an insight to how work is being pursued within Swedish SMEin the clothing industry. Furthermore we investigate how efforts can proceed withenvironmental questions in a quest for sustainable development and bring clarity in thedifficulties that occur. Through the use of company examples and a description of how theywork we wanted to give stakeholders knowledge in what resources and procedures that areused today on the market. The function of the report is moreover to provide Swedish smalland medium-sized clothing enterprises suggestions and directions of how to advance withinsustainable development.In our theoretical frame we have chosen to administer the theories that we found suitable forour study. Seen from a perspective of sustainability we have thus applied the theories ofstakeholder and legitimacy, an analysis model for a company?s actions in environmentalquestions and the theory of SME which describes a small or middle sized enterprise?s fivecompetitive variables.The empirical frame we acquired for this thesis is presented in three chapters.

The purpose of this paper has been to study how users experiences and behaviors are influenced by a "like" function, when publication of images in social media with the photo app Instagram as the selected base. In this study respondents has been part of a study regarding their experiences and behavior related to "like" function in Instagram. The results of the question form have then been analyzed to find patterns in their behavior and to exemplify/reinforce different type of user-behavior found in related scientific articles.The study has shown that the behavior of Instagram users is affected by the "like" function, when they believes that the function is a status marker that raises the interest for certain users by the number of likes. Through my results, I have been able to amplify and illustrate several theories of Goffman, Buckingham and Gripsrud which are presented in the report..

keywordsThis was a project about the process of animation and the presentation of looped animations in the form of a zine.My main subject for the project was to explore the possibilities of the computer program After Effects and how to incorporate the functions of this program with my hand drawn technique. I wanted to keep the hand drawn feeling and at the same time make use of all the helpful short cuts and utilities that this program had to offer. I found that this program was quite suitable for this kind of work, although I didn?t feel completely satisfied when it came to the amount of animations that I was able to put together. At the end of the project I had completed six loops (plus a older one) for the CD that came with the printed zine.Another big issue in working with this was the question of theme and content for all the different loops.

Under ett samarbete med underklädesbutiken Bornevings har information om textila materialtagits fram. Butiken erbjuder alltid god service när det gäller utprovning av plagg men saknarbaskunskaper om textila material och hur de tillverkas. Textil informationen har tagits framför att underlätta detta problem. Kunskapsbristen kommer nu att eliminerats så personalen kanerbjuda den bästa servicen.För att få reda på hur informationen på bästa sätt skulle redovisas för butiken studeradespedagogik. Inlärning fungerar olika för alla, vissa tar till sig bilder medan andra lättare kanregistrera text.

The concept of sustainable development has been pervasive in recent years and many organizations choose to implement sustainability and adapt their activities accordingly. The purpose of this study have been to explore how a collaboration on the use of waste materials may look to analyze what influences cooperation. A case study has been carried out examining a Swedish state regional project aimed at creating partnerships between actors and utilizing textile waste with the help of design. The study was conducted using qualitative methods and the collection of data has been done through interviews and by examining documents. The results show that there are seven key factors that affect cooperation: expectations, commitment, internal communication, a strong non-profit actor, individual treatment, personal networks and the diversity of actors.

My working process is craft based and influenced by devotion for the textile material and techniques, but the concept is just as important. I mainly do sculptural objects where I treat fascination, frustration and disgust for the human body from a personal perspective. I am also deeply fascinated with Michael Jackson; an iconic figure that I adore above all else. A man with an inner musical ability, dedicated his entire life to tame and signify it through his body. My master work is an investigation where I look upon similarities and connections between my fascination with the body and the admiration and fascination with Michael Jackson.

This thesis examines how to improve the exhibition of products within retail for clothes and gift articles. The purpose is to investigate and test how light sources and different directions of light affect how the products are perceived regarding their exhibition. Our question formulations are:To what degree does the level of light in combination with the background of the interior design of a shop affect whether a product is perceived more or less attractive?What can we recommend to make the exhibition of products more attractive? From our observations shops nowadays have relatively high levels of light when they expose products on vertical areas. We have looked on the recommendation from ?Energimyndigheten? in order to see what they think is important when designing retail lightening.