The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

This paper aims to study the possibilities and challenges the car industry has to face with applying information technology in cars. The goal is to describe and analyse all the existing technology in the cars out on the market today as well as future possible technologies in cars. By interviewing people who has been working or are working with information technology in cars, we aim to clarify the obstacles and opportunities in the process of implementing informatics in cars. With this knowledge we want to learn more about Ubiquitous computing and how humans interact with Ubiquitous computers today and will be interacting in the future. Technology has a rapid development pace and we find it interesting to examine how the car industry can keep up with the rapid development pace of technology. .

Human Resource Management (HRM) has an increasingly strategic role in today?s organizations as the supply of managers is an integral part of the strategic work. In order to retain competence and knowledge, firms are usually designed so that the employees can develop their careers within the firm. Company X is a company in the financial sector and is an example of such firm. However, at Company X: Department Y, very few employees apply for the management positions when they are announced.

This study investigates whether auditors affect the tendency to report correct taxes for small companies. Since November 2010 the smallest companies in Sweden are no longer obliged by law to have an appointed auditor to perform the former yearly audit. The auditor shall during the audit, amongst other tasks, investigate whether the audited companies follow Swedish law, and report them if they do not. The presence of the auditor might influence the actions of companies to act according to law, and reduce errors in the reporting. Errors regarding tax reporting will result in a revised tax decision if detected by The Swedish Tax Agency.

Abstract In this report I describe the Health Care Advice Bureau?s (sjukvårdsrådgivningen) historical background, proposals for its development according to a committee from the Blekinge County Council (Landstinget Blekinge), the Health Care Advice Bureau?s cooperation with different external operators e.g. the SOS and the Care Centers [Vårdcentraler]. I account for how I, in the same county council, aided by ethnographical methods observed or investigated the following: The nurses? interaction with the patients, the nurses? interaction among themselves, the nurses? participation in the development of the system and also the computer based system?s technical qualifications.

Recording and analyses of superovulation results and fertility records at the nucleus herd Viken The development of different reproductive technologies aim at increasing the number of progeny per individual parent, and in that improving the possibility of genetic progress. One technique, embryo transfer, have facilitated genetic dissemination and shortened the generation interval also in females. Nötcenter Viken is a company that run embryo collection and embryo transfer in the breeds Swedish Red and Swedish Holstein. It is located outside Falköping. Information is continuously gathered about cows tested at the nucleus herd.

Syftet med studien var att underso?ka hur kla?desaffa?rer kan skapa en mer positiv syn pa? second hand kla?der bland konsumenter. Underso?kningen utfo?rdes genom att anva?nda Tricomponent Attitude modellen och erka?nda strategier fo?r attitydfo?ra?ndring. Tricomponent Attitude modellen utgo?rs av den kognitiva, affektiva samt konativa delen medan attitydstrategierna utgo?rs av tillva?gaga?ngssa?tt fo?r att fo?ra?ndra attityden.

Sweden is a country based on democracy and equality. As a result, both men and women areencouraged to aspire equal career opportunities.The aim of this study is to explore how social and cultural contexts, as well as gender aspects,affect Swedish Upper Secondary Class pupils when they choose career. The study focuses onstudents who have chosen an ambitious school curriculum.As method, the study uses both qualitative interviews with students and a quantitative survey.The theoretical framework is based on gender theory and on the social and cultural contexttheory of Bourdieu.The result of the study shows that gender and social as well as cultural context affect students?ambitions and career choices..

This thesis treats how accountancy companies works to maintain customer relations. This is getting more important in the accounting business because there are several inner and outer factors available that may affect customer relations in this business area. The main question with the thesis is: How works accountancy companies with keeping customers?The purpose with the research was to investigate and identify which inner and outer factors that may be important from a company perspective to keep customers. Another purpose was to investigate if there existed any differences between the companies in how they are handling different factors like for example a law change and how it could affect customer relations.

Our time is characterized by the development of new technologies that facilitate communication between people. The need for Video Mediated Communication (VMC) is increasing because people move to other locations due to migration and global mobility. VMC provides the opportunity for millions of people around the world to ?hang out? and see each other despite the distance in between. The world is "shrinking" because of the Internet and our perception of distance is changing.VMC is becoming increasingly available, in the form of applications like Skype and MSN for mobile phones and computers, and in addition, it?s practically free.The purpose of this thesis is to render a picture of the way in which people use Skype in the private sphere.

I och med det svenska bidraget till NATO missionen i Afghanistan samt den nyupprättade bergsplutonen på Arméns JägarBataljon i Arvidsjaur så har frågor kring taktik i bergsterräng även blivit aktuellt för Sverige. Då svenska utbildningarna och doktriner i huvudsak saknar problematiseringen kring att strida eller verka i bergsterräng så kan man där av ställa sig frågan hur ska vi få kunskap om detta? Detta arbete syftar därför till att jämföra den av USA använda taktiken i Afghanistans bergsterräng och den Sovjet har använt sig av. Frågan som arbetet försöker besvara är dels vad skillnaden har varit mellan taktiken hos stormakterna samt vad som varit den största framgångsfaktorn och begränsningen i respektive lands konflikt. Arbetet bygger på ett underlag främst från litteratur samt artiklar om operationer genomförda i Afghanistan.Arbetets resultat kan sammanfattas med att de faktorer som mest har påverkat dessa länders lösande av uppgift har varit hur ledarskapet har varit inom deras förband, och då främst hur i vilken utsträckning dessa har använt sig av uppdragstaktik.

We live in a high tech era of electronic media, which is changing our lives (Giddens, 1999). Apps are examples of technologies that affect our lives. An interesting question in this context is what apps will have for significance; on one hand for the development of technology, and on other hand for humans? relation to technology. Since the development and change process are central issues in the science of education I will explore the development of applications.

Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

The last years? financial situation has contributed to an increased willingness from the banks to handle risks. The most important risk to cope with is a risk that is related to a customer?s ability to repay loans. Forecasts indicate that in the future, Swedish farmers will be facing profitability challenges, which points to a need to reconsider the banks procedures considering risk management in credit granting for agricultural businesses.Today?s risk management will be given two complements in this study.

The aim in this thesis is to study what attitude music teachers in Sweden and New Zealand have towards Information and Communication Technology (ICT) in music education and obtain a better understanding of how their attitudes affect the way they use ICT in their teaching. Another intention is to discuss differences and similarities between the teachers´ preferences regarding this issue in the two different countries, and whether it has any effect on teaching. It's a qualitative study based on interviews with music teachers from both countries. Through the answers we can get an impression about how ICT is used in music education, how the curriculum is interpreted when it comes to use ICT in music education and how the teachers' attitudes towards ICT affect the music education. This thesis shows that teachers are positive towards ICT in music education but the attitude, knowledge and the way of using it differs, due to access to technology and different opinions about what is essential in music and what is pedagogical.