By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards Generation Y to include on what social media platform Generation Y is most susceptible for content marketing.The purpose of this study is to help companies whose target market is Generation Y to aim their content marketing through the right distribution channels, to save time and money. To meet this objective and to answer the main question of this study, empirical data was collected through a web based, quantitative survey which was completed by a total of 301 respondents, all of them belonging to Generation Y. The collected quantitative data was contrasted with existing theory and was analysed.The study concluded that Facebook is the social media channel where Generation Y feel most susceptible for content marketing, followed by YouTube. .

The purpose of my research is to describe the substance in three different wedding conversations, and study how the role of the priest is designed in these conversations. The foundation of my study contains authentical conversations and interviews from three priests and three couples. My main material is the authentical conversations but the content of the study, with supplementary interviews with the priest and the couple, render possible a perspective analysis of the wedding conversations from both sides. My conclusion is that the three priests expresses a different role in each conversation and the couples are powerless in the face of the priests. The dominate conversationsstrategy plays a decisive role for the matter and the character part of the priest in these conversations..

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

The purpose of this study is to explain if the existence of ethnic groups in Rwanda has complicated its democratization and explain what opportunities Rwanda has to be democratized. To fulfill the purpose of the study, I intend to answer two questions: 1) Does the existence of ethnic groups obstructed democratization in Rwanda? and 2) What opportunities has Rwanda to be democratized? To answer the first research question Dahl's theory of subcultures and democratization is used and to answer the second research question van de Walle's theory of democratization is used in the region of sub-Saharan Africa. Literature used in the study are Dahl's Polyarchy and van de Walle Africa?s range of regimes and Freedom House annual reports.

The purpose of this study is to examine escort-business with a focus on sales of BDSM-services (Bondage and Discipline, Dominance and Submission, Sadism and Masochism). The study is based on qualitative interviews with three informants providing BDSM-services, as well as a survey with 96 men who requested domination of escorts (the survey was carried out by an escort in the 1980s). The analysis of this material resulted in the identification of three themes on which the study centers: The personal experiences of the three escorts, the interaction between the escorts and the clients, and the changes over time when it comes to the performance of BDSM-services. The study has a gender perspective. The important conclusions are that there are several differences between prostitution having a focus on BDSM-services and other prostitution.

This study will chart the changeover work, with a standpoint in the SMED-theory, at the company Peter Ernst AB in Värnamo. They are suppliers in plastic moulding industry and delivers to amongst other Saab in Trollhättan and Scania. The company are in a very competitive market, and they have to make manufacturing more efficient and rationalise their costs to be able to compete. A big problem, which the company has identified, is their long changeovers. It brings higher costs, a more stressful work climate and holds back the company from becoming more efficient.Field studies will be conducted on the changeover, which will be observed and filmed.

Proteins are vital to all cells in the body. They consist of long chains of amino acids. To be able to study the amino acid composition of a protein it is necessary to hydrolyse it, followed by separation and quantification. When the protein is hydrolysed, in this case ß-lactoglobulin, the protein is divided into individual amino acids. The method that traditionally has been used to hydrolyse proteins takes 24-72 hours to complete.

The aim and purpose of the following study is twofold. The first part aims at clarifying different models of migration policy available within research of political science. The second part of the study applies the identified models onto an analysis of the official report ?Integrationens svarta bok? and the suggestions the reports presents. The findings of the study are multiple.

The aim of this study was to, on the basis of normalization and autonomy; investigate how staff working in group homes discusses about sexuality of people with an intellectual disability. Our study was based on ten semi-structured interviews of both care staff and heads of group homes to get responses from different levels within the same organization. The empirical material was analyzed through the theory of social constructivism, which focuses on how we construct the world through interaction and language, and the normalization principle whose goal is that all people with developmental disabilities should have the opportunity to live like all other people. We view these theories as useful to gain understanding of the questions in our study. The result of this study showed that the subject only comes up for discussion when problems arise, that the communication on the subject is inadequate and more discussion is requested.

Sense of coherence amongst employees with reduced work-capacity at Samhall.Sanela Jakupovic TrostekScientific essay in public health, 15 hp, Academy of Health and promoting Working Life, University of GävleThe aim of this study was to examine how employees at Samhall who has reduced work-capacity experienced their sense of coherence (SOC). The study includes gender, age and civil status in the analysis. The study includes 34 respondents which are divided as 20 men and 14 women. To measure SOC a quantitative method with a 29 standardized questionnaire was used.It was found that the employees felt, in general, low SOC, which means more difficult adaptation to their life situation. Noteworthy is that 70 % of the men in this study showed low SOC compared to 35,7 % of the women.One conclusion that can be drawn is that within Samhall, it showed that women had a higher SOC mean value than men which means they are more equipped to handle, understand and find meaning in their work life. Keywords: Antonovsky, Samhall, disability, work-capacity, sense of coherence (SOC).

The German equine housing system, HIT Active Stable?, are adjusted for keeping horses in groups, and are well establishes in Germany. Now the system attracts attention here in Sweden. The purpose of this study was to investigate if the horses have any be-haviours need of free access to roughages like straw or hay, after they have been visit the concentrate feeding station. A study was carried out at family Krohn?s active stables in Bönningstedt, Germany.

The purpose of this thesis is to examine how the working method partnering has been welcomed in the Swedish construction company NCC and find possible explanations to this. The theoretical background used to understand and discuss our findings mainly builds on value and network dynamics. The empirical study is of a qualitative nature and builds upon 13 semi-structured interviews and the participation in a two-day start up workshop with 21 representatives from involved parties. The study shows that partnering has been positively accepted at NCC. Possible explanations for this can be found in the contrast the method represents to the traditional way of working within the construction industry.

Abstract Master Thesis in Business Administration, School of Business and Economics at the Linnaeus University, 2013 Authors: William Funseth and Tobias Åkesson Supervisor: Magnus Willesson Examiner: Sven-Olof Yrjö Collin Title: The liquidity route to more informed investment decisions - A study on the relationship between concentration of ownership and liquidity on Nasdaq OMX. Background and problem: Previous studies have shown that liquidity can explain differences in returns in corporate shares, the company's cost of capital and the valuation of the company. Based on the effects of liquidity we developed a research question concerning how concentration of ownership effects liquidity of corporate shares the studies conducted for companies listed on Nasdaq OMX during a period with major changes on the stock market and is also investigating weather other company-specific differences can explain differences in liquidity. Purpose: The study's purpose is to study the relationship between ownership concentration and liquidity, and whether other factors might explain differences in liquidity. Method: The study is conducted with a quantitative method and it?s based on data collected from 2006-2011 for companies listed on Nasdaq OMX.

This thesis studies three kinds of debate formats. Those are DN Debatt, SVT Debatt and Ring P1. The focus lies in the interrelations between these forums and how they interact with theri audience. Since debate is an essential tool for political and democratic practice, it is vital to study the movements and the realtions between these media formats. Some of the questions in this study are: What happens with a debate topic when it moves between the formats? In which way are the formats democratic and what does their communicative forms mean for political practice and citizen participation? The study shoes how the interpretation of a specific term can expand during a debate.

When we started this study we quickly saw that almost all the previous research that we find was focused and concentrated on the fact that the employees should be motivated. The research also presents a top-down perspective which means from the head to the employee. A Swedish newspaper wrote in an article that 1/3 of all Swedish heads can?t motivate their employers. A Swedish internet platform discusses this and says that heads need to be motivated to be able to motivate people around himself.