Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product placement. Kim Schröders multidimensional model of mass media reception were used, which is a developed model from Stuart Hall?s ?encoding/decoding? one-dimensional model.

Testing has always been an important task in the scope of software quality. Though it has never been as much appreciated within the management of the organisations as the software development has. However testing is becoming more attractive within organisations because it becomes more evident how much money working systems saves in contrast to defect ones. A tester often use testing tools to simplify the work progress. There are a lot of tools nowadays but not many evaluating models which helps the tester to know which one to recommend.

In this study, the pre-tension force in an insert screw connection are examined in order to establish a greater understanding of the system and to facilitate the process of making new metal cutting tools. Certain especially significant design variables such as the offset, the length of the contact thread and the shank length above the threaded hole, are selected to be closely examined. A comparison of the influence on the pre-tension force between threaded holes made with a worn, versus new, threading tool is also involved in the experiment. The study is limited to handling the screw sizes M2,5 and M3,5. The results show that a regression model, with good approximation, can be fitted to the measured values.

The name of the study means ?The short arm - a study in diversity and arm?s length in the cultural collaboration model?. Right now there is a reform in the Swedish cultural administration where the responsibility for handing out state funds and grants to cultural organizations is changing from the state government to the local regional governments. The purpose of this study is to map the organisational changes caused by the reform and investigate how this affects the regional policies concerning cultural diversity and the arm?s length principle.

Purpose/aim: To investigate individual experiences of how a new communication technology, e-mail, influences a) the structure of the internal communication ? does it for example make networking any easier? ? and b) the form of the persons everyday language.Material/method: A theoretical framework gathered through a literature study and empirical data gathered through interviews with two persons.Main results: Differences and similarities exist between the experiences studied in this paper. The most unexpected result is that the system of e-mail does not seem to be able to create new channels of communication. If anything, it reinforces the structure that already exist. An aspect of decisive importance is the original rules and norms concerning internal communication within the organization..

Hospital Mergers have been proved to be troublesome, the most crucial ingredient is believed tobe the participation of members of the organization on all levels. When the hospital mergerbetween the hospital of Malmö and the hospital of Lund is a fact, it seems clear that knowledgeabout managing motivation is important. The knowledge could also lead to increased possibilitiesto improve support for motivation where needed at the hospital.I have through a literature review created a descriptive model of the theoretical view onmotivational factors for participation in change and their relationships. The theoretical modelwhere then tested in a empirical study in which additional data created a more true model of themotivation on participation at the hospital.The findings of the study show how the descriptive model illustrates how the twodifferent departments both work with a empowering philosophy that have built in properties thatenable the employees to gain more motivation. The model also underline the importance of thecommunication role to enlighten the employee in what, where, when and why the change takesplace.

Sammanfattning Bakgrund: Cancer är en av de vanligaste folksjukdomarna i Sverige. Vid cancer sker en okontrollerad mutation av cellerna som leder till tumörbildningar. Sjukdomen förändrar den drabbades liv och kan ge sociala, emotionella och existentiella konsekvenser. Metod: Författarna har genomfört en deskriptiv litteratur studie med 22 artiklar från olika länder med syftet att beskriva cancerpatienters upplevelser av existentiell smärta. Resultat: Studiens resultat är presenterat i två teman: Lidande som berör kropp, psyke och socialt liv med subteman: Fysiskt, psykiskt och socialt lidande och Spirituellt lidande med subteman: Tankar kring andlighet, Att uppleva acceptans, Att fina mening och Att känna hopp. Teman och subteman beskriver patientens upplevelser av existentiell smärta vid cancer. Fysiska lidandet uttrycktes i form av trötthet och andra biverkningar från cancerbehandlingen.

This bachelor thesis has the purpose to visualize and document the air movementsprovided by different ventilation principles in an operating theatre. The visualizationwill be made as simple as possible in a physical model. The model and thedocumentation should be able to use in educational purposes.The study is based on the two most common systems for airflow, currently used inoperating theatres. The first principle is displacement ventilation in which the air issupplied at low velocity along the floor. The second principle is vertical parallel laminarairflow in which the air is compressed like a piston from ceiling to the floor.A review of literature resulted in the choice of size, design, and scale factor for themodel, as well as choices of ventilation principles and airflows.

Sitka spruce (Picea sitchensis) is not considered to be a native species to Swedish forests. It´s origin is the pacific coast of Northern America, an area that is dominated by a coastal climate which makes it likely to believe that it would be well suited for growing in the south-west of Sweden. This study aims to investigate the gain in production that can be reached by growing sitka spruce instead of Norway spruce (Picea abies) in the county of Halland. A regression model based on data from forest experiments was produced to explain the gain in production. This model was based on elevation and annual precipitation. The model was then used to create a map layer in arcGIS that shows the gain of volume in comparison to Norway spruce in percent. An analysis was carried out to find what share of the forestland in Halland county that fell into four different classes of production gain.

This is a study about the communication interaction in the context of the reference work at some public university-libraries and some private company libraries in Gothenburg and Borås. The primary purpose of the study is to investigate the communication interaction in a library situation. The second purpose is to deepen the knowledge, understanding and to establish what is important in this communication. Focus has been on how the intermediaries communicate and how she or he perceives this communication. The intermediary needs to manage the communication with all the different patrons and different information needs of the patrons.

Abstract The purpose of writing this thesis was to improve methods during requirements engineering phase. Usercentred system engineering has some problem areas, which are examined and verified to create a new guideline for developers. This guideline tends to make requirements engineering more effective and help developers create more concrete requirements. It is not uncommon that system development projects ends up with unsatisfied users or delay in deliveries. The reasons are different kinds of communication problems between users and developers during verification of requirements. There is a therapy model, called solution-focused therapy, used in family and individual therapy. The model focuses on solutions for the future instead of problems in the past.

The Swedish consumption of lamb a increasing, and today we yearly eat a kilo of lamb per person each year. As a consequence the Swedish degree of self production according to lamb is steadily decreasing, and is today about 39 %.Today Swedish Meats is now cooperating with the Swedish lamb breeders organisation to raise that percentage. At the same time the European Union presents a new agricultural reform, the MTR (Mid Term Review). The shape of this new reform is not yet fully known, but the general policy has been more or less outlined. The new reform is split into three propositions: the farm model, the regional model and the mixed model.

Texo Application has created robots that they call for satellites; with these you can feed in storage pallets into a satellite storage. Satellite storages consist of channels in height (e.g.3 to 8 pieces) and width (e.g.3 to 100 pieces). Channels can be different long (e.g. 5 to 200 pallets). At deposit of a storage pallet the truck insert the satellite in a channel and then the pallet, the pallet is driven into the channel until it reaches another pallet or the other end.

Syftet med vår uppsats var att med hjälp av Model Confidence Set (MCS) finna de bättre presterande modellerna bland de mest ?kända? och undervisade volatilitetsmodellerna. Vidare har vi även rankat dessa modeller inbördes. Eftersom prognoser om volatiliteten är mycket viktigt vid prissättningen på derivat, i detta fall ett räntederivat, är ämnet ständigt intressant. Med Model Confidence Set fann vi ett set av bättre presterande modeller utifrån vårt urval av ursprungliga modeller.

There exist several known methods for calculation of radio coverage for ground-based systems. As far as we know there are no equivalent methods for the case of flying platforms when the altitudes and speeds are significantly different to those of ground-based systems. This thesis describes the theoretical concepts behind calculations of radio coverage for flying platforms. An investigation is made to sort out what is important and possible to employ in a model for simulations. A method is described and implemented in a program for evaluation of flying radio systems.