The report aims to examine how property owners position themselves to reach their targetmarket, and which strategies they use when positioning their product. The investigation has beencarried out mainly in the form of a case study in which a number of interviews with Stockholmreal estate companies has been conducted, focusing on commercial property market segment.The interviews have resulted in identification of common and specific strategies among thecompanies. These strategies have been analyzed in the light of the theory by Philip Kotler andKevin Lane Keller, focusing on how an offer should be designed to reach a competitive position.It can be concluded that positioning is a key activity for successfully addressing the targetmarket. Successful positioning mandates three key requirements to be met; determining thecategory to which the offer belongs, identifying similarities and differences compared to thecompetitors and developing a brand mantra. The result of the case study concludes that theproperty companies work similar in many ways.

Under hösten 2012 visades Jonas Gardells tv-serie Torka aldrig tårar utan handskar på Sveriges Television. Historien utspelar sig i Stockholm på 80-talet och i den begynnande AIDS-epidemin. Sjukdomen slog till hårt och drabbade många unga homosexuella män. Historieskrivningen är Gardells egen och ingen konstaterad ?sanning?.

The purpose of the study is to investigate and elucidate how low-cost airlines can influence and develop tourism in a region. In order to bring about the purpose the author used two research questions. Have low-cost airlines contributed to regional development? How many additional visitors have low-cost airlines contributed to Stockholm? In order to answer these questions a survey was carried out at Arlanda airport and statistics were collected. The results of the study show that there has been a regional development.

The purpose of this Master's thesis is to study metadata and its use at Web sites of six Swedish universities and colleges. Each Web site has been examined at three different hierarchical levels and the total number of examined Web pages is 258. 16 questionnaires have also been sent to webmasters at the six universities and colleges. The results show that metadata refers to the data which can assist to organize, describe, identify, locate, evaluate and retrieve resources on the Internet. Even though there are several different metadata formats available on the Internet, the commercial search engines only support the HTML's title tag and the meta tags with the attributes keywords and description.

I denna uppsats undersöks gestaltningen av mammor i kärnfamiljer i SVT:s julkalendrar. Fokus är på ett urval av fyra kalendrar: Sunes jul (1991), Mysteriet på Greveholm (1996), Håkan Bråkan (2003) och Mysteriet på Greveholm-Grevens återkomst (2012). Syftet är att granska om kalendrarna uppvisar en stereotyp eller en feministisk bild av moderns roll i familjen samt om denna syn har förändrats från 1991 till 2012.För att besvara frågeställningen nyttjas genusteori, feministisk filmteori och ekonomisk-historiska och statistiska perspektiv på den svenska och västerländska kvinnan i förhållande till arbete och familj. Den teoretiska utgångspunkten för analysen finns i genusvetenskap och består i att genus är något icke-biologiskt som kvinnor och män agerar genom att följa sociala och kulturella konventioner. I västvärlden lever vi i en samtid där traditionella genus- och familjeroller förändras i mycket stor utsträckning.

Individual identification of pigs could be used in commercial herds for production monitoring, disease monitoring and breeding evaluation. This study investigates the possibility of using microchips designed for dogs and cats to identify individual pigs from birth, through rearing to carcass at the slaughter plant. Two different sizes of microchips, and two different ages of the pigs at injection were tested. Castrates and gilts from ten litters were evenly distributed between chip sizes and injection ages. All pigs were identity marked with both electronic ear tags and injected with microchips.

ABSTRACTTitle: Elle & Café ? a study of fashion magazines cover pages.Number of pages: 38Author: Greta SimonssonTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring Semester 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The purpose of this essay is to:? Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.? Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion magazines. The cover pages were analyzed from the categories character, context, and environment.Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions.

In the Real Estate market there are a large number of commercial properties with offices. As acompany or business you are faced with many decisions when choosing your office space.This bachelor thesis examines the concept of architectural quality with focus on beauty and itsvalue for office tenants. The ambition is to find out if beauty is a decisive factor in theselection of office and if there is a willingness to pay for it.The selected question is studied in a case study of Garnisonen where tenants, a propertyowner and an architect are interviewed, all with connection to the examination object.Garnisonen is well suited as a case study because it is Stockholm's largest office complexwith buildings from three different architectural eras. Tenants in the survey represent allarchitectural styles and have different industry affiliation.As a theoretical framework a literature study is presented where the importance of beauty forthe individual, the built environment and society are treated, and also how the office can beused for branding purposes. The interviewees? views of beauty and their opinions on beauty atwork in Garnisonen are presented in the results.

Construction projects are generally designed as a general contract or a complete contract. In a general contract the commercial contract that is being used is AB 04 and related advice and instructions, AMA AF 07. In AB 04 there is an insurance requirement that stipulates that the contractor shall take all risks and liability insurance for the contract where the client must be co-insured.Construction law is almost exclusively regulated by the various standard contracts, one of those is AB 04. The Construction Contracts Committe is an organization that has published the standard contracts in this area of law and also the advice and instructions to help the parties to understand the agreements. The insurance requirement occurs in an area of law that is complex and the meaning of the concept is not entirely clear, nor which of the parties? interests and responsibilities that are covered by the types of insurances that are provided by the insurance requirement.

This thesis has been written with the intention of investigating a commercial lending library to be found in Stockholm in the first decades of the nineteenth century. We chose this subject because it is a relatively unexplored area. Furthermore, we were curious to know what books could be found in the library. The lending library was run as a business thus giving a good indication of the contemporary reader's taste in literature. The lending library that we chose had a total of three thousand titles in those of its catalogues that have survived to the present day and was run by a woman called Eva Unander.

This essay contains two stories that reflect the reality I face as an educator, as well as a reflective discussion about my self-perceived dilemma. The dilemma reflects a classroom situation where I as an educator have trouble dividing my focus, my focus is either put on entire the class or on the child with special needs. Through this self-perceived situation I have started to question how children with special needs find their place in the school today. I discuss how I can handle and look at the unique situation that occurs when meeting this child.Terms like integration, inclusion, segregation, social rights and the expression "a school for everyone" will be discussed in this text, as well as how we can connect these terms and expressions to the problems I find in the school system?s way of handling children with special needs.I also highlight my dilemma from different ethical perspective.

The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.

Titel: Ett placeringsrecept?- En kvalitativ studie om processen kring varumärkesexponering i ?Hela Sverige bakar?Författare: Elina Grothén och Julia RobertsonKurs: Examensarbete i medie- och kommunikationsvetenskap. Institutionen för journalistik,medier och kommunikation, Göteborgs universitetTermin: Höstterminen 2014Handledare: Britt BörjessonSidantal: 60 sidor inklusive bilagorOrd: 17552Syfte: Vårt syfte med denna studie är att utforska och analysera hur placeringen av varumärken går till i det svenska tv-programmet ?Hela Sverige bakar?Metod: Kvalitativa samtalsintervjuerMaterial: Totalt sju intervjuer. Sex samtalsintervjuer, varav tre personliga och tre på telefon.Ytterligare en intervju besvarades via mail.

SammanfattningDetta examensarbete, som har utförts på Scania CV (Commercial Vehicles)AB, undersöker hur de kan minimera den planerade nertiden för webbservrarnahosScania Fleet Management System ett system som har en webbportaldär kunderna kan se specik information om sina fordon. I dagsläget tassystemet ner vid systemunderhåll, vilket gör att kunderna inte har åtkomst tillsystemet under tiden. Intervjuer genomfördes för att få en uppfattning om hurandra företag löst liknande problem. Det undersöktes även om användningenav molntjänster skulle kunna lösa problemet och hur det skulle vara möjligtatt göra uppgraderingar utan att användarnas sessioner bryts. Resultatet somframkom var att den arkitektur som rekommenderades oftast är att ha någonform av klustrad lösning med lastbalanserare för webbservrarna.

According to FSC (Forest Stewardship Council) shall at least a mean of 10 trees per hectare including riparian zones and other areas with high biological values be left in final felling. In addition large clear areas should not be created and all retained trees with high environmental value shall be spared. To leave trees in final felling means a lower cutting volume and hence a lower income from the cutting, but it also means that the production in the next generation becomes less because of competition. The aim of this study was to evaluate the effect retained trees have on the production in the new generation of forest, and to investigate if there is any way to lower this effect. The environmental care has also been estimated by the amount left in final felling.