The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

One of the social services primary missions is to protect children from suffering harm. Social service work should work based on the child?s best and have the child's perspective in mind. In all cases involving children, the focus is on the child's needs and interests and is regulated in Convention on the Rights of the Child (CRC). Both of the previous research and this study reveal the various markers that are evident in the social services handling of honor related cases.

Background: Today businesses are largely structured in projects and temporary organizations. In many companies, the ability to pursue projects is decisive for the business efficiency and competitiveness. The risk literature do not discuss identification and handling ofproject risk in building- and construction companies to a large extent, which has led us to investigate how project risk can be treated and handled in Swedish building- and construction companies. Purpose: The purpose of this thesis is to cover and describe business risk in Swedish building- and construction projects with focus on different risks and risk tools, and also to modify a model for evaluating the business risk maturity. Realization: This thesis has both traces of a case study and a cross-section study and examines eight different companies that are active in the building- and construction business.

ABSTRACTIn this study, five people were interviewed who are involved in a drug-assisted program for opiate addiction, also called substitution program. The meaning of substitution is that these clients' drug addiction is replaced with substitute preparations, either methadone or Subutex in an orderly manner. The clients of the researcher decided to study the substitution program have all been a heavy opiate addiction for years. Their participation in the replacement program is more than two years, and those who have been around the longest have been in the program for six years, so long as the substitution program has existed in Visby.This is a qualitative study in which interviews are conducted face to face with each individual client, and the interview was unstructured in the sense that no specific issues made in advance. The interviews have been themed, and the researcher has gone through various areas of life around the respondent.

The Swedish teacher education is continuously changing along with the understanding of learning. The teacher education at Södertörn University has an intercultural profile, which is considered modern and innovative. In this essay, students? experiences from their practical training are analyzed to examine the correspondence between teacher practice and the modern teacher role conveyed by the University. The results show that some students have experienced practical training where the standards of the University?s teacher role were met, whereas others feel that they have not received the practical guidance needed to be able to wholly use their education in their future employment.

Despite the fact that men dominate substance abuse research and that most programs to target substance abuse therefore are developed by and for men, very little is known about the fact that substance abusing men can also be parents. Mothers are up until today regarded as the most important parent even though society is changing and fathers are taken a more active part in childrearing. The average father today still spends significantly less time with his children than the average mother does and marginalised drug abusing fathers often disappear from their families altogether. The goal and purpose of this paper has been that through a qualitative analyses of written sources and qualitative interviews with healthcare professionals and social workers recognise how marginalised drug abusing fathers interests of taking part in their children's lives are met by healthcare, treatment and child protection agencies and how we can understand marginalised fathering as an extension of how we view ordinary fathering. I wanted to examine if there are any specific actions taken in involving these men as fathers and how we can understand their situation.

The specified purpose was, based on gender, age and type of employment, study the employees motivation to participate in health projects and their reason to maintain exercise habits after the termination of the health projects. Exercise frequency was studied in relation to the other background variables. A revised version of the questionnaire Motivation for Maintenance of Exercise Habits (Josefsson, 2005) was distributed at Albany International, Halmstad. The most frequent cause to exercise was ?enhance my condition?.

 Abstract The purpose with this study is to study the individual setting of salary rates among branch heads. We have chosen to look deeper into which criteria that are the base for the branch heads? individual setting of wage rates within geriatric care and the care of disabled people. One other aspect we have looked into is how the setting of salary rates appears from a gender perspective. The empirical material in our thesis consists of both qualitative and quantitative methods in the shape of a questionnaire study and three open interviews.

In this paper we examine what security is to the individual and how the individual creates and maintains security in their work. The purpose of this paper is to study how the creating of security in working life is performed. We conduct six semi-structured qualitative interviews with permanent employees in the private sector and we encode our material using thematic analysis. We analyze our material and illustrate our problem area on the basis of Anthony Giddens's theory of ontological security and give examples of how security and creating of security is performed at the empirical field with previous studies in the research area. Our survey shows that security for the individual at work seems to be about having continuity in everyday life, financial stability, a permanent employment, a challenging and fun job and a family in good health and good living.

A storm in January 2005 felled 75 millions cubic metres of forest in South Sweden. Previous studies of wind damage in thinned stands indicated the importance of early thinnings. The risks of wind throw increased by increasing age and height of the stands. Previous studies also indicated increasing risk of wind throw along the strip roads. The aim of the present study was to investigate wind damage in Norway spruce stands in South Sweden in relation to time of the first thinning and different pattern of strip roads (width, length and direction).

The main objective of this research was to study how increased arterial oxygenation by the use of Pulsed Inhaled Nitric-Oxide (PiNO) influenced the metabolic and cardiovascular parameters on horses undergoing acute abdominal surgery because of colic. The parameters blood lactate, blood glucose, pH and heart rate were evaluated before and during anesthesia and closely after recovery. The study showed that blood lactate concentrations decreased significantly during anaesthesia in horses treated with PiNO compared to non-treated horses. It was also seen that the lactate concentration decreased most in horses with the highest levels before PiNO treatment. Since enhanced oxygen extraction ratio was evident in the PiNO group, improved oxygen delivery to the tissue may be a possible explanation for the improved situation.

This essay is an evaluation of the act of establishment (2010:197). The act is about different operators' responsibility and accountability for new arrivals to get a more effective integration into society and to speed up the new arrivals' establishment on the labor market. The purpose of this act is to get more new arrivals involved in the Swedish labor market directly. By doing so, it gives these people a possibility to become self-sufficient. This study has focus in four different operators; Employment service, Immigration service and two local politicians from Social democrats (Socialdemokraterna) and Conservatives (Moderaterna).

The European Union's work on equal opportunities for women and men can be described historically in three eras; equal treatment, positive action and, most recently, the gender perspective. In accordance with the latter, gender mainstreaming is the latest method in dealing with these issues. Its aim is the implementation of the gender perspective in all policy processes and to challenge the male norm that permeates all decision making. EU:s work on equal opportunities, though, persists not only of gender mainstreaming but has a double approach also including special actions.This thesis bases its argumentation on discourse analysis of communications from the Commission regarding employment and social affairs. It argues that the two components of the double approach; gender mainstreaming and special actions, are incompatible and even becomes contra productive put together.

Non-profit organisations play a very important role in the Swedish civil society, both economically and for the employment policy. The organisations pursue various activities such as, activities aiming at social needs, sport activities and activities contributing to the political life. Depending on what activities the organisations practice different tax rules follow.A person who pursues commercial activity constitutes a taxable person within the meaning of the Swedish VAT act. The definition of commercial activity is an activity which is practiced independently, professionally and with an object of making a profit. The activity must be practiced regularly and to a certain extent to qualify as commercial.

For innovative organizations and companies it is essential to use existing knowledge to avoid spending time and resources on already existing innovations. By using patent information, companies are able to get a picture of what is already done in their area of interest. The main purpose of the study is to examine the information use in small and medium-sized enterprises that are members of the Swedish Inventor?s Association, focusing on patent information. The study examines the use of patent information and which barriers the companies have to patent information.